Sina Technology News December 29 afternoon news, Huawei Consumer Business CEO Yu Chengdong today announced the New Year speech "to do the king of the era of smart Internet, set foot on our rise," said Huawei consumer business is expected in 2017 sales of 236 billion RMB, about 30% more than that in 2016. Huawei and Glory brand smartphones shipped 153 million units in a year, with the global share surpassing 10%.
Yu Chengdong believes Huawei will become the real first year for the rise of Huawei's consumer business in 2018. '2014-2015 Fighting for survival, we have survived; 2016-2017 Fighting for the rise, we have now basically achieved the intended target! I firmly believe We will go further and better as we embark on the path of our rise in 2018 and the future of Huawei's consumer business will be unstoppable!
The following is Yu Chengdong New Year's speech:
The era of wisdom to do the king,
Embark on the path of our rise
Huawei Consumer Business 2018 CEO New Year Speech
Dear Colleagues,
2018 is approaching, when the history of the ring is about to turn a new circle, the wave of great changes in the terminal industry has been blowing in. The world communications industry is incredible and wonderful speed to make people's communication and life with each passing day, the future is expected in the AI, IoT, 5G and other new technologies, we will officially enter the era of fully connected smart interconnection in two to three years, and smart phones will replace smart phones as the protagonists in the new historical period.
We are so lucky to be in the great technological revolution, and to our utmost pride is that Huawei Consumer Business is determined to be a leader in the industry and innovate breakthroughs. On the road to creating the ultimate experience for hundreds of millions of consumers around the world, Make concerted efforts, do our best, step by step with practical actions to defend our commitment and dream.
Not long ago, the first to load the AI chip 1, a landmark product HUAWEI Mate 10 series released worldwide, open the smart phone to the smart phone evolution, leading the smart phone industry into the era of artificial intelligence. , In short supply, Porsche Design Edition provides a high-quality experience for high-end business people and further solidifies Huawei's high-end brand image. The HUAWEI Mate 10 is the first commercially available AI camera with AI smart energy-saving technology that greatly enhances battery life. Evaluation agencies widely acclaimed, the United States several major mainstream media Qi Qi give highly recognized, in addition to being Forbes world's best mobile phone first, also praised as the best Andrews mobile phone, one of the most beautiful mobile phone, 2018 the most anticipated mobile phone Etc. In the United Kingdom, TechRadar named the mobile handset champion by TechRadar; the top mainstream media outlets in Germany, Connect, Areamobile and China Mobile ranked first in the market and won the Swan Award, the highest honor of China's handset design in the Chinese market.
In the future, we will continue to make bold attempts in the areas of artificial intelligence and AR / VR to build an end-to-end capability of coordinated development of core, end and cloud in the future To gradually realize the intelligent terminal to the smart terminal across, bringing global consumers experience subversive upgrade!
Consumers as the center, to strengthen brand marketing and dual brand building, to create the wisdom of the scene the ultimate user experience, Huawei brand temperature transmission.
We have always emphasized that it is not only high but also high temperature to make a product. "It is the height of our pursuit to enter the field or to enter the field once it enters the field." Equally important, we must integrate technology Transform into consumers' inner most true demands, and fully express our image connotation through products, design, service and other links in a more humane way, so as to let everyone truly feel that Huawei always focuses on creating value with consumers as the center. The experience is by no means ambitious or superficial. Quality is our most basic experience guarantee. Without quality, everything is just empty talk. What we are talking about here is not only the traditional product quality, it should be reflected in every detail of the whole process. Through end-to-end quality management, make products that truly impress consumers.
We must always adhere to the customer needs and technological innovation, two-wheel drive to create value, adhere to focus on consumer high-quality user experience, adhere to the product development and technological innovation strategic investment, profound knowledge. With the terminal industry innovation into the outbreak, 'unlock new experience 'As an important topic in the future, we will continue to make breakthroughs in screen, storage, photographing and chips through the cooperation of core, terminal and cloud under the solidarity and support of our sister departments such as Laboratory 2012 and Hisilicon. Focusing on consumers Just use and high-frequency scenarios, using AI to enhance the basic experience, to create 'the best I know' mobile phone, and fully mobile phone as the core, around smart home, sports, health, tablet, PC full scene smart life experience to build a strong ecosystem. See, the layout of the future of the new track has changed from 'big fish to small fish' into 'fast fish eat slow fish', both in hardware and software, cloud, UI / UX, ecology, retail, services and other fields, To dare to lead the industry innovation, we must dare to do user experience rejection of one street, two Street products.
