'Heart, eyes, hands,' This is Vantage Vice President He Weijian repeatedly accepted in the interview with China's home grid when the three words in his view, these three 'to' both the use of kitchen appliances experience The stringent requirements put forward are also benchmarking standards for the operation and management of the enterprise. The good news is that Vantage's kitchen electrical and electronic products have passed the 'three to' standard acceptance with its eye-catching market performance and good user reputation, while Vantage In itself, it has achieved enviable performance by doing 'three arrivals.'
Vantage Vice President He Weijian interviewed
'Three to' standard
December 22, the Ninth China High-end home appliances trend release and the red top awards ceremony was held in Beijing, the red top Vantage gain quite good, its great fire control stove B865B won the only red top gas stove category , Vantage gas water heater JSQ38-Q20TA2, pressure steam box JZD50-Z6B, three body health XWMJ-40GB01 dishwasher also won the red top award nomination.
He Weijian talked about his understanding of kitchen appliances on the day he was interviewed by China's home power grid, stressing that the most important thing about cooking is to control the temperature so that the temperature control can be intuitively manifested, which is the direction for the development of the gas stove industry. Precise control stove, just to meet the consumer demand for this cooking.This stove designed for cooking needs in China, with five files of firepower, firepower corresponding to each file of scientific heating power, can accurately control the fried frying and more Kind of cooking the required firepower.At the same time, the firepower can be feedback to the user through the screen display on the hob.
Wang Lei, Vice Chairman of China Household Electrical Appliances Association (right) and Lv Shenghua, head of the organizing committee of the Red Top Award, labeled the Vantage Focal Point
'Our variety of technological innovation is to make the user's experience more intuitive, heart, eyes, hands, and then its practical effect to reach a few to achieve unity.' He Weijian said, 'In the domestic gas stove Industry, we can combine this demand with technology, the fine control of gas stoves has begun, and we are clearly going to introduce seven-stage precision control. "
He Weijian view, the kitchen inside is very 'complex', 'the kitchen is a' purgatory 'first, but also a big burden, but at the same time, it has a very unique place when you are in the kitchen with kitchen appliances When you have a loving part, there is a strong emotional color here. "Paying for the user's emotions has provided the kitchen appliance industry with a unique natural condition: once consumers have poured a strong emotional touch on the kitchen, Would like to invest in the kitchen.
He Weijian said the kitchen must be the user's values, aesthetics, technical concepts, innovative ideas and concepts of life to match, this is Vantage's product strategy.
Yin Tuan Hui, director of Vantage Industrial Design Center also believes that the products into the kitchen is not the definition of the past crowd, but the 1980, the generation 90. In addition to their safety, energy saving and other basic needs of the rigid quality, there are high-quality, High-tech, high aesthetic, personal, emotional passionate pursuit of high-end kitchens in response to these new needs, as well as the new needs currently unmet, should make the best response. 'Kitchen industry in the high-end, intelligent , The sense of fashion as the characteristics of the consumer wave of the future of the kitchen industry is bright.
Vantage 'butterfly change'
From 2015 onwards, Vantage's management has completed the change of generational generation. In the second generation, Pan Yejiang started to hold Vantage and led Vantage to carry out high-end smart transformation and upgrading.
In the past three years, Vantage has continuously upgraded its technology research and development and product manufacturing to improve the value of its products, enhance its technological level and product quality while streamlining its product lines to create a large number of best-selling models in the market such as precise control of firepower Stoves, stoves can be flipped magic dish stoves, cooking people can cook mirror mirror range hoods, set the three functions of washing and sterilization stored three-body health dishwashers and other intelligent high-end kitchen and electrical products.
In terms of intelligence, Vantage can be regarded as the forerunner of the kitchen appliance industry.As early as 2013, Vantage clearly stated the strategy of intelligent kitchen inside; in 2014, Vantage joint Microsoft developed a kitchen that can achieve voice control Nowadays, most of Vantage's kitchen appliances have been grafted with smart functions, and Vantage will create a 'smart + stylish home' with complete high-end smart kitchen appliances.
'In these three years, Vantage's performance in the high-end market is very dazzling, basically it is the heart, eyes, hands, our business is the same.Remember, the product has also done, the market also accepted in order to reflect the Our actual performance. 'He Weijian said.
Vantage fire control stove B865B won the gas stove category red top award
According to Vantage released third quarter results report, the first three quarters Vantage achieved operating income of 4.083 billion yuan, an increase of 30.94%, attributable to shareholders of listed companies net profit of 312 million yuan, an increase of 54.91%.
The rising of Vantage is impacting and restructuring the brand pattern of the kitchen appliance industry. Currently, Vantage has formed a three-legged brand structure with its boss and Fang Tai in the domestic high-end kitchen appliance brand camp.
'We will have even more eye-catching performance by 2018, both in terms of specific product launches and performance growth,' said He Weijian. Vantage will have a comprehensive and complete upgrade of its product lines next year .