Sharp diversified growth to achieve performance against the trend

Sharp's latest earnings report, the first three fiscal year 2017 were profitable and is expected to be the first time in four years for the first time full financial profitability when almost all color TV enterprises under pressure in 2017 when the performance of Sharp but contrarian, showing Cooperation with high-end manufacturing enterprises in China has achieved remarkable results.

In the past 'Double Twelve' Shopping Festival, Sharp TV in China total channel sales exceeded 740 million yuan.More than 30% Lynx 'Black Electric' consumers chose the Sharp brand which, Sharp large screen 60 inches 4K TV is much favored by consumers.

On August 12, 2016, Sharp Corp., the parent company of Foxconn, invested 388.8 billion Japanese yen (about 3.8 billion U.S. dollars) in Sharp's acquisition and 66% of Sharp's production and operation improvement, Stake, the successful injection Sharp brand.By the integration of Foxconn, efficient management, Sharp fourth quarter earnings will fall from profit to profit.

As the world's largest foundry, Foxconn is Apple, Samsung and other mobile phone manufacturers foundry Foxconn in the procurement and production scale advantage for Sharp's performance provided the backing of the end of 2016, Foxconn invested 61 billion yuan in Guangzhou to build a factory , Built 10.5 generation line 8K eco-industrial base, and now Foxconn global production line have become Sharp production resources, which can largely optimize Sharp's production costs.

As Foxconn continues to invest in R & D of new technologies and accelerate the commercialization and marketization of technology research and development, Sharp has relied on the single growth of LCD TVs to gradually shift to 8K technology, AIoT and cloud services as the link to connect smart homes, smart workplaces, Smart factories, smart cities, the diverse ecosystem of growth.

Market experts said that in cooperation with Foxconn, Sharp will be more close to the people of the price and marketing methods, and continuously improve market share.Fujian Kang with deep understanding of the Chinese consumer market to help Sharp re-open China's huge market.

The cooperation also showed a win-win effect. On behalf of China, Foxconn made a high-end "marriage" with Sharp. By integrating resources and complementing each other, it has given new vitality to the "old-fashioned" enterprises. This is a success made by China in manufacturing and reworking world-famous brands Case Foxconn chairman Terry Gou believes that if you want to achieve the transformation of Chinese-made, you must come from behind the scenes. 'Such as Hon Hai such a famous foundry group, acquired through the acquisition or other effective methods to obtain the upper reaches of the industrial chain brand equity is the industry Upgrade is a crucial step.

2016 GoodChinaBrand | ICP: 12011751 | China Exports