Apple on December 20 has admitted that the company last year for the iPhone 6, iPhone 6s and iPhone SE introduced a new feature, in exceptional circumstances, by eliminating the emergence of such peak current, to prevent accidental shutdown of equipment purposes. In the iOS 11.2 update, Apple also synchronized the feature to the iPhone 7, and plans to sync to more devices in the future.Apple said: 'Our goal is to provide users with the best experience, including users The overall performance of the device and its service life are extended Lithium-ion batteries are less capable of delivering peak current demands in cold conditions and may unexpectedly shut down to protect electronic components when the battery is low or aged.
Hannuri, a South Korean law firm, said on Thursday that it would recruit plaintiffs on its official website in the next two weeks and is planning to file a class action lawsuit against Apple in early February next year for compensation. "Hannuri's attorney, Cho Gye-chang, said that Apple did not notify Under the premise of the user negative impact, allowing users to upgrade the operating system of mobile phones, a practice that cheats consumers and violates the Korean Consumer Protection Law.
In addition, another Korean law firm, Hwimyoung, has called for about 20 Apple cell phone users to launch a similar class action suit against Apple, which said it plans to report to the Seoul Central District Court in early January next year, ) Filed a lawsuit against Apple Korea and filed a claim that costs 500,000 won (about $ 468) per person to 1 million won.
The South Korean government has also begun to investigate Apple's "deceleration door" incident, requiring Apple's South Korean branch to explain this.Korean government official said in an interview: 'If Apple deliberately reduce the performance of the iPhone, this Practices may affect users and we will investigate this issue and act accordingly. '
However, because multinational corporations such as Apple are not regulated by South Korea's Telecommunications Business Law, the South Korean government does not have a legal basis to investigate them directly. Kim Sung Tae, a member of the Free South Korean Party, is currently drafting a bill to bind transnational Company to solve the problem of back discrimination against Korean local businesses.
While class actions may be encountered, industry experts believe such litigation will not directly affect iPhone sales in the South Korean market, and Apple's market share.Apple currently occupies about 20% of the South Korean smartphone market share, the largest overseas Smart phone brand LG Economic Research Institute analyst Seo Ki-man said, 'Apple' speed gate 'will not have much impact on its attention to fans who will not easily give up accustomed to Apple's high-end brand image and iOS operation System.
According to market research firm Counterpoint, Apple is still the world's most profitable smartphone maker in the third quarter of this year with the company accounting for 59.8% of the overall global smart phone industry in the quarter and Samsung followed with 25.9% .
Apple on Thursday issued a statement apologizing to consumers for its controversial decision to reduce the operating speed of older iPhones in order to protect the stability of the battery. "In the statement, Apple said: 'We know that some of you think that Apple You are disappointed, and we apologize for that. There are many misunderstandings about this issue, and we are ready to clarify and let you know some of the changes we are making. First, we have never - will not - do anything on purpose Shorten the life of any Apple product, or reduce the user experience to promote the upgrading of products.Our goal has always been to create customer favorite products.Importing iPhone as much as possible is an important part of this goal.
Apple also said that from the end of January next year, the company will be over the warranty iPhone battery replacement costs 50 US dollars, down from 79 US dollars to 29. In addition, the company will release operating system updates early next year, so that Users have more understanding of battery life.