In the new year, we will continue to strengthen Huawei and honor the dual brand building. Glory is committed to creating the most sophisticated technology for the younger generation tide, in the e-commerce sales and mobile Internet phone market to break a greater world, as young people Favorite brand of Internet mobile phone; Huawei brand to the ultimate innovation and excellence in the pursuit of excellence in the high-end market access to a higher share of services to a wider range of people, to create the highest quality end-to-end experience for consumers in all our consumer contacts Such as product design, online and offline purchase, after-sales service and other details of each process must ensure the consistency of user experience. The future we will experience as the core focus on brand marketing and other short-board, simultaneous focus on a few key line Empower the field and gradually improve Huawei's brand consistency user experience.
Eclectic talents from all over the world, construct the core competencies in various fields with the best talent team, and create an open, inclusive, equal and efficient cultural atmosphere that matches the characteristics of the consumer business.
'We have the ability to have the future', Huawei's consumer business in the future must rely on the accumulation of core competencies in all areas to achieve leading the lead in the past few years, our product competitiveness has been significantly improved in the future want to a higher level , We must continue to build systematic capabilities in various fields such as retail, channels, brands, technological innovation, ecology, user management, cloud services, artificial intelligence, process IT, precision operations, etc. We will continue to attach great importance to building smart terminal security and privacy Protection capacity, the industry leader.
Team building is the key to building our capabilities, and we need to use all the best resources, all advanced tools and methods, and all the best people in the world to be leaders. Employing and improving military strategy are our constant direction and focus on results. , Doing a good job to give rapid promotion, inappropriate personnel resolutely eliminated, with outstanding people to attract more outstanding people, team organization more and more lean .Military cadres who have to fight have a learning ability and ability to open up, the industry Have a deep understanding of the insight and a good grasp of operational direction.Management, we must have a clear responsibility and reduce the reporting level, and constantly improve the process of IT support system to ensure that the process is simple, efficient operation of the business.At the talent attraction, we emphasize talent project is a master project, Leaders at all levels should open their minds and enhance their vision of the pattern so as to fully understand the importance and urgency of competing for talent and be responsible for building excellent teams and building core competencies. In key areas, we will deploy a talent center in a talent pool with a focus on the top Talent, let the 'business people understand' to judge the professional value of talent. Terminal rapid development in recent years, Also thanks to the company's sister departments each year delivery of thousands of managers, experts to the terminal in all fields of the world to establish a successful career. Heroes do not ask the source, we sincerely welcome everyone here to challenge the new track, to achieve another leap in self-worth!
In the new year, we will further strengthen the cultural atmosphere that matches the characteristics of 2C business based on the common values of Huawei. Driven by the glory of single incentive reform, we will further simplify management and simplify the assessment , To eliminate formalism and to have a more concise and efficient cultural atmosphere.It is more and more advocated that respect for differences and open and inclusive guidance should be left to those who have personality and make real contributions so that everyone who is working here will feel To caring and respect, do their best.
Generation of Chinese Huawei Struggle According to legend, every success stems from you, now and in the future.
2003, Huawei's Mobile Phone Business Department was established; in 2011, we started the 2C transition journey; and in 2018, the terminal is about to open its fifteen-year chapter, with over ten years of trials and hardships, starting from less than 100 people, to Huawei one- As one of the key growth points of the company, Huawei's consumer business has experienced frustration and counter-current growth. It is a generation-wise transmission of the Chinese people's wisdom that supports us till now and will support us in the future.
In 2017, Huawei and the Glory brand keep pace with the global scale development and work together to create a superb matrix of all-star products, customer satisfaction and loyalty enhancement. Huawei's flagship Mate & P series once again set off a craze for buying, HUAWEI Mate 9, P 10 series global shipments exceeded 10 million units respectively following the HUAWEI P9 series shipments of more than 10 million units HUAWEI nova 2s Leading the fashion trend of young generation after its launch, quickly won Consumer word of mouth.According to the November Snow data show that the glory of cumulative sales and cumulative sales crown top Internet brand in China topped the Internet in November alone only in November, glory in China's mobile phone market share of 14.5%, ranking Andrews camp first; in the much-watched China Internet double eleven campaign, with sales of 4.02 billion yuan will be the industry's first pocket income; overseas markets simultaneously achieve effective growth.
