It used to be an audio brand that changed the world |

From scratch, from small to large, sound carriers and sounding media in the promotion of electronic science, for decades, to enjoy the music from time to time, must not be missed, evolved into the now anytime, repeatable Daily.In this process of evolution, the current situation created a number of industry giants, consumers have enjoyed a visible impact.In this one, if Philips has changed the world to look at the audio industry's vision, I believe there will be no Many friends have objections.

Philips made a lot of effort in promoting the preservation and dissemination of musical wealth, and in the 1970s Philips Research Labs made a breakthrough in the processing, storage and transmission of video, sound and data Laser discs, laser discs and optical telecommunications systems. In 1983, Philips ushered in a new technology milestone: the introduction of compact discs. Based on the successful compression media technology, in 1997, Philips and Sony Corporation, launched a revolutionary 'DVD CD 'has become the history of the fastest growing digital audio and video products.

Not only is it making a lot of contributions to the research and development of music carriers, Philips is also quite a hand in the dissemination and operation of music resources. Philips's operation on classical records is self-sufficient, capturing the spread of popular music Opportunities. In 1972, the company created PolyGram and achieved great success in recording music. In 1974 and 1975, PolyGram acquired Magnavox and Signetics respectively in the United States, Wealth is attributed to UNIVERSE, but we can still get a glimpse of what Philips was like in a generation.

Now talk about Philips, both fans and beginners, can always bring some classic models, what is more, because some Philips products extend some memorable memories. Whether it is recording or playback equipment, Philips in the past Decades of experience for consumers, are worthy of recognition. However, the development of private audio equipment in the past decade, with the dual launch of consumer power and consumer desires, showing a rapid development trend in this interval In two years to shuffle the situation once again, Rao is Philips, a long established veteran, there are always some powerless time in order to protect their 'status', have to continue to make some changes, but Philips has embarked A little 'wonderful' way.

Lack of innovation, the product often 'diving'

We chose the common headset now as an example, once upon a time, Philips headset on the civilian, especially on the headset headset is also a competitive presence in the market. Old fans should also be the SHP9000 year impression, as Generation of the flagship SHP9500 is still in the entry market to play the remaining heat, and even became the beginning of a number of temporary burned the beginning of the Philips Fidelio fever audio product line is leading a wave of market trends. For a long time macro point of view, Philips for the audio industry Development to promote, played its own role.

Popular products or new products at every turn 3-5 fold ?!

In a long period of time, Philips has indeed built a lot, but in recent years, Philips R & D and the rhythm of the market compared to the current situation of domestic and foreign brands blooming quite bleak. Whether Philips reduce the investment in research and development of new products, or The book is enough to sit back and relax for ten years eight years? Xiao Bian really is not clear. However, in the face of other brands of menacing challenges, Philips has come up with their own counter-measures: price war, but also cliff-diving Price war.

Mentioned earlier SHP9500, listed price of 2,499 yuan, in the past a series of e-commerce shopping festival, once dropping to 300 ultra-low prices as the Fidelio series flagship play, X2 is listed from the beginning of 2000 Yuan above the price, adjusted to now authorized agents 980. As X2 predecessors works X1 upgrade X1s, but also play a pioneer in the mid-market, but the price is still sometimes come to more than 700 yuan price .

Drop huge price, is a great temptation for consumers, petty psychology everyone, not to mention the diving price? This is to promote sales in the early years is of positive significance, but in a manufacturer or industry point of view , The latter is a dangerous signal.If 9500 from the current listing price to the current price of 300 yuan, Philips think its life cycle has ended, and now just make full use of the product's residual value, then why as a mid-market X1s, and the temporary flagship X2, why the frequent occurrence of diving prices? Single promotion reason is justified in the e-commerce Shopping Festival, but given that Philips is not the introduction of new products, so Frequent diving is the public impression that the original product should have been compromised.

Huge gap, consumers began to have a sense of trust

In any case, diving, diving, diving and trying to dive, seems to be the main theme of Philips now. From the consumer point of view, diving is welcome: to flag the flagship at great value, even if the flagship of the year are enough However, it also gives the impression that: Philips headphones 'devaluation rate is extremely high' and for Philips, the promotion of sales for the first obvious, especially in the domestic electricity business shopping festival after another, However, there is a problem, so the price war has been so it ?! Do not forget, to cost-effective millet, its own cell phone every period has long been sold 1999 Oh oh ?!

