Counterpoint previously released the 2016 domestic mobile phone market research data show that eye-catching performance of China's mobile phone brands have achieved decent growth rate, of which OPPO is to achieve 109% growth, becoming the fastest-growing brand of the year.
Also in 2016, Counterpoint survey data released the world's best-selling mobile phone rankings, OPPO R9 with 4% market share, to seize the first place, surpassing the then iPhone 6s two percentage points, the absolute advantage to become the hottest selling intelligence Phone
In 2017, the domestic mobile phone brands still maintained their growth, but the growth slowed down from the same period of 2016. For this phenomenon, Wu Qiang, vice president of OPPO, believes that 'the market scale in 2017 will decline by more than 10% year-on-year. In 2016, the rapid growth of OPPO It is impossible to scale up again, because the user's replacement cycle longer and longer.
As pointed out by Qiang Wu, Counterpoint, a third-party research agency, also released relevant reports. According to the data, consumers worldwide will change their cell phones every 21 months on average, while Chinese people have an average of 22 months replacement cycles. The global rankings In the lower replacement frequency of the country.
OPPO R9 from the release to now just close to the average Chinese replacement cycle, which is good news for the OPPO.Because, according to research data released by microblogging and Sino show that OPPO brand retention rate second only to the iPhone, to buy Over OPPO users, in the choice of replacement, will continue to choose OPPO as the preferred purchase target.
Trustdata data again proved this not long ago.According to Trustdata released data rankings show that more than half of OPPO mobile phone users insist on continuing to buy OPPO brand change, loyalty ahead of other Android mobile phone brand, which shows OPPO products Market popularity.
Globally, OPPO has more than 200 million young users, according to 53% of user loyalty to calculate, R11s growth unstoppable.In fact, since the listing of R11s, there has been a burst of signs on the starting line, R11s online sale 30 minutes later, it became the Jingdong, Lynx, Suning Tesco three platforms 2500-3000 yuan price segment of mobile phone single product sales first; also boarded the third week of November, China's top selling mobile phone charts, and was November Three weeks China Mobile 2000-2999 yuan best-selling models champion.
Many people may sigh about why OPPO user loyalty can lead? This should be attributed to the OPPO business culture and boutique strategy, OPPO is always concerned about the books are divided into products, deep exploration of the core needs of young users, and focus R & D, production, channels and other resources to create a boutique phone for young people at a pace of 2-3 models per year, while the old users are highly recognized by the OPPO brand and have maintained steady growth under the environment of sluggish global market growth.
For the upcoming 2018, Wu Qiang, vice president of OPPO, believes that "the entire smart phone industry will be in a steady stage before the advent of 5G, and the mobile phone industry may usher in a new round of growth by 5G in 2020 . "It seems OPPO is ready for protracted war. Prior to the official commercial application of 5G, OPPO will continue to meet the needs of young users through deepening existing technologies and increasing investment in new technologies, At the same time also allow more new users have a good impression on OPPO.
For the gale of 5G, OPPO also completed layout in advance. As early as the beginning of 2015, OPPO formally established communication standard team and began to participate in 5G research and development work at the beginning of 5G standard formulation. And with New York University, Beijing University of Posts and Telecommunications OPPO has a deep reserve in well-known universities, including OPPO, terminals, applications, etc. At the same time, among the world-renowned standards organizations 3GPP, the number of documents submitted by the OPPO is at the forefront of global terminal companies and possesses certain international influence .
Based on the present Looking to the future, R11s series continued sales will be able to help OPPO in 2018 to maintain steady growth.
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