HTC this year, pushing only a flagship machine? Fear of the domestic market as much as possible

Set micro-grid, HTC was among the many digital enthusiasts in the square called the ham, the reason is not for anything else, that is, its pinyin letters together is the HTC, sausage last year launched the HTC U11 such a good phone, but In Huawei, OPPO, millet, vivo and other manufacturers of propaganda offensive, HTC's voice almost buried.

Picture source: Twitter

So HTC decided to change strategy, according to industry sources, HTC will launch in 2018 fewer new machines, they will cancel the dual-flagship strategy, only to launch only a flagship model, supplemented by several mid-range New machine, and this flagship machine is U12.

Picture source: Twitter

According to media reports HTC U12 will be equipped with the latest Snapdragon 845 processor, dual rear dual camera, and may use 4K resolution screen.

Picture source: Twitter

Taking into account the fierce market competition in China's smart phone, mobile phone replacement is too fast, almost every month have a new machine release, but no shortage of flagship aircraft, HTC this year if only pushing a flagship phone, plus their own publicity disadvantage, HTC Fear of the domestic market as much as possible.

In addition, HTC's prices are generally high, the same configuration, the average manufacturer to sell two or three thousand, while HTC can sell five or six thousand, in the price-sensitive Chinese consumers, it is difficult to choose HTC.

So what should HTC do this year?

1. adhere to the dual flagship strategy, such as Huawei, millet and other manufacturers are dual flagship, send a paragraph in the first half, made a second half, continued to maintain the heat, the mobile phone industry changes too fast, the first half of the popular A, maybe the second half Changed

2. Price, price, price, in order to foothold in the highly competitive domestic market, the price is also a key part of the same configuration, HTC pricing is too high, the average consumer will choose to buy other manufacturers of products, coupled with HTC flagship The price of diving the previous section, but did not dare to buy, such as the HTC U Ultra released early last year, priced at 5088 yuan, to the end of last year, the price has become about 2500 yuan, or nearly half.

Picture source: Jingdong

Marketing, HTC's marketing disadvantage is obvious, a few days after the release of the new machine is still a little hot, a few days later no shadow in the marketing of HTC need to work hard.

Once Andrews overlord, up to now, though a bit lonely, but still tenacious survival, 2018 HTC will do? We can only silently watching.