With the overall domestic smartphone market set, Apple, Huawei, vivo, OPPO and millet basically occupy the vast majority of the domestic market, therefore, more and more mobile phone manufacturers are beginning to enter the broader overseas market.
Biography OPPO march into Japan next year: targeting the mid-range price of the smart phone market Kyodo News Agency reported that China's smart phone maker OPPO will enter the Japanese market in 2018. It is reported that OPPO will choose to sell in Japan lock-free SIM-Free version of smart phones and hope that with NTT Docomo and other large mobile operators Expand Cooperation.
Reported that OPPO recently set up a Japanese branch, will be held in Tokyo on January 31. It is reported that OPPO plans to begin next April to carry out cheap smart phone business mobile virtual network operators in the mid-range price intelligence Mobile phones. OPPO's smartphones will be sold through online and appliance retailers.
In addition, the company hopes to work with NTT Docomo and other major mobile operators to enhance the marketing of OPPO handsets.
Biography OPPO march into Japan next year: targeting the mid-range price of the smart phone market Currently, Apple is a dominant mobile phone market in Japan.According to Japanese market research firm BCN previously released data show that Apple accounted for nearly 60% of the market share, followed by Sharp followed by 10.1% share of the second; Sony Ranked No. 3 with 8.5% share; Huawei ranked No. 4 with 6.7% share; Samsung ranked No. 5 with 4.0% share.
So whether OPPO can successfully enter the Japanese market by virtue of its 'cost-effective' selling point, we'll see.
