It's hard to imagine how many stories have taken place in the appliance market in just a short time. Someone suddenly falls from the top of the mountain, someone enjoys the dividend brought by the upgrading of the consumer market, and some people are struggling with rising prices. Who can be happy, who hides in the corner sorrow?
2017 home appliances Keywords: consumption upgrade
In 2017, more and more Chinese households came to the growing number of Chinese households with dishwashers, clothes dryers, water purifiers and embedded ovens. For example, water purifiers sold online for the first 46 weeks of 2016 The number reached 551,000 units, an increase of 28% over the same period in 2016. On the other hand, has taken the high-end home appliances line, Dyson hair dryer more than a year since the market prices remain strong at 2,800 yuan, the domestic brand of wireless Handheld vacuum cleaner flagship product prices up to three or four thousand dollars.
Dishwashers, clothes dryers, high-end hair dryers and embedded ovens are not common at all in terms of product attributes. However, they all benefit from the upgrading of consumer spending in China in order to usher in prosperity In 2017, Chinese consumers have gradually got rid of but do not want to have the quality of the consumer stage, the quality of home appliances more and more popular.
2017 home appliances Keywords: prices
From the second half of 2016, the price of bulk materials such as copper, steel, plastic and aluminum continued to rise, with the price of steel surging or even exceeding 100% year-on-year. By the end of 2016, the key components of television LCD panel also out of stock prices.
According to the monthly monitoring data of China Wellcome, the average retail price of refrigerators increased by 12.9% from the same period of last year to reach 3,689 yuan. The average retail sales of washing machines The price increased by 10.4% over the same period of last year to reach 2,632 yuan; the average retail price of air-conditioners increased by 6.7% to 3764 yuan. The TV market even hit by the double price hike and the shrinking of the market. A large number of manufacturers experienced negative growth, leaving only a few manufacturers such as Sony and TCL Adverse market growth.
2017 home appliances Keywords: music as
In the past few years, "LeTV" is one of the most dazzling enterprises in the home appliance circle and even in the Chinese science and technology circle. Jia Yueting has created a brand new name, a brand new business concept of 'ecologically backward', ultra-low-cost strategy deeply impressing China Country consumers, the number of TV sales in 2016 reached 6 million, the proposed acquisition of the US TV brand Vizio even into the field of electric vehicles, reached its peak.
However, in 2017 LeTV bad news has not been interrupted, the brunt of the lack of funds is unable to purchase popular drama, sports copyright, music and sports lost AFC Copyright, and then give up the acquisition of Vizio, the transfer of 67% Quit his job as the general manager of LeTV and came to the door of LeTV as a supplier to recover the outstanding debts. After Jiayue Ting went abroad for nearly six months, Beijing Securities Regulatory Bureau issued a circular ordering him to return to China before the end of the year ...
Negative news about LeTV and Jia Yueting in 2017 is too cumbersome, so LeTV released no more than 10 super-TVs two days ago. LeTV is definitely the top negative keyword in the home appliance market.
2017 Home Appliances Keywords: litigation
On June 9, Sharp filed a lawsuit against Hisense in California courts in the United States. Using Hisense to sell low-quality products to harm Sharp's brand image, Sharp demanded that Hispano stop using the Sharp brand and compensate at least 100 million U.S. dollars. Sharp later in New York State Continue litigation.
In 2015, Hisense invested $ 23.7 million to acquire the entire equity and assets of Sharp's Mexico plant and obtained Sharp TV rights to use the brand outside of Brazil outside of the Americas, so that Hisense unexpectedly completed the acquisition of Sharp After that, hai will sue Hisense in turn, and in a short period of time, Sharp and Hisense may find it hard to separate the outcome from the lawsuit. No matter who wins or who wins, it will still be a point that the home appliance market will attract attention.
2017 Home Appliances Keywords: smart speaker
Intelligent home appliances is a commonplace, but in 2017 a breakthrough in smart appliances, that is smart speakers.
At WWMC, Apple unveiled the first smart home speaker, HomePad, built with a large woofer and seven tweeters at WWMC, delivering excellent sound quality and an A8 processor that senses speakers in seconds with automatic spatial sensing Indoor location, the user can Siri voice control smart home appliances, such as control curtain switch, set the temperature of air conditioning.
HomePad voice control intelligent appliance model quickly gained industry recognition, Amazon Echo II, Lynx Genie X1, Jingdong Dingdong, Samsung Bixby, millet AI speakers followed, Sonos joined the Alexa formation in 2017 smart The speaker is out of the apple
2017 home appliances Keywords: shared appliances
The popular economy, which has been hot for several years, has finally reached the home appliance market in 2017. In May, one Foundation and Tencent were united. Tencent opened a 'shared refrigerator' in the streets of Beijing. Through it, it could share the extra food needed Of people; LeTV released the first shared TV Super 4 X55M, as long as the completion of related tasks, up to 4 years access to film and television membership; Shanghai shared washing machine appeared on the streets, 20 yuan washable 8KG clothes; Meibo launched a shared air conditioner 1.0, through Air-conditioning rental for 'deposit + on-time' mode.
But no matter what kind of home appliances shared did not gain market acceptance, shared washing machine just unmanned laundry for a name, music as early as no value of video members, shared television has become a gimmick, sharing the refrigerator is just a charity, shared air-conditioning is even more lacking Must survive the soil.Home appliances is a commonly used product, with its own 'shared' property, how to look at shared appliances are superfluous, shared appliances is bound to be short-lived.
2017 Home Appliances Keywords: internet television
In the instant television Internet TV reached the television market, the traditional TV brand felt that Alexander - seen making losses, but has never seen a loss making earnest money earned stupid knife .In the first brand of Internet TV music fell as the symbol , Internet TV also entered the winter .In 2016, the Internet TV market share once approached 20%, but at the 2017 China Flat Panel TV Industry Conference, Lu Renbo, the deputy secretary general of China Electronics Chamber of Commerce, said that the Internet TV market share was only 10% .
Internet TV recession is caused by many reasons, the small number of Internet TV sales in the face of the LCD panel price bargaining power of the lack of bargain; traditional TV brands to poison the virus, launched a cool Skyworth, Konka KKTV, Hisense VIDAA, TCL Thunderbird a series Interconnection of brands; Internet TV pricing low or even lose the sale, and the domestic TV market, large-scale, high-end trend of development is not the same .Some 2017 just the beginning of the winter Internet, yet to come.
2017 home appliances Keywords: Toshiba
In November, Hisense acquired a 95% stake in Toshiba Imaging Solutions for a total cost of 12.9 billion yen (about 754 million yuan). Upon completion of the transfer, Hisense Electric will enjoy a package of services such as Toshiba's TV products, branded services and operation services, and Toshiba Television global brand authorization 40 years.
Affected by huge losses in nuclear power business and financial fraud scandal, Toshiba kept its business selling blood back to the market and transferred its television business to Hisense. However, with Toshiba's frequent defeat and nationalistic rendering, Hisense's acquisition of Toshiba became an extra eye-catching News.However, the acquisition of Toshiba Toshiba is not the rise of China's home appliance business, as it is the Korean home appliances, the rise of China's home appliance global episode.
Some people happy someone worry
Summary of 2017 home appliance market, it is not difficult to find someone happy, some people worry, but surprisingly, 'haze / air purifier' failed to enter the final list by the La Niña phenomenon, the fog in the winter of 2017 is not as good as in previous years , The air purifier market is not as good as last year, hoping to further summarize next year, 'haze / air purifier' continue to be unable to enter the list, so that all bad past.