Shanghai Suning unmanned shop opening 50 days observation: the best buy after 90, half of the goods bought by them

Shanghai Suning no one shop opened on November 6 has 50 days to brush the face to pay much attention to Shanghai unmanned store operations how?

On December 28, Shanghai Suning announced the 50-day big data of Shanghai Suning's unmanned stores operation. According to the statistics, 90% of the buyers now account for nearly half of the total number of unmanned stores, and the sales frequency and total sales are also second to none. With the Unmanned shop category optimization, the customer unit price is also rising, the current single highest transaction price of 31,980 yuan.

With the unmanned store model can be copied to promote, Suning will further enrich the product category, also will soon open in Shanghai, 2-3 unmanned shop.

Single highest price 31980 yuan

90 buyers accounted for nearly half

Data show that the daily average sales of unmanned stores in Shanghai reached 10,000 yuan, 50 days since the opening, the cumulative number of people received more than 10,000 people, the average daily passenger price of 100 yuan from the sales to come Look, Uncensored China rice product sales accounted for about 60% of total sales, sales accounted for 30%.

From a single transaction point of view, the lowest single turnover of 9.9 yuan at home slippers, the original price of 39.9 yuan at 31 full minus 30 discount after the transaction as the lowest price single product.And no shop into the highest price, but up to 31,980 yuan .

It is understood that Zeng lady who lives in New Jiangwan City 50 days to buy the highest single product to operate a no man's shop had been trying to experience the news of unmanned shop. 'Just recently home is being renovated, then think of it Experience no one shop by the way to buy home appliances, saw this laser TV is more suitable to buy it down. "Ms. Tsang said.

It is understood that Ms. Tsang bought 88-inch Hisense laser TV is Suning display in the shop and its fun to sing it microphone products, to encourage consumers to experience the singing of the prototype with the same models.Zeng felt the size of the experience, Appearance, screen, sound and other effects are suitable, but also happens to be needed at home, the purchase of the original price of 44,999 yuan Hisense laser TV, Suning price of 36,999 yuan and presented 55-inch TV, and Ms. Zeng through the unmanned store event finally hand Price 31,980 yuan.

In addition, the big data shows that the most popular single-product Shoulder neck pillow shop, 50 days sold a total of 1630; the most popular jersey Suning Inter Milan Jersey, 50 days to accumulate sold 287.

So what kind of people like to shop in unmanned shops? From the face of the data: the girls accounted for 58.1%, 41.9% of boys.From the experience of the population of 45.7% after 90.7%, the largest age group .Experience the largest consumer of unmanned stores, at the age of 75. And, whether it is from the frequency of purchase or from the amount of sales point of view, the data show that love to try new things will buy the most after 90, bought the unmanned stores close Half the goods.

Product categories continue to optimize

Plans to open 2-3

Wujiaochang Suning Tesco cloud store manager Zhu Wei told reporters that when compared with the opening, UAV added a lot of high-tech fun products, such as Rexax Aladdin lamp, Maca mini humidifier, facial artifact, singing Microphone stand and so on.

'The reason why the rich products in this area, mainly taking into account the matching of consumer groups, like to brush the majority of young people shopping, they are more interested in similar science and technology products.' Zhu Wei said, 'And this Hisense Laser TV It is also the result of our unintentional involvement, and we have also seen the needs of consumers. '

In addition, the data show that 50 days since no man's shop big data sweeping face system for a total of 8755 people recommended products, a total of 15766 recommended products, the most recommended product sports bracelet.

At present, Suning is also trying to upgrade and develop the big data sweeping system of the unmanned store to open a complete closed loop of face, recommendation, order, payment and delivery so as to realize multi-category and big data sweeping system in the store Docking allows consumers to buy richer products.

According to Suning's plan, Suning plans to open 2-3 unmanned stores in Shanghai, the fastest-planned one will land before the Spring Festival.

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