Soon there will be informed sources revealed to the media Huawei's smartphone sales target this year: 200 million units!
What is the concept of 200 million units? Let's take a look at the sales data of smart phone makers last year: 300 million units of Samsung, 200 million units of Apple, 92 million units of millet, 120 million units of OPPO, and 98 million units of vivo, Huawei's sales target of 200 million units will tie Apple's sales last year, approaching the Samsung sales, far away from the gap between domestic manufacturers.
So Huawei 200 million units can achieve the goal? In Xiaobian it seems possible to achieve the following reasons:
1. Huawei wants to smash money into the U.S. market and is welcomed by local operators According to foreign media, the strength of Apple's iPhone has left many US carriers feeling lifted. Some operators want to introduce other high-end mobile phone brands to balance Apple while enhancing their competitiveness with other carriers. Huawei is The only one available.
In addition, according to The Information, as most consumers in the United States do not understand Huawei, the company plans to invest 100 million U.S. dollars next year to promote its brands and products in the United States.Yu Chengdong said that next year, Americans will advertise on television commercials In the Huawei cell phone.
On the one hand, Huawei wants to smash the money to enter the US market. On the other hand, it is necessary for local operators. Huawei is highly likely to successfully enter the U.S. market and the possibility of natural sales growth is also great.
2. Huawei to return to the low-end market As we all know, how to quickly improve mobile phone sales? More low-end machine is a good choice to be completed 200 million units sales target, low-end machine seems to have become Huawei's shortcut, this can be from Huawei boss Ren Zhengfei internal speech It can be seen that Ren Zhengfei said: 'Ninety percent of the world is poor, and low-end mobile phone companies have poor markets. Do not underestimate them. Huawei also needs to do low-end machines.'
3. Glory globalization strategy opened In the internal letter of Zhao Ming, President of Glory, he disclosed the plans for the past three years, that is, opening up to globalization and entering the top five in three years, Glory to enter the world, its sales will surge, and its sales will also be included in the sales of Huawei, from Yu Chengdong's speech can be seen that his last year 153 million units sold Huawei and Glory brand total Sales, 200 million units sales target will surely contain the glory sales.
To sum up the above three points, Xiao Bian that Huawei 200 million units this year, the sales target is possible, then the impact is that other manufacturers, after all, the share of the mobile phone market, sales and so on are exacerbated, such as low-end machine sold Many Samsung, millet may be miserable, will usher in such a strong rival Huawei, as Apple's sales will be more or less affected.