|
December 16, 2017, has been renamed the 'Cadillac Center' Wukesong Indoor Stadium, the cheers of nearly million people, driving Wei Wei ES8 onto the stage. 
This is definitely the heaviest scene in the domestic auto industry last year.Weilai ES8, known as 'China Edition Tesla', launched its world premiere on the day it was released and is scheduled to be booked. Prior to this, over 10,000 owners had booked This production car ... People can not help but think of a year and a half ago, "similar" moment: in the same place, Wukesong Indoor Stadium's title is "Music as Sports Ecology Center," Jia Yueting show Le SuperSports car, during which several choked, thrilled Incoherent 
At that time, Jia Youting released the news that LeSEE will soon be mass-produced, but up till now, the car has not seen it and even Jia Youting can not see it either. Two curtains choose to open in the same location, the former Jiayue Ting became the negative model, the latter Li Bin has become a pragmatic representative. No wonder some people ridicule those Niu Jianting blowing Niubi, all let Li Bin achieved. Li Bin and Jia Yueting, the two post-1970s men, once embarked on the same dreams and are now on different paths. 
1, The dream of making electric cars can not be separated from Tesla. Founded in 2003 and listed in 2010, Tesla is still the only independent pure electric vehicle manufacturer listed in the United States. Tesla in the eyes of the world is undoubtedly great. 'It brings the automotive industry all over the world into the electric age.' For Li Bin, Tesla opened a door, 'let us see the direction of the development of electric smart car.' The door to this dream car is opened in 2014. Tesla was sold to China in 2014. A high-profile China trip by founder Mr. Musk has also stimulated Chinese car makers to make cars. Making cars such as Dreaming These fans are not only Li Bin and Jiayue Ting, but they all have a 'car dream'. One day in February 2014, haze enveloped the city of Beijing, Li Bin looked out the window at home, took a picture of the sky, the gray one. Standing on the balcony can not even see the tall buildings 500 meters away, seeing their children about to be born, Li Bin think green trip should do something. He did have this 'emboldened'. As the founder of Easy Car Network, Li Bin led the car market in 2010 to become China's first overseas listed car Internet company, he is also one of the most influential people in China's automobile Internet industry . Starting from the moment of lighting a car, Li Bin began a step by step layout. Starting from 2014, based on E-cars, Li Bin has invested 400 million U.S. dollars in such fields as car media, auto dealership, vehicle manufacturing, aftermarket, mobile travel service and car service. Covering the car from the car to the user to see the car, then to car, car, and finally sell used cars throughout the life cycle of the vehicle. 
Li Bin's ambition is to get through car information, data, transactions and services and other links. At this time, Jia Yunting also took a hard look at 'repairing a car', and in his words 'started to study the future of the car while developing a mobile phone while doing television.' There are no more than 5 people participating in the inspection, and about 10 people are going to the project.At the same time a foggy day, Jiayuenting proposed a "repairer" and was basically vetoed with no reason. The situation was that, from July to October 2014, LeTV had gone through four suspension sessions. However, he completely ignored Jia Youting and regarded himself as a chance to see the century-old change in the automotive industry. At the end of 2014, Jiayue Ting made public his SEE project. "Making a car is great enough to be done even if we have been dragged down." Even if beyond redemption, there is no hesitation. He even started to imagine that the cars he built would subvert the entire automotive industry. "When the car and the Internet merge, there will be companies that surpass Apple, and LeTV will most likely be the company." No one has a dream before the success, who is not carrying dreams, while wandering forward? But the dream is done, is called a dream come true; hit smashed, wake up called nightmare. 2, Success or failure, perhaps from the beginning to find clues. In 2000, Li Bin, 26, founded Easy Car Network and got millions of investments. This can not stop the Internet winter.A year later in the face of difficulties, shareholders do not want to lose again, at this time there are 6 million books. Li Bin made a 'post facto scared' decision: 6 million returned to investors, 'lost 4 million when I owe you, slowly still.' 28 years old, Li Bin got all the shares of the company, but the corresponding, but also backed by 400 million huge debt. He did not escape, did not give up. The team finally only 7 people, he brought us into the elevator with no residential buildings.A half a year Li Bin are not paid, up to ten pockets a day, it is a day's money. Although hard day, but still full of confidence Li Bin, he felt that the company came to this step, just because the car has not yet spread .He firmly believes that after a certain period of time, the market will certainly grow up. Before that, only the hardcore. In order to survive, he led the team to help others program, build websites, software ... ... until the end of 2004, easy car was restored a little strength. 
