As an influential high-end forum for the finance leasing industry, '2017 China Financial Leasing Annual Meeting' was successfully held in Beijing on November 24, 2017. John Deere Finance Leasing Co., Ltd. was invited to attend the annual meeting and solemnly released ' Ms. Yin Liyuan, General Manager of John Deere Financial Leasing Co., Ltd. (hereinafter referred to as 'Deere Capital') was named the '2017 China Lease Lease Person of the Year'. "Person of the Year" is fiercely contested each year and only One to three executives from financial leasing companies will receive this award, which is the recognition of Ms. Yin Liyuan as an important contribution made by Ms. Yin Liyuan to China's agricultural financial leasing industry and a leader in financing Leader's financing in the agricultural financial leasing industry Recognized.
Deere Capital, a wholly-owned subsidiary of John Deere Capital Services in China, helps address the capital needs of John Deere China customers and resellers in their purchase of equipment. As a finance leasing company, Deere Capital deepens its understanding of the agricultural and agricultural machinery markets And user needs through the joint efforts with John Deere distributors to provide users with professional, quick and convenient, flexible and convenient financing experience. Ms. Yin Liyuan joined John Deere Financial Leasing Co., Ltd. in 2011 and served as general manager, with more than a dozen With years of experience in the financial leasing industry and a dedicated customer service spirit, she led the team to continually explore innovation and make positive contributions to the faster and healthier development of China's agricultural financial leasing industry.
Contribution 1: Create a business model and actively contribute to the financial services for agriculture, rural areas and farmers
As the direct financing leasing model can not be used in the field of agricultural financing, as early as 2012, Ms. Yin Liyuan led the Deere financing team to explore a business model of agricultural finance leasing and pioneered the factoring business model to support agriculture, rural areas and farmers The area of financing, which has so far succeeded in providing financing services to tens of thousands of users.
In 2015, Deere Finance, in cooperation with the Ministry of Agriculture and Xinjiang Agriculture Department, explored the introduction of the PPP model in the agricultural sector in Xinjiang to subsidize nearly 200 large-scale cotton pick-up machines purchased by cooperatives and users in Xinjiang and effectively solved the capital bottleneck in many aspects of agriculture The project has achieved the stated goals of "government-funded investment, public service provided by enterprise capital, active participation of cooperatives and farmers," and initially established a win-win new model of government finance - financial leasing - farm machinery service cooperatives - cotton farmers cooperation so that farmers Got the most substantial benefits, has been widely praised by the government, farmers.
Contribution 2: In-depth understanding of market demand, and constantly optimize the financing products and service processes
Due to the lagging nature of subsidies for agricultural machinery purchase, Deere Capital has developed a 'Deere Express' product that effectively solves the short-term funding needs of users. Users hope to submit their applications for financing promptly for approval and lending. Ms. Yin Liyuan leads her credit Audit, contract operation and efficient operation of the financial team to achieve the approval and lending in the shortest possible time. In FY17, the average approval time for agricultural machinery business was 1.36 days. Upon receipt of the contractual information, 24-hour lending was completed. At the same time, From a user's point of view, we have introduced a series of flexible tariff plans that take full account of the regional characteristics of each region and changes in user cash flow in different seasons to help customers solve the problems of 'financing difficulties' and 'financing costs'. Year, in view of the special procurement methods for agricultural machinery purchased by cooperatives in Heilongjiang Province, Deere Finance has specially researched and introduced a special financing procedure matching with the cooperative project on the basis of standard business procedures. The project fulfills clients' funding needs by providing financing services to clients , While contributing to the development of local agricultural mechanization.
Contribution 3: To promote the solution of agricultural financing leasing industry in the operation of the obstacles
Although the factoring business model has temporarily solved the problems of invoicing and taxation, it still faces some challenges at the operational level. Ms. Yin Liyuan led her team and actively communicated with the relevant government and promoted the issuance of government-related policy documents. For example, In the process of operating the mortgage registration problems encountered, some county agencies do not understand how to operate, Deere financing and actively communicate with relevant departments, to explore in Heilongjiang, Xinjiang and other places to carry out mortgage registration of leasing property for the entire finance leasing industry leasing Property mortgage registration opened the way.
In March 2016, the State Council announced that it will comprehensively promote the VAT reform of business tax. In response to the new requirements of 'business reform,' Deere Capital conducted a comprehensive and in-depth investigation and targeted system upgrade to ensure that business under the new tax policy The same time, Deere financing actively communicate with their respective trade zones, to promote the development of the financial leasing industry offer advice and suggestions.
In the face of future opportunities and challenges, Ms. Yin Liyuan expressed with full confidence that: "Deere Financing will rely on the U.S. headquarters More than a century of advanced management experience, continue to plow, precision farming machinery industry in China, in-depth understanding of market demand and provide solutions that really help the majority of farmers to solve the problem of funds to achieve early purchase and get rich early.
From the past to the future, we will not forget the beginning, continue to strengthen Deere financing 'professional, quick and easy, partners' core competitiveness, to provide users with beyond the expectations of service and efficiency, as John Deere user financing options. - Melt you and I, one step ahead!