Samsung Electronics is Apple's strong rival in the field of high-end smart phones, LG Electronics ranked the top five smart phone market in the United States, there is still a large share of the world.
According to foreign technology media AndroidAuthority reports, not long ago, HTC and Motorola Mobile confirmed in an interview with the media, never on the old phone to slow down.
The statements from the two companies show that slowing the processor of older handsets is not a common practice in the smartphone industry, and what Apple calls 'extending device life' is questionable.
LG said: 'The company has never (the old phone slow down), the past no! In the future will not have, we care about the consumer's idea.'
Samsung Electronics said product quality has always been the top priority for Samsung's mobile division, which will extend the battery life in mobile devices with a variety of security measures, including software algorithms to manage charge and discharge times on smartphones Product cycle, Samsung did not reduce the speed of mobile CPU.
In this way, the world's Android phone camp in the four major manufacturers, have announced that did not slow down the old phone is expected in the future there will be more manufacturers to make an announcement, the use of Apple's scandal crisis marketing.
In fact, before the scandal at Apple, the smartphone industry had never had news that old phones were decelerated and even been attacked and litigated by consumers, and Apple set a very bad precedent.
The current global lawsuit against Apple has reached a dozen cases, distributed in many countries, including the French consumer organizations also filed a criminal charge that accusing Apple of planned product scrapping, in violation of French law, Apple executives May face two years in prison, Apple France may face a fine of about 270,000 US dollars.
Faced with criticism from consumers and public opinion around the world, Apple was forced to apologize and said it would reduce the cost of replacing the old cell phone battery from $ 79 to $ 29.
In the past year or two, sales of Apple handsets dropped for the first time in a decade, and led directly to the first drop in total Apple revenue in more than a decade, with Apple seeing the worst business crisis since Cook took over.
Due to the high cost of Chinese manufacturers Andrews mobile phones in Asia, Africa and Latin America quickly occupied the market, leading Apple's mobile phone market share fell, the current global share has dropped to 15% level.
This year, in order to revitalize the mobile phone business, Apple introduced the ten-year version of the mobile phone iPhone X, but the $ 999 price hit consumer desire to buy.According to Taiwan media reports, Apple iPhone X parts and components less than expected demand from the end of November Has begun to decline.Some Wall Street analysts said the actual needs of the iPhone X failed to meet the expectations of the so-called super upgrade cycle does not exist.
The third quarter of this year, Apple mobile phone temporarily bid farewell to the awkward decline.The deceleration gate scandal, whether it will affect Apple's fourth quarter and even next year's smart phone sales, will make the Apple mobile phone business to re-enter the decline channel, will be worth the height attention.