Driven by the "haze economy", the domestic air purifier market has become soaring in recent years that many enterprises have stepped into the air-to-air market in an attempt to take a chance. In addition, Internet companies such as Hammers, Xiaomi, Empty net industry across borders, and now the empty net industry can be described as flourishing.
The "White Paper on Consumption of the Air Purification Industry in 2017" released in August this year shows that the market size of China's air purifier increased by 39% YoY in the first half of this year, and that online sales in particular achieved 57.9% YoY growth. On the one hand, the hazy weather Driven by the rapid growth of air purifier sales, on the other hand, consumer awareness of health promotion also contributed to the development of empty net industry.
In China, the air purifier seems to have become the fifth largest home appliance in China after the color TV sets, refrigerators, air conditioners and washing machines.But according to the report of China Academy of Industrial Research, although the air purifier has become the second largest category of appliance market growth , But the popularity of air purifier in China is low, less than 1%, while Europe and the United States reached 27%, Japan 17%, compared with China's environment is similar to South Korea is as high as 70% .Therefore, the industry believes that China's air purifier The market is in a period of rapid development, but the utilization rate is still low, and the penetration rate is far below that of the air purification products in developed countries and the market is huge. This means that whoever seizes the good opportunities for development, Undefeated industry.
AO Smith happens to be one of the companies that seize the opportunity.Now AO Smith is not only the leader in the field of consumer water heater industry, it also has a comprehensive lead in the field of water purification, heating, air purification, etc.As a European and American brands, cross Into the new field of empty net, how much will be somewhat 'acclimatized.' But AO Smith can establish a leading position in the industry within a short period of time, the market share increased year by year, which of these mysteries?
In the field of empty net, AO Smith has been committed to the development of high-quality air-clean products, the performance indicators of various products is much higher than the new GB.This year, AO Smith and Suning jointly issued an air-star 7-star certification standards, not only on the basis of a new national standard Increase the higher industry standard, but also rationally guide consumers to purchase.Especially its KJ560F-B11 air purifier won the Ninth China's high-end appliance air purifier category only 'top prize.' This represents both the industry Recognized, but also reflects the AO Smith products in the hearts of consumers in the majority.
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It is understood that this product is designed for domestic heavy pollution design, CADR value up to 560m3 / h, using PM2.5 real-time digital monitoring of air quality and automatically switch purification mode. Equipped with three long-term hierarchical filtration system, the physical purification more thoroughly , No secondary pollution.Efficient HEPA filter, to the United States commercial standard MERV17 level, high efficiency filter PM2.5 and other fine harmful substances, multi-layer design effectively extend the life of the main filter.
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Throughout the empty net market, the higher the parameters of the index requirements, product upgrades are also speeding under the market fermentation speed significantly.With the Internet companies to enter the empty net market is different, AO Smith has always been localized for the Chinese environment research and development, precision pulse China high-end Consumer demand for healthy quality of life trends, continuous product iteration, in particular, to seize the 'heavy pollution' and 'CADR value' and other consumer products are most concerned about the technical point of focus on product technology itself than product gimmicks on the domestic air purification products The upgrading and technological upgrading contribute to a force.
In response, Ding Wei, senior vice president of AO Smith Group and president of China Investment Corporation, said: 'Good products are not tailored to the objective situation in China, not by selling good foreign products directly to the Chinese market.' , AO Smith always adhere to the 'need to be creative product needs patience' principle, through to meet user needs, solve user pain point innovative products to leveraging the market.From the official release of the data also shows that AO Smith empty net market Its share increased from 1.95% in 2015 to 7.09% in 2016, and achieved impressive performance of 9.23% in 2017 (as of April).
In the industry gradually standardized, consumers tend to the rational future, the core technology, product quality, purification efficiency will be an important indicator of product quality is good or bad.In China, accelerating the popularity of household air purifier process, AO Smith is constantly optimizing the advanced Technology, integrate their own advantages, grasp the opportunity to develop China's empty net market for consumers to create high-quality high-end first-class products.