However, a large number of diving promotions, but for a long time it is drinking thirst quencher.While diving in Philips, such as BOSE, BEATS and other distinctive audio brands, with the help of new design and new technologies, gradually accumulate their own fan groups, And have a strong influence in the market.This year Jingdong double 11 released audio product sales data, the top five brands is the representative of this series, the other hand, our Philips, but from the previous sales of the first card Slipped to fall below the tenth awkward position.

So, Philips Is it handy to capture it? In recent years, while diving, Philips also introduced a series of headphones such as SHP8000 products.For Xiaobian own point of view, although some products 'keep pace with the times' to get a small gold label, however Philips these two years also Flite this product, the value of the color indeed does attract the bright spot of consumers, but unfortunately there is not much in the user experience is worth noting, but in recent years by consumers like the ear Headphones, Philips S2 only this product, hard support by diving.

In the development of new products, whether it is the rhythm or product, Philips and the current market are difficult to match the trend.Flying on diving alone Philips impact on consumers, some frivolous in the rise of the market in the pattern of the group, Philips failed to To form their own competitiveness.

Do you want to stand up? Not so easy

Perhaps Philips has been feeling that diving alone has gradually become less able to restore market share changes - not to mention the global market in recent years, domestic consumers' perception of the audio industry, with the paste and know, with the consumer to bear The ability to improve and increase.With the "Fidelio" Philips high-end audio series logo products, with endless diving gradually lost its appeal.Therefore, Philips also try to comply with industry trends and consumer trends in research and development of new products, Hope to once again to Philips side of technology to attract consumers' in-depth attention.

For decades, as an immersive audio business, it lost a lot of heart in its marketing strategy and still has some vision in capturing the market trend. However, this model of the SHB4385 true wireless Bluetooth headset, although in the design On the Philips uphold the product in recent years to create a very good sense of the tactile, but the actual use of experience is a great flaw.

From the various e-commerce product reviews, and forum discussions, we can see that this true wireless products, sound quality performance and experience are difficult to compete with the current hot products. Amazingly, this product is introduced Soon after coinciding with the Double XI, diving directly from the offer price of 699 yuan to 399 yuan, it seems that Philips is really diving addiction, but this approach is not good for new products.

SHB4385 alone, want to rely on the current wireless headphones really attractive, coupled with the habit of diving, two-pronged approach to attract consumers, there is no doubt some crazy dreams .Shorthearted to say, when the introduction of SHB4385, Philips and not too long-term plan, but Thinking of drifting to update the product line, so we have now to see the performance of the future belongs to Philips, and it is planning to move away, it can even be said that the moment Philips decided to start diving may mean In the future, they do not have a clear plan.

To leopard: Where is the new direction?

Giants from the prop up a piece of heaven and earth to the fall, perhaps it is the phrase should be 'learned three years of study bad for three days', negative progress and failure to go back and not much difference .As the industry once ambitious Xiao Bian Naturally do not want to see the Philips brand in the continuous diving in. Perhaps for Philips itself, the pursuit of quality of life for many of the many giants to find a breakthrough in other channels; and has sold to Philips Gibson audio Product line, Gibson has become a simple profit channel.

In fact, diving alone to promote sales, in the long run for Gibson, I am afraid that will become a tumor. Also is the musical instrument manufacturers, Fender into the personal audio equipment market, it is in compliance with in-ear monitor equipment for different types of users purposes Difference, launched a series of multi-unit ear headphones, trying to seize the common ground, to build a certain fan base.For the market response, Fender this road may go a long way, but Fender's product line layout, obviously Philips than Gibson to be much better.

Philips and Gibson behind it now facing the dilemma, I believe not only Xiaobian can see.Not deliberately Tucao Philips, but the desire of consumers more and more nowadays, for every ambitious enterprise, Have their own difficulties.But Philips previous gold lacquer signs are too eye-catching and typical, in the frequent diving and new product development is ineffective, it is losing its due light.In this case, Philips, where to go is a Worthy of thinking.