Li Bin did not feel much joy after his IPO in 2010. He described the year as the most tumultuous year and harder than that year. Having tried a lot of cross-media operations before, but failed to achieve the expected scale effect, wasting resources and energy, which means that the previous transformation was wrong, and if you want to continue, you have to deny yourself and stop it in time. But this decision is too difficult, at this time admitting that failure, it is likely to lead to easy car credit bankruptcy. Promise can not be honored, the loss of industry prestige, which for a leader is a very painful process. But he had to get it back.'This is a decision that a qualified CEO needs to make, and he has to assume responsibility in the wrong direction.'He spent three months doing business spin-offs and trying to keep everyone's interests intact. There are advances and retreats, rather than blindly move forward. Timely compromise is to know the current affairs. However, this point, Jiayue Pavilion learn not to Jia Yunting most accustomed to the way is 'blindfolded'. Before LeTV, he sold cement, washed coal, and also worked in the steel and offset printing business. He engaged in transportation and selling of seeds. He had also bought a few mu of the right to use collective land and was about to repurchase paragraph. He and his friend opened a cottage American brand of fast food, the final collapse; also done computer training institutions, also failed to do for a long time. After that he raised $ 5 million to build a superb bilingual school at a high fee, but ended up in a dilemma because of the slow return of the capital. Jiayue Ting was 26 this year. His career spans energy, construction, real estate, transportation, catering and education. Compared to profit, he prefers to make larger stalls, regardless of ability to eat. This routine extends to the music network, television, mobile phones, sports, e-commerce, movies, real estate, video, and even red wine ... ... Jia Yueting even thought of a crazy idea, adding a large number of industries to nurture around LeTV video, he opened 63 companies. But not one of the most money-making business to bring him enough cash flow, on the contrary, many projects are generous money. Music as the commercial empire, the foundation is built on the 'dreams' above. Music Watch's shareholders have long been found in music as 'blindfold' caused by the strategic chaos, he believes that music as easy to get, sports and other projects too crazy, not involved in investment. The more crazy is the music as the car. When the funds are frozen, Jiayue Ting can actually have many options to ease the crisis of the capital chain fracture, for example, abandon burn projects, retaining only LeTV advantage. However, he did not do that. He would rather resign as the chairman of LeTV and would rather quit the board of directors completely and no longer assume any position of LeTV. This is a decisive, only for repairer .In order to achieve its dream of 'reforming the automobile industry for a hundred years,' all. Jiayin Ting 's "gambler" personality is impressive, and he has long been used to dancing on the tip of the nose before falling down countless times may have given him the driving force. Dream by the way, some people are persistent, while others are stubborn. 3, Making cars, not making mobile phones, nor making computers, it requires money, and a lot of money. 'It is not realistic for a car to start a business and to make good things is to need money, it is impossible to build a BMW with 50,000 yuan, or to hire a wage of 5,000 yuan to hire the best engineers in the world.' Li Bin said so. He himself has done a cost estimate: self-built production lines, at least 10 billion; only R & D and services, production and traditional car prices, it also takes about 6 billion. This is also based on the minimum specifications projections. No 20 billion, it is best not to make cars this thing. Of course, Jia Yueting also knows that this is a money-losing event, and his planned budget is even higher: 40-50 billion, with three major blocks of money: factories, supply chains and research and development. The question is, where does the money come from? In November 2014, WeiLi Automobile was quietly established. Behind it stood Shunhua, Jingdong, Gaoqu Capital and Tencent, most of which are Internet rivers and lakes. Upon their establishment, they received a capital injection of 500 million U.S. dollars. 
