Some users suspect that reducing the performance of older cellphones is a means Apple has been urging users to purchase new models.
Earlier this month, Apple admitted that deliberately reducing the operating speed of some older cell phones triggered criticism, and Apple argues that cell phone battery performance will gradually decline, while degraded batteries will cause the cell phone to shut down unexpectedly.
The BBC reported that Apple faces eight lawsuits in the United States and two lawsuits in Israel and France, reducing the operating speed of its older handset models. One lawsuit claims nearly a trillion U.S. dollars (about 6.5 trillion yuan) The indictment states that "Apple did not remedy the battery defect and did not replace the battery for all affected phones for free, but tried to cover up the flaw."
Apple's official website released a statement on the 28th that the company in the United States 'Silicon Valley' region is scheduled to freeze the battery replacement price for iPhone6 and subsequent models from US $ 79 (from January to December 2018) 514.1 yuan) to 29 dollars (188.7 yuan).
In addition, Apple's mobile operating system software is scheduled to be updated in early 2018, giving users a clearer picture of cell phone battery status and the impact the battery has on cell phone performance, which Apple said are "ways to eliminate user concerns and reward their (brand) loyalty Degree '.
Rory Van Loeh, a professor of consumer technology law at Boston University in the United States, criticized Apple for being 'short-sighted' about the old handsets and inconsistent with the brand's value. "To me, some of Apple made a bad business decision ', There is no more transparent description of software upgrades and battery status.
For security reasons, Apple executives ordered on the 28th, chief executive Tim Cook to participate in commercial and private activities can only take a private jet.