Nowadays, black electric market is brewing a new situation.This year, subject to higher raw material prices and other factors, the performance of black electric enterprises under pressure.In order to break the bottleneck of the market stock market growth, in addition to speeding the iteration of smart products, more Many black-chip manufacturers have opted for 'diversified' operations and are trying to gain new room for growth by restructuring their white-electricity businesses.
Recently, TCL announced that its annual sales of air-conditioning sales have exceeded 10 million units and put forward the next phase of the goal is to reach 15 million sets of annual sales in 2020. The industry believes that 10 million sets of air-conditioning industry in China is a scale threshold , Which means that black air-conditioning business has become the scale of operations, and TCL Gree following the United States, the United States after another air-conditioning products shipped over the total annual output of 10 million sets of household electrical appliance enterprises.
Black electric power companies to accelerate the penetration of the field behind the black market competition is fierce.Worldwide Labs compiled by the 2017 "World Brand 500" recently announced that China selected 37 brands, Changhong due to the release of artificial intelligence Strategy to become the only Chinese TV brands into the list, while Skyworth, Hisense and other brands are not included in the list.
In the past two years, although the black electric enterprises have been playing lively on the intelligent TV, and successively launched the artificial intelligence television, the so-called artificial intelligence homogenization in the global color TV industry is still serious. In the field of artificial intelligence, Earlier, Changhong had launched the world's first voiceprint recognition Q5K artificial intelligence television, bringing the global television industry into the AI3.0 era, but since then there has been no substantive breakthrough in the intelligentization of black electric products.
Home appliance industry analyst Hong Shibin said: 'Under multiple pressures, black power companies must seek new profit growth point, while the more stable white power has become the choice of most black power companies. Black and white in the manufacturing and sales channels There are similarities and other aspects, which allows black electric companies to enter the white has greater advantages.
In fact, as early as ten years ago, black power manufacturers have to enter the field of white electricity.Microsoft has long been the main Hualing, Kelon swallowed the power to build white power industry chain; TCL also worked with Toshiba in the field of refrigerators, washing machines After the establishment of a number of joint ventures, they set up refrigerator bases in Qingdao and other places. Black giants such as Konka have also stepped up their expansion in the white electricity market in recent years. However, though black giants have been looking into white electricity earlier, Not too large in size.
TCL insiders, the current TCL air-conditioning in Guangdong, Wuhan, Jiujiang and other five major production bases with an annual capacity of 12 million sets, the product involves split machine, the whole machine, multi-line, light business more than 10 categories, home air-conditioning has 21 A series of products.In addition, TCL air-conditioning overseas operations in nearly 200 countries and regions around the world, its own-brand business sold to more than 100 countries and regions.
Liang Zhenpeng, an industrial economic observer, said: "Due to the tightening of the industry's growth potential, the pace of deployment by black-chip manufacturers to the white-emitting area has accelerated markedly. Most of the black-chip manufacturers entered the white-electricity market earlier and have already laid out layouts in this area Year, now has become a climate, started a wave of white power brands launched a wave of challenges, the field of white goods in the future competition will be more intense.