On December 21, 2018TCL Health Appliances Annual Dealer Conference and New Product Launch was held in Zhuhai, where Tang Huaiyu, general manager of TCL Household Appliances (Zhongshan) Co., Ltd., summarized the development of the past year.
Good times and people get fruitful
'In 2017, the company's other business indicators have significantly increased and operational efficiency has been greatly enhanced,' said Tang Huaiyu.
TCL Household Appliances (Zhongshan) Co., Ltd. General Manager Tony Tong Yu
In Tang Hua Yu view, the improvement of performance in 2017 for three main reasons.
First of all, as a subsidiary of TCL Group, TCL Household Appliances (Zhongshan) Co., Ltd. relies on its strong technical strength and brand advantages, and its business has developed rapidly. With the support of consumers, distributors and the community, a series of quality products are obtained Market and industry recognition.Especially in the brand upgrade, with CCTV this year to build China's first large-scale transformation and upgrading of corporate brand "big country brand" broadcast, a generation of strong enterprise development and TCL's rise of the road more Is well-known .At the scene, dealers watching a big country brand TCL promotional video after a boil, have expressed confidence in the future development of the TCL brand.
Followed by the development of household electrical appliance industry is shifting from the traditional home appliances to the big health appliances in the rise of the young forces, health awareness increased, the user needs to upgrade the impact of the health appliance industry has broken the billions of billion in the next few years will remain Stable growth.As early as 2016, TCL healthy home appliances to seize the market trends in the future, developed a focus on the development strategy of kitchen and bathroom and two appliances in. In 2018, TCL Health appliances will continue to focus on the two major business sectors continue to be On the scene, Mr. Guo Meide, Vice President of Aowei Cloud Network (AVC), said in his speech: The current three markets of kitchen and toilet, empty net and purified water are ushering in rapid development.
Finally, it is a strong product force of TCL Health Appliances, with new smart health products appearing in 2018 and rich lineup to meet the segmentation needs. The 2018 products also extend the innovative technology and excellent quality genes of TCL in 2017. TCL Air Purifier Water appliances, kitchen appliances, electrical appliances and other new environment, the formation of a strong TCL intelligent health appliances lineup, set smart technology, Seiko quality, user-friendly design and powerful product performance in one, get the presence of dealers and guests vigorously praise.
TCL Health appliances around the 2018 new products, TCL Household Appliances (Zhongshan) Co., Ltd. Mr. Li Wen, deputy general manager on-site to explain in depth TCL Health appliances 2018 product line is very rich in various categories, to take care of the needs of each consumer group To meet the new needs of modern families, TCL Health appliances to keep pace with the times of the product technology and design to create quality products, new products once introduced to the market, will provide consumers a more intimate experience.
TCL Appliance (Zhongshan) Co., Ltd. Channel Marketing Director Sun Xuan
Continue to focus kitchen empty net 2018 sustained force
Tang Hua Yu said that in the face of the new year's market demand and brand competition, TCL is ready, a clear positioning, a firm goal, brilliant strategy, are 2018 TCL healthy appliances marketing and brand development direction.
In the kitchen and toilet business, TCL Home Appliance (Zhongshan) Co., Ltd. Channel Marketing Director Sun Xuan said that in the billions of billion kitchen space market development, TCL developed a clear development strategy of kitchen and toilet, 2018 TCL Health Appliance In order to further enhance the quality of kitchen and bathroom products, according to reports, the company has invested 30 million to buy various types of products such as electrical testing, gas testing and other professional equipment, and construction of experimental bases in accordance with the standards, Has now entered the application for national verification phase.
In the water purification business, Guo Zhikai, Director of Clean Water Sales at TCL Household Appliances (Zhongshan) Co., Ltd., said that the water purifying market is still maintaining a high-speed growth trend. It is estimated that the market size of domestic water purifying equipment will reach 43.8 billion by 2018, The residents of the water quality requirements are getting higher and higher, fine filtration precision water purifier products heavy volume growth, will get significant development in 2018, TCL Health appliances in the field of water purification will further improve the product line to home-based machines, at the same time Layout of the whole house purification, commercial leasing, net drink one and other market demand, and continue to improve the product quality competitive advantage.
Dealers full of confidence on-site orders gratifying
After the meeting of the order, many customers reached a cooperation on the scene, sign the link is very hot.Many dealers have said that in the face of the new year's journey of development, TCL healthy electrical power brand influence will continue to channel amplification.With the TCL Health appliances launched more innovative products to meet consumer demand, TCL in the field of intelligent health appliances influence and brand value will continue to expand.