In contrast, music, although a lot of Jiayue Ting rhetoric, but earlier not favored by the capital. Behind the money is the power of people, Li Bin has, it is precisely Jiayue Ting most desire. From the very beginning, Li Bin believed in a tenet: to make friends and make cars must not die in money. In the heart of investor Liu Erhai, Li Bin is his favorite entrepreneur. "As a successful entrepreneur, he has not stopped, but continuously proactively found new opportunities." Because of the successful listing of easy car network, voted three rounds of Liu Erhai and his capital earned full pot profits later, he firmly invested Li Bin's worship and Wei to. Also believe that Li Bin, there are other people who have been cast Li Bin. I heard that he wanted to make a car, Ma Huateng, Liu Qiang Dong, Lei Jun, Li Xiang, etc. competing to invest.Liu Qiang Dong just listen to Li Bin said for 15 minutes, thinking 10 seconds to decide bet; Ma Huateng ready to start in the first round of financing ho throw , Li Bin was politely persuaded to put it behind ... In the eyes of investors, Li Bin has become a 'high-yield, low-risk' endorsement. 'Everyone believes Li Bin, because they have made money from Li Bin.' Some people commented. Another interesting phenomenon is that investment in Li Bin, there is no shortage of 'competitors' before. Originally Xiaomi intends to enter the field of repairer, but Li Bin was invited to join the Lei Jun; there is also a competitor in the automotive media era - car home Li Xiang, not only in Wei to the founding shareholder list, Li Bin also invested Li Xiang was founded 'Car and home'. Li Bin seems to be particularly good at 'turning enemies into friends,' and Liu Erhai understands it very much: 'He never felt that people were enemies and who should kill each other. Such Li Bin, never made a worry for the financing matters.While most entrepreneurs make painstaking efforts to find investment, Li Bin is trying to persuade investors to invest less. Now Wei to 56 investors have raised over 14.6 billion financing, valuation of over 30 billion. Li Bin's 'Wei to' is not a person fighting, but a group of people - not only have many capital support, as well as his popularity in the automotive industry more than 10 years and contacts. However, there is a "lone couple" on the side of Jiayue Ting, though he did not make much effort to raise money. He was busy running the Annual Meeting of Entrepreneurs, getting acquainted with Liu Chuanzhi, as well as more investment funds with central government and government background and well-known private-owned enterprises, all of which have also become the mainstay of music investment. Until September 2016, Le Soleil car melt into the first round, 1.08 billion US dollars mainly employers Anglo Chinese capital of the State Grid, Shenzhen Municipal Government Investment Platform, Shenzhen Capital, Legend Holdings, Minsheng Trust, Hualian Fund, and the macro Industrial capital institutions. However, this money is just a drop in the bucket in front of Jia Youting's' grand layout. 'Funding is indeed a bottleneck in the development of music.' Even he himself said so. Even aware of the funds is a problem, Jiayue Ting or 'no hesitation.' He began to reduce shareholding, all in the car business, thus dragging down business in other areas. LeTV shareholders have strong music perspective, the problem of music is never a financial issue. 'If it is a financial issue, we can always come up with 50 to 10 billion to support him' but the lack of optimism in the organizational structure, corporate governance, Future tactical implementation of the problem. No profit after financing, strong products are also no shadow thing, which makes the capital side prohibitive. Insiders pointed out that the music project is basically all Jiayue Ting I guarantee, a great risk, once the music as car funds problems, Jia Yunting financing model can not be guaranteed to find the connection point. The most terrible music is that the capital chain will be cut off at any time, but Jiayue Ting still believe that the music as the car is to create value, create the future, there will be funding for them. But he forgotten, those who have popular gas, people lose the heart of the world. 4, After all, everything is for the car. Convincing, and only genuine cars. In 2016, it was the watershed between Li Bin and Jia Yueting. In April, LeSEE debuted in Beijing, but this is just a concept car. In November, LeTV organized an ecological strategy conference in the United States to welcome LeSEE Pro, but only Jia Youting was present. He gave the reason Encountered a car accident on the road, could not come. A lot of people on the scene obviously do not believe it. 'This car may not come out at all.' In China, these two concept cars have also been called by industry insiders' cabs, and have never seen the news of the road test. Even more embarrassing to Jiayue Ting, Wei has been low-key to hold a conference in London in November, the electric sports car EP9 spike Ferrari two records debut and said 'one day if we announced the development conference, it is really capable Running the car. This is undoubtedly 'run' Jia Yueting, he has long been criticized by the public one point is never focused on products, focus only conference. Since 16 years, LeTV has almost maintained the pace of 200 marketing announcements every year. In every speech, Jia Yueting is infusing the story of 'subversion' and 'suffocation.' He was also topped with a 'PPT car' hat . 
