According to news from TechCrunch, Apple is preparing to begin acquisition of Shazam, a music recognition service provider, which, if true, will be Apple's highest-profile takeover after Beats acquisition in 2014. Shazam is most familiar with its machine learning Way, just a short voice can identify the music, TV shows and other sources.
Shazam has a very close relationship with Apple and now has its own App on iOS, macOS and watchOS, and Shazam's service has been integrated with Siri since iOS 8. Users can ask Siri to discern nearby songs. Also integrated with Apple Music, Music monthly fee users to identify songs through Shazam, with just one click to play directly on Apple Music and add the list. Shazam also joined the AR element, the user Shazam App take pictures, the system Will analyze and find the corresponding content.
Informed sources told TechCrunch that the deal will amount to billions of dollars, with news that Apple will buy for $ 401 million; but no matter what the price is compared to the last time Shazam raised $ 1.05 billion in 2015 The report says acquisitions are expected to be completed on weekends and will be officially announced on Monday.
