'March song, all things together.' March every March 'punch' AWE (China Consumer Electronics and Consumer Electronics Show), the world's home appliances and consumer electronics companies to show their own 'muscle' and 'heroic' important battlefield with With 2017 coming to an end, AWE2018 heavy drama will be staged again .At the appointed time, a small appliance industry leader Matsushita, Flying Branch, Rewa, Pentium, Superman, Moonlight, Solis, Golden Rice will all gather AWE2018.
A booming small appliances gathered AWE strengthen industry dialogue
At present, China is ushering in a wave of consumer upgrades. The traditional living-type and material-type consumption have begun to give way to new-type consumption such as development-oriented and service-oriented. Benefiting from this round of consumer upgrades, the small household appliance industry of personal care is injected A new generation of small appliances in China has achieved growth rate higher than the growth rate of small household appliances market, the scale of the volume continues to rise, according to the forecast of China's home network, a small home appliance market in 2020 will increase to 32.6 billion yuan market size, The compound annual growth rate in 2020 will reach 17%.
In addition to the constant innovation of products and models by manufacturers and the promotion of consumption promotion, the "oxygen supply" of national policies has also promoted the development of small household electrical appliances, such as the "Consumption Product Standards and Quality Improvement Plan (issued by the State Council in September 2016) 2016-2020), "it clearly stated that we should optimize the appearance and functional design of small household appliances such as razors and personal care products, and continue the development of the" blood supply "protection small appliance industry.
It is reported that a protective small appliances mainly hair dryer, electric shavers, electric toothbrushes, straight / curlers, hair clippers, hair ball trimmers, pore cleaners, electronic beauty devices, electronic massagers and other products. At this stage, although a small household electrical appliance industry has a vigorous development momentum, there are still many problems in the industry at present such as consumer guidance needs to be strengthened; the types of protective small household electrical appliances produced by various companies vary greatly; all enterprises in the industry Unwilling to communicate and exchange.
These problems have in fact exposed the 'symptoms' of the industrial market to be improved and the lack of information exchange dialogues, etc. These two kinds of 'symptoms' are easily confused to consumers and unfavorable to the long-term healthy development of the market. In terms of strengthening industry dialogue, the annual debut of the AWE is called to promote exchanges and cooperation in the home appliances and consumer electronics industry and healthy development platform.It is worth noting that, after years of training, AWE2018 home appliances camp Is no longer a foil, but a sudden emergence of the AWE army, quite a team aspect.
AWE show heroic small home appliances Fang Fang team
As consumers continue to pursue the pursuit of quality of life, personal care appliances will move towards high-end, smart, Health and environmental protection in the direction of consumer consumer protection for small appliances will be more reflected in the appearance of the product and Functional design, product appearance, fashion, intelligence, practical, quality put forward higher requirements. Energy-saving ring Paul technology and new materials in the product will be more widely used to promote industry competition upgrade these new trends, new technologies will be fully demonstrated on the AWE2018.
On the AWE2017, you can see on the booth of Panasonic booth that the petite air conditioner forms a good onlookers effect. 'Hair dryer, beauty instrument, steam cooker, warm massager with' nanoe water 'technology And other series of US-based electrical products won the audience sought after and vying for the first experience.In addition, Panasonic brand ambassador Gao Yuanyuan appeared on the booth also caused a huge sensation on the scene, for a time between the Panasonic booth crowds.
'Intelligent' is the key word of AWE2017. On the AWE2017, the leading brand of personal care appliances in China, Flying Branch Electrical Appliances Co., Ltd. carries a full range of personal care appliances including smart shaver, hair dryer, hair clipper, hair straightener, hair curler, electric iron , Garment Steamer, Hair Ball Trimmer, Lady Shaver and other top ten categories of personal care appliances unveiled, highlighting the 'smart, stylish, technology' brand image, showing the development of Intelligent Products Division's product development.
Modeling small appliances fashion brand Reva Riwa, is focused on the hair stylist, hair dryer, hair dryer, electric toothbrushes, razors, beauty appliances and other small household appliances modeling easy private modeling small home appliances brand. On the AWE2017, Riva Riwa focus Showcased popular single product Reva RIWA Everchanging Variety styling and the hidden hidden hair dryer.
By AWE2017 opportunity, in the sub-field of personal care appliances after nearly 9 years of experience in the field of personal care small home appliances Pentium launched a series of new products.In addition to displaying floating 4D space fitted with new technology, PQ8703 shaving Knife, and the cleansing, massage, make-up triple play function Pentium PM6102 cleansing instrument and other celebrity products, Pentium also debut PM1006 steamed face, PQ8300 razor, PM1007 water meter, PR3035 a key file transfer children's hair clipper Flagship product.
As a leading brand in the appliance industry, the monthly exhibition AWE2017 was launched by the company with its high-end international avant-garde avant-garde gas field and a variety of independent research and development mystery new products. For more than 20 years, Murer has been focusing on a protective appliance industry, specializing in the production of hair dryer, Hairdressing appliances, personal care appliances, home appliances and other small household electrical appliance products, the products are mainly exported to the United States, Japan, Germany, France, Italy, 180 countries and regions.Moli currently is the world's largest high-end hair dryer production Business, has the world's largest hair dryer manufacturing plant, 'Made in China' to 'create in China' one of the successful examples.
As a participating AWE2018 razor industry leader in China, Superman (Zhejiang Superman Technology Co., Ltd.) After nearly 34 years of leaps and bounds, has now become a razor, hair dryer, hair iron, iron, linked to hot In fact, with the design concept of "science and technology, precision, innovation" and strict quality management and manufacturing system, Superman has become the international Well-known brands, products exported to more than 50 countries and regions in the world.
In addition, AWE2018 has also attracted Solis, the national home appliance brand founded in 1908. Solis home appliances are sold in many European countries such as Switzerland, Germany, the Netherlands, Belgium and Luxembourg, and are concentrated in China, Japan, South Korea and Southeast Asia Etc. Solis (China) Co., Ltd. was established in 2009. The Chinese market is a strategic market focused on Solisys. With its focus on improving the quality of life of its customers, Solis will launch more quality individuals in China Nursing appliances.
Looking at the market situation of China's small household electrical appliances, the future development of space is broad, is expected to enter the booming period. AWE among the world's three major home appliances and consumer electronics show, will help brands in China and the entire Asian market to narrow and consumption The distance, expansion of user level, and then grab a larger market territory.