Into the snow city of Harbin, enjoy the magic of Shanghai fashion, from the plug on the south of Yinchuan to the tropical Xishuangbanna, four lines nearly 60 sessions lasted 4 months, the United States air-conditioning 'meet you in the windless time' Theme Tour With the exquisite Nordic Experience Center, the exquisite combination of technology and art products, interactive games with fun and fun, all the way to draw the charm of the air-conditioned area in 2017.
If not enough fun, open the United States to set any of the air-conditioned door, the artist in the foreign blueprint for the creation and dialogue in the LED. You can also air-conditioned in the United States made a special "meet you" series of postcards to write the most wanted to say a message, Attach the recipient information, have the opportunity to be selected by mail sent to the Swiss Jungfrau, through the local post office mail to the user, to bring love from Europe's top blessing. (Details click https: //v.qq .com / x / page / i05260ikbcb.html)
Full coverage of dead ends, tour 'violence' diversion realizes
Whether the user or the industry counterparts, the past four months have been a landscape, a model, a culture impressed and deeply attracted, the United States and air conditioning to create a strong sense of 'sense of cool feeling without wind', through the theme of the scene Tour has produced a 'windy and windy' effect.
Terminal retail performance is sufficient to show that the driving force around the user-driven marketing and explosive power: comfortable satellite wall cabinet from June so far in the United States accounted for the proportion of air-conditioning has doubled 3.5 times at the same time, 2017 e-commerce platform With the traffic, the most influential 'double 11' day, the United States hit a record high in air conditioners achieved 1.08 billion yuan in sales; '11 .3 'beauty brand day activities, air-conditioning products once again become the protagonist, sales achieved substantial growth year on year ; November 6, the United States and comfortable air-conditioned star YB303 (Suning Tesco customized machine) the first 50,000 sets of products in the Wuhan Industrial Park off the assembly line in 2017, the availability of comfortable counters Guiji, a single product sales is expected to exceed 150,000 mark, the United States Air-conditioning system in Suning sales only year-on-year growth rate reached 225%.
The United States is closely around the air-conditioning 'business users', not only in the production and marketing model to promote the rapid operation of T +3 mode, breaking the industry rely on the traditional foodstuffs mode, but also continued to optimize the product structure, customer prices steadily increased, New products and high-end products accounted for a substantial increase in the final harvest gains and profits of the good performance of the United States air-conditioning tour is an evident manifestation of the process of change in the two lines of business diversion, delivery rejuvenation, technology and intelligence Brand elements, gathering fashion, dynamic new generation of consumer groups played an irreplaceable role.
Fusion two lines, the layout of the new entertainment across the market pan-entertainment
The rapid development of Internet of Things technology, consumption habits and changes in consumer attitudes so as to promote the convergence of two-tier consumer channels, the formation of a consumer-centric retail ecosystem, the content has become an indispensable link between goods and consumers. Air conditioning to text, video, music, sports, landscapes, games and other rich content presented a high-frequency marketing feast.
On the one hand, Midea Air Conditioner, with its strong brand pulling power and premium ability, made rapid strides in the E-commerce sector. Its sales in the entire network of Double 11 increased 208% Cool gold 'air conditioning to become the king of the whole network pre-sale,' Star power saving air conditioning 'has become the star of the entire network conversion, air-conditioned Chi' gains the whole network popular single product title.
On the other hand, Midea Air Conditioners has adopted a refreshing, bright-eyed and open-minded marketing approach to bring about end-to-end retail sales online. For example, IP marketing is being enabled in China's four major classical names with its combination of traditional culture; unprecedented in nearly 60 cities Scandinavian wave, landing the visualization of user experience; store launched the tour of the king contests, competing through the live broadcast of the ultimate king; and professional platform to join hands for the Chinese original music call, on-line 25 days received nearly 3000 works, popular burst table ; American bear Midea Family appeared in Guangzhou International Marathon event, in the national fitness demands, marathon tough run to find the brand with the young, healthy fit; Christmas season, "ten years of naive" short video playback in the second beat more than 443 Million, Tencent broadcast more than 305,000, a wave of softly implanted in the beauty of the air conditioning video full on the line; # meet in the no wind time you microblogging topic currently read a total of 210 million, interactive volume of 205,000, the amount of 12,000 fans ... ... Air conditioning looks like the United States 'fancy' marketing is particularly grounded, because fully implement the new concept of user-oriented Internet era.
However, how to serve the users who are more and more rational and cater to the current consumer groups favor quality, high-end, customization, experience, specialization needs and service experience, the product is still the most direct and effective weapon, but also the United States air-conditioning The key to all-powerful situation.
Products as the fulcrum, leveraging the Internet consumer ecology
Changes in the main consumer groups and increase in per capita disposable income to promote the concept of consumer escalation, consumer demand at different ages showed a trend of multiple segments, giving birth to new retail under the Internet ecosystem.Microsoft Group CDOC original method, through user interviews, Household surveys, market visits, competing products analysis, structural design, mold making, supply and manufacturing layout, clear portrayal of user portraits to create explosions. Comfort Star series is represented by the product is to benefit from this, to achieve technological innovation and enterprise Precise Grafting of User Needs under the Internet Consumption Ecology.
According to the results of user surveys, the hard blows of 'direct blowing of the wind, unnatural winds, too hard the wind' in the air-conditioning process have not been effectively solved, endangering the user's health and drastically lowering the product experience. Once the market, instantly get enthusiastic feedback in the market, the first three-stage wind-free technology, through 1906 arranged in order, different sizes, different direction of the wind micro-holes to achieve air-conditioned cold wind and the integration of natural wind, To bring the user a 'cool feeling, no sense of wind' comfortable experience 2017 Star series of Guiji attack, no sense of wind, no sense of wind and no wind sense of the three major wind-free mode for the user a free combination , And caring with children against cold mode. Recently, M air-conditioning has succeeded in stunning the public, Mohe -32 ℃ low temperature environment is still strong heating Turpan 60 ℃ high temperature extreme conditions can immediately enjoy the cool.
Technology innovation, perfect experience Behind the force of the United States is the air-conditioned beauty of the human body comfort and temperature changes in different groups of people adaptive analysis and research, the introduction of infrared, video and healthy temperature control technology to achieve intelligent air-conditioning adaptive control, Comfort.Hence, Midea's domestic air conditioners can win the Silver Award for Innovative Inventions in Hong Kong with the research and application of the key technologies of air conditioner comfort, and is the only home air conditioner company that has won the award.
Directly meet the consumption of pain points to upgrade the product, efficient and close operational mechanism, you can touch to experience the grounded marketing approach, the United States and air-conditioning to further promote the "leading product, efficiency-driven, global operations," the three major business spindle changes. To end-user traction, brand-oriented endogenous growth model, is undoubtedly the core of the United States and the future development of air conditioning.