'PPT car' just ridicule, really want to make cars, at least two years ahead of the need to build a factory to declare the qualification, through the national impact test, as well as entry into the Ministry of Industry car production directory. However, so far, Jia Yunting display to the world, in addition to feelings, there is no effective landing results. The other hand, Li Bin Wei lead the way, is quickly landing floor foundry, build their own car R & D team, obtained a test license, release the product. In the car repairer, Li Bin used to 'say it again,' while Jiayue Ting was 'always on'. Weibo can also see the obvious difference between the two: Li Bin released an average of 2 or 3 months, the theme is nothing less than the results achieved by Wei to Wei to implement the cooperation as well as Wei to participate in the auto show; Jia Yueting is keen to talk about his dreams and feelings, he said, 'there is no crazy dream not enough to achieve !,' he said, the more setbacks, the more robust! 'But when it comes to' SEE program 'progress, Even with music as the official statement of a piece of paper that 'all the best' ...... A year later, Bin fulfilled his promise, Wei to release the first mass-produced electric car ES8, has not yet announced the price was booked for 10000. Although everyone at the conference on the change of power and foundry problems have doubts, but at least Production car is already genuine; Look at Jiayue Ting, it seems that from the financial problems, his troubles no longer broken: FF investment in his factory started from the date of schedule set aside; the domestic automotive eco-industrial park has almost no progress; countless successful financing came The news has been denied countless times by the other side; Recently, the court has been included in the list of "Lao Lai", owed more than 479 million yuan ...... A dream of making cars, changed two people. But this is almost predestined, Li Bin and Jiayue Ting, clearly two people on the road. Faced with opportunities, Li Bin chose to keep a low profile, while Jiayue Ting more inclined to create gimmicks; In the face of predicament, Li Bin has the best of the best, while Jiayue Ting has evaded again and again. 'Open the car' will undoubtedly add another record in the history of Li Bin's start-up business, and he himself was named 'Traveling Godfather' by the media due to his successful investment in a number of automobile-related projects. Jia Yueting became the target of "the most outrageous one." One middle of the music video network said angrily: "As long as Jiayue Ting said he was a lie, he did too many things that were not good faith." Li Bin left right should, Jiayue Ting alone. Real version of 'envoys and more help, loss of those who helpless.' At the moment, the focus of the public's concern is not whether or not Jia Yunting can create a car, but when he returns to China, repaying money and accepting legal and moral judgments. However, no matter how the situation develops, it seems as if all the people in Jiayue Pavilion have collapsed. However, for the new year, Li Bin and Jia Yueting have made remarks. Jiayue Ting said he invested FF91 is expected to be in 2018 bus, 'from now until 2018 Tesla can not exceed FF91.' Li Bin said: 'Do not look forward to 2018. Sell it again. I can not figure out what will happen in 2018. Now I can see that it is not bad for three months.'
|
