In 2017, when the scale of kitchen appliances continues to rise, not only the 'dark horse' dishwashers, the jumbo pulsators, have burst into the hundreds of billions of markets, and the market for electric steam oilers, which appear to be in the 'fringe zone' Kang data, from January to October this year, the electric steam furnace market growth rate reached 35.1%, is expected to grow next year will also remain high.Industry who predict that electric steam cooker will create a new 100 million cake China kitchen appliances.In addition to the kitchen and electrical New 10 billion cake theory, in the context of the steamer industry is constantly expanding, the electric steamer will get rid of the life of the microwave oven, and electric steamer future product development direction also caused public concern.
Chinese kitchen electric new 10 billion cake? Electric steam or 'separate portal'
Electric steamer in the market is not a strange word, but its popularity is still low.According to reports, electric steamer is a category collectively, mainly by steamer, steamed micro one machine, steaming integration, micro Steaming one machine and other categories are composed of the same point of view that the current concept of healthy living in our country popular, the rise of the kitchen economy and the promotion of consumer spending under the impetus of three factors, the electric steam cooker will take over the dark horse dishwasher, Usher in a period of rapid growth, creating a new billion in China's kitchen electric cake.
Is not 'lively' electric steamer industry, will usher in explosive growth opportunities, into the '10 billion industry' queue? With questions, China Household Electrical Network reporter interviewed the domestic electric steamer 'take the lead Brother' Galanz Zeng Chuan Tao, director of sales of electrical appliances.
Zeng Chuan Tao gave a very positive answer to this question thrown by reporters, and he believes that in the future, the size of the market for electric steamer category will not only exceed 10 billion yuan, but will even become an independent category like a rice cooker. Kind of truly defatted and salt-free healthy cooking methods, with the improvement of people's living standards, the concept of healthy eating progress, in the future each family will certainly have a steamer .Teng Chuan Tao said that the electric steamer in line with China's diet culture, Market detonation is only a matter of time.
Even worse than the outbreak? The lack of head business to promote the industry
'The reason why the current electric steamer in the Chinese market has not yet ushered in the outbreak of the node is due to the lack of industry, the strength of manufacturing enterprises to promote the real professional manufacturer of electric steamer products, small household appliances brand.' Tung Chuan Tao told reporters that electricity The major brands in the steam industry have lagged in the overall product development and have not put too much production and R & D resources on them. This is an important constraint that steamed steamers can not enter into the tens of thousands of households.
In addition to product development lags and lack of R & D investment in resources, as well as manufacturing capacity of enterprises 'lack of force', there are technical barriers to the industry is also the key to steamer penetration is not high.According to Zeng Chuan Tao introduction, the real Instead of direct steam injection, steam is used to boil the water to make the steam formed by the water steamed at high temperatures in a confined space, but in this respect there are only a handful of brands such as Galanz Technical level has made a breakthrough.
This reporter has learned that Galanz started to invest in electric steam furnace industry in 2005. Developed high temperature pure steam furnace in 2009. In March this year, the world's first fully automated steam chamber cavity production line started at Galanz plant.
Galanz has a complete product layout in the electric steam project, including the high-end micro-steaming integrated machine Q6, the mid-range steaming oven P63, C63 and C64, and the professional individual electric steaming furnace products P50 and P90. According to Zeng Chuan Tao, Galanz plans to distribute 18 types of electric steamer products by March 2018 to form a separate operating category, and in research and development, Galanz will be in its existing industry-leading roaster laboratory Based on the further construction of professional electric steamed food research center.In addition, in terms of manufacturing, Galanz is also expanding automated machine production line and cavity stamping line. 'Galanz in the electric steam after more than 10 years of technical precipitation, nearly 3 The year will focus on the layout and reserve of products in the Chinese market, which will play an active and important role in promoting the popularity of electric steamers in the Chinese market.
It is noteworthy that the reporter was informed that the current electric steamer industry to open the market situation, among the ranks of billions of industries, the industry need to crack the following major problems: First, the airtight chamber, as well as the amount of steam ; Second, product leakage problems; Third, the rational design of the internal structure; Fourth, the precise temperature and time control; Fifth, to improve the soft component development capabilities.
To the "Trinity" is not the relationship between the new smile and the old cry
'Trinity' or 'one in one'? Reporter visited the appliances offline store found that steamer, micro-steam one machine, steaming integration, micro-steam one machine ... ... The market has a single Machine, there is a 'micro-steaming' and other one machine, the high prices so that the kitchen space is limited, the future direction of the development of electric steamer products is based on a single function-based or multi-function-based, causing Chinese appliances Network reporter attention.
In response to this puzzled, Zeng Chuan Tao told reporters that the future of electric steam boiler category must be toward the direction of the development of micro-steam one machine is the future direction of development.
'In the past, kitchen appliances like microwave ovens, electric ovens and electric steamers were independently developed. We have always believed that the habits of consumers both at home and abroad are the same, but the big data analysis of our' G + smart home 'platform shows that this is not the case Galanz microwave oven R & D engineers Zeng Gong said that according to big data analysis, '80 after ''90 after' users to use baking, stewing and microwave recipes high degree of coincidence.At the same time, market research and terminal feedback also showed that the integration Microwave ovens, electric ovens, electric steamer function is the market trend.And Galanz Q6 micro-steaming one machine that is well received by the market, but also confirmed its judgment on the market.
In addition to doubts about the development direction of electric steamers, electric steamers can replace microwave ovens to a certain extent. In the first half of this year, the market growth of electric steamers is far ahead of microwave ovens. Therefore, whether electric steamers will impact microwave ovens , The revolution of the microwave oven has also led to discussions inside and outside the industry.
As a veteran insider, Zeng Chuan Tao told reporters: 'Electric steamers and microwave ovens are necessities of modern household consumption upgrading. The functional attributes of two types of products are different (the microwaves are more prominent and the electric steamers are more concerned with the needs of slow life) And the microwave oven has the advantages of many cooking tools such as drying, secondary heating and ultra-fast heating speed. Therefore, the electric steamer does not have an impact on the microwave oven, and the two are not the relationship between the newcomer and the old crying.