With a historic breakthrough in its super-competitive G-Y series products and a sales revenue of 10 billion U.S. dollars, its sales volume in the flat panel business grew 40% over the same period of previous year, reaching the top 3 in the world and ranking the first in market share in various countries The second generation of MateBook was released, MateBook X won the highest CES Asia Award for stunning design.Huawei HiLink smart home ecosystem with more than 100 brands, 4G communication car networking solutions have been with the world's leading car manufacturers, and the successful commercial scale ; Smart watch HUAWEI WATCH 2 has been awarded the 'Best Wearable Award' by nine major international media.
This year, the performance of overseas markets was commendable. The market shares and sales in Italy, Germany, Denmark, Singapore, Russia, Malaysia and Colombia increased sharply. Among them, Italy has a strong market share in the tablet market in the mobile phone market.
During this year, we continuously made breakthroughs in the improvement of consumer experience, cloud services and brands.EMUI 8.0 has achieved industry leading position in AI business, boosted the battery life by nearly 30%, won praise from consumers, and commercialized U-shield Consumers have a more intimate and safe user experience Huawei subscribers surpassed 340 million subscribers and the user stickiness was further enhanced. The number of developers was 350,000. The ecosystem was gradually built and the overall privacy and security capabilities achieved remarkable progress. Huawei's global brand awareness Up from 81% in 2016 to 85%, ranked No. 70 in Interbrand's Top 100 Brands of the World Ranking, Overseas Consumers' Considerations for Huawei Brands Significantly, Up 100% from 2016. In China Market. According to IPSOS data, Huawei ranked the first in the country in terms of brand awareness, consideration and NPS (net recommended value of users), making it the No. 1 mobile phone brand in China.
In the same year, nearly 30,000 retail sales and service teams active in tens of thousands of retail locations and service outlets were provided with the ultimate, pure, minimalist, high-end consumer experience by consumers who are closest to consumers. , More than 50 million registered pollen around the world work with us to safeguard and enhance Huawei's brand identity.
From everyone's hard work, it is estimated that Huawei's consumer business will have sales revenue of Rmb236bn in 2017, up about 30% from the same period of 2016. Huawei and Glory brands shipped 153 million smartphones in a year, while China's market share remained unchanged First, to further expand the lead; the global share of 10% breakthrough, top TOP3, continue to narrow the gap with the first two, outperform!
For six consecutive years to maintain high-speed progress, many colleagues appraised Huawei's consumer business has risen, but my heart does not think so.From the laggard, to catch up, and then strive to become transcendent, in recent years we are in the process of arduous long-distance running In the past few years, many business problems have been gradually improved, but the biggest drawback is the slow progress of market operation in some countries, share of low share, the local team of brand marketing, channel retail Trader ability is still very weak .It is imperative to find someone, looking for good people, only the ability of the team up, the level of business to a higher level.Not only in the country, our overall brand marketing, retail channels and other areas of basic capacity building is still Lagging behind the rapid development of business needs. With the industry trend of consumer sentiment and demand escalation, we need to expedite our understanding of the high-end and young domestic fashion groups. In the future, while consolidating the dominant population, we will further optimize the brand tone of the new crowd of users , To enhance the brand's appeal to a wider crowd. At the bottom line, we Sad to see, is still in charge of this year and the staff was arrested due to corruption of justice. Here Again, the company is always zero tolerance for corruption, we must not leave things to chance to defy the law.
We will lead the global market with subversive products and innovative technologies in 2018, and I think this year will be the first year that Huawei's consumer business will truly rise. 2014-2015 We survived and survived; 2017 Fighting for the rise, we have now basically achieved the intended target! I firmly believe that by 2018 on the road to our rise, we will go further and better, Huawei's consumer business is overwhelming the future!
People who really can change the world are often those who cherish great dreams, persevere, and work hard for it, and a team with remarkable pursuit and a group of people full of struggling spirit are the foundations for realizing the great dream. Always with consumers, always enhance the consumer experience, to create value for consumers in the first place, dare to innovate, dare to break through, dare to lead, to work tirelessly 'has become the DNA of our team, and the future must belong to own This DNA team!
Is the common pursuit and faith let us go all out, more and more feel happy, full of energy with confidence and longing, looking forward to the positive energy of our team passed to every one of my dear employees , As well as colleagues from brotherhood; to every partner who cares about us, their family friends, pollen, and the vast majority of consumers worldwide.
Thank you for your strong support, and on behalf of Huawei Consumer Business Management Team, I hereby offer my most sincere thanks and best wishes to you and your family for the good health and happiness of your family.
To force 2018!
Yu Chengdong
Huawei Consumer Business Management Team
December 29, 2017