Text: "Nanfang Daily" Yao 翀
Galanz has always insisted three drives, efficiency-driven, boutique-driven, brand-driven.At the same time, long-term adherence to integrity management, long-term adherence to customer satisfaction.Grantz's original intention is China's Galanz, the world Galanz. 'In the near future 'Chinese brand' forum, Galanz Group President Liang Zhao Xian described the characteristics and vision Galanz 'Chi Chi.
With the reform and opening up, Galanz 'wind and rain', has been 39 years to face the tide of the Internet era, adhere to the traditional manufacturing spirit of Galanz also walk in the forefront, independent research and development of G + smart home, get online and offline, become ' New business card
From the leading brand of microwave ovens to the leader of smart home construction, Galanz is making strides forward toward making the 2025 strategic goal in China.
Big data platform to create smart home
In Galanz product exhibition, Galanz microwave oven R & D engineers used to work with a cell phone, so that the whole kitchen 'got up'.
The internet refrigerator that can hear the call, the micro-roasting machine that is 'eighteen martial arts', the smart dish-washing machine that 'liberate both hands' work under the command of the former mobile phone, Chorus chorus.
'In the past, kitchen appliances like microwave ovens, electric ovens and electric steamers were independently developed. We have always believed that the habits of consumers both at home and abroad are the same, but the big data analysis of our' G + smart home 'platform shows that this is not the case 'I worked for reporters.
The "G + Smart Home" platform ZENG Gong said is the secret that he could use a mobile phone to get the whole kitchen up and running.
Since its establishment, Galanz has gone through forty years of stormy weather. In 1992, Galanz entered the microwave oven industry, after independent research and development, in less than seven years, topped the world .2000, Galanz to air conditioners, refrigerators, washing machines , Small appliances and other white goods across the board to expand and become the world's leading white goods group.With very early independent research and development of key components of microwave ovens, Galanz Internet upgrade, far more than the world knows to start earlier.
Zou Nengji, vice president of Galanz Group, told reporters that Galanz Appliance started to study the card connection in 2005, try Bluetooth function in 2008 and focus on wifi connection in 2011, and put forward the concept of G + smart home in 2014.
Made in China to China Zhi-made, Galanz intelligent upgrade is comprehensive, including products, services, management, etc. In this process, G + smart home is an important carrier in the consumer side, G + smart home to bring Is the pleasure of intelligent manipulation, and behind it, G + smart home is a big data platform-driven intelligent upgrade, the use of the location, the use of time, the use of functions, the use of frequency data will flow back.
Fan economy became "Galanz" phenomenon
In fact, G + smart home connection, not just data, but also Galanz millions of fans.
'In the past we do new product development, more rely on the feedback of terminal marketers and commissioned by the investigation company, but after all, separated by a layer now through G + smart home platform big data analysis and tomato fans feedback, so that enterprise development and design And the manufacturing sector fully integrated with the big data, the Internet. "Zeng Gong said.
Every year on September 28, Galanz is the anniversary of the establishment of factories. And this anniversary of each year, but also 'million persimmon wishful 928' fan of tomato fans. Every time this time, 30,000 Galanz people began to celebrate plant Carefully prepared, persimmon powder who are eagerly looking forward to binge.
With the smart upgrade and transformation, Galanz's interaction with 'persimmon powder' has evolved from the previous offline to the online.
Galanz's G + Smart Home was developed by Galanz in conjunction with CAS Institute of Computing Technology, which broke the industry and brand boundaries and interoperates with third-party platforms. This creates an interactive platform for 'Tomatoes' fans, For the 'fan economy' provides a powerful technical support.
In recent years, Galanz has been paying more and more attention to highlighting 'consumers as the center' both online and offline, and 'fan economy' has become an important support for Galanz's business development. In 2014, Galanz registered the Internet brand 'Longyou' Through the interactive platform "G + Smart Home", all the ideas of 'tomatoes' can be directly fed back to the platform, and the platform collects, analyzes and feeds back the satisfaction data of 'tomatoes'.
For years, Galanz's marketing is not based on a large amount of advertising investment, but reputation. User fans are increasingly involved in the development and transformation of production, manufacturing and sales. " Zou Neng said.
First-rate talent 'smart-made' a better tomorrow
'Galanz Institute of Home Appliances has a lot of young talent, thinking of' middle-aged 'as I have been unable to keep up with them, often have to learn the freshest knowledge from their young people. "
Once worked as a non-trivial, now, in Galanz Institute of home appliances, a lot of 90 has become the backbone of the background, they come from major institutions .This year, Galanz and several universities, staff signed a talent cooperation agreement. This means that talent strategy plays a key role in the continuous upgrading of Galanz's hardware and software.
'Galanz is always the most important development factor for Galanz Group,' said Liang Zhaoxian, president of Galanz Group Co., Ltd. Since 2004, Galanz has launched a 'Sunflower Program' for brand-name university graduates in order to strengthen personnel training, Running schools, alternating engineering, production and education 'oriented school-enterprise cooperation oriented cultivation of technicians, technicians, Galanz appliances for the transformation and upgrading of a large reserve of valuable talents.
In 2013, Galanz first proposed 'full mechanicization' and implemented a full mechanization system for the entire industrial chain. On the one hand, it promoted the mechanization of front-line employees through internal training and certification systems; on the other hand, it cooperated with domestic mainstream technical institutions In the past two years, Galanz has also introduced over 100 first-class R & D, marketing and manufacturing management personnel to Europe, the United States, Japan and South Korea.
Galanz official said Galanz in the past five years, Galanz in talent, equipment upgrades on the total investment of more than 3 billion yuan, focusing on automation upgrades boutique strategy, has created a dishwasher, washing machines, microwave ovens, electric steam furnace automation industry chain. Over the past five years, Galanz's investment in manufacturing transformation has surpassed the total investment in the past two decades.
'Nowadays, if all the new products in every industry in China are released in China and released to the world, then we will not have to worry about the brand, so the root of the brand is still making a first-rate product. Have a first-class talent, who will have a really better tomorrow. "In the recent China Brand Forum, President Liang Zhao Xian Galanz president so interpretation of the heart.
'Expert Reviews'
Peking University Guanghua School of Management doctoral tutor, associate professor Dong Xiaoying:
Appliance companies are turning into smart service providers
Galanz's digital transformation has undergone a journey from intelligent manufacturing to smart products to smart services, and Galanz's product intelligence services (especially smart refrigerators and high-end microwave ovens) have propelled enterprises from the backstage to the forefront and from product providers to service providers. Through interaction with customers, Galanz smart refrigerators not only better help customers manage and purchase food, share food information with people in the tomato community, but also enable Galanz to understand customers' locations, consumption behaviors and preferences of their products and provide targeted Sexual Services In the foreseeable future, the company's platform for interactive screens in refrigerators will better integrate food, health and other related industries and resources.
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