Prior to several acquisitions and licensing partnerships, Foxconn has mastered three smartphone brands: Nokia (operating in partnership with China-backed HMD), Sharp and InFocus.
According to the Indian Economic Times reported that Foxconn introduced the Indian smartphone brand is InFocus, the company is in India and India's second largest mobile operator Vodafone India, the company may launch bundled tariffs phone.
It is worth mentioning that Foxconn launched in India is not a smart phone, but to support 4G network feature phone.
The Indian handset market is very different from the Chinese market with nearly 90% penetration of smartphones in China and even a decline in smartphone sales, but in the Indian market, the purchasing power of the population is relatively low, so the old feature handsets still have a low price huge market.
Earlier, Jio, a mobile communications company owned by India's largest tycoon, Albani, launched JioPhone, a 4G feature phone, and was well received by the market. After that, a boom in the design of 4G feature phones was launched in the industry.
In India, Foxconn is ready to launch 10 InFocus feature phones with 4G network access and plans to gain 5% of India's market share in a year.
It is reported that India's local brand Lava before the launch of 4G feature phone, followed by another local rival Micromax company also with the state-owned telecommunications company BSNL launched a bundled tariff cell phone.
Over the past few months, Vodafone India has partnered with brands such as Lava, Intex and Shenzhen Accenture's iTel to launch bundled premium 2G handsets that are still ready to keep their traditional voice services via feature phones Accounting for 80% of the company's revenue).
It is reported that Qualcomm and China Spreadtrum has launched a 4G feature phone chip solutions, and is currently working with Indian carriers and Chinese mobile phone foundry cooperation, however, MediaTek in Taiwan decided not to enter the 4G feature phone market.
According to Counterpoint, a technology market research firm, India is expected to sell 24 million 4G feature phones by 2018.
Among the three mobile phone brands that Foxconn has set foot in, Sharp currently focuses on the Chinese market. Prior to this, Sharp introduced a full-cost, full-screen Android mobile phone that achieved good performance in the "Big 11" promotion at a price of only about 1,500 yuan.
Another brand Nokia, the main concern of 2G feature phones and smart phones.Relying on household name brand awareness, cheap Nokia 2G handsets in China, India, Africa and other places still have a lot of sales, HMD and Foxconn are not willing Give up gently.
In the field of smart phones, Nokia also introduced several new phones, which received media attention, but its competitiveness, cost performance, etc. are still lower than those of Chinese manufacturers.
At Foxconn, which licenses a consumer electronics company in the U.S., Foxconn is now targeting it as a low-end entry-level product in developing markets such as India, where Foxconn once sold InFocus Mobile phone, but the presence in the highly competitive market is almost zero.
In the smart phone market in India, Foxconn Group is the strong foundry backing of China's handset manufacturers. China's Xiaomi and other brands have commissioned Foxconn OEMs, which have increased to three due to their best-selling products. It is reported that Foxconn is looking for more Multi-land, building a new smart phone production line.