Although Samsung is a brother of the global Android mobile phone market, it has recently suffered serious losses in the country.According to the latest survey released by the market research firm Kanter Worldpanel, the market share of the last quarter and domestic mobile phone sales, Samsung can not be among the top five, Only 2.2%.
As China is now the world's largest single market, mobile phone brands are very seriously, but Samsung can not be brought to its global strength in China Kanter Worldpanel data show that the top five sales were Huawei, Xiaomi, Apple , Vivo and Oppo. The sales of the top five brands in the previous quarter accounted for 91% of the domestic market, up from 79% in the same period of last year. This means that the advantages of the first five companies have expanded. Other brands such as Samsung, Lenovo, ZTE and Meizu The difficulty will be higher.
The report said that the five major brands have their own sales strategies, for example, Vivo and Oppo focus on the first time in remote areas, the use of smart phone buyers and relying on physical sales.Apple to maintain the luxury brand image, while absorbing young consumers, as Xiaomi by virtue of the original The momentum of Internet sales expanded physical store sales, and Huawei, which has long been heavily promoted in major cities, finally made a return and made it a brother in China's smart phone market.
