As a brother of the mobile phone industry, Apple has been deeply in the whirlpool of public opinion of Apple 's iPhone speed gear.At present the incident has already damaged Apple' s goodwill, and if not properly handled, Apple may repeat Samsung 's last year Mistakes.
On the evening of the 28th, Apple issued a statement of apology on the increasingly fermented 'iPhone speed gate,' which was the first time that Apple made a formal response after the incident.
From the Apple 'speed gate' we talk about those years iPhone iPhone 'event' Apple said in a statement that the price of a replacement iPhone 6 or later handset dropped from $ 79 to $ 29 for the second half of January 2018 to December 2018. In addition, a new push will be available early next year System update, so that users can know more about the phone battery status information.
So, Apple is still relatively conscientious about the speeding door.After all, the current iPhone for a third-party batteries have more than 100, now an official original battery only 218 yuan.
In fact, this is not the iPhone for the first time a similar 'door' incident below Xiaobian give you a general review of the iPhone has happened before the major events.
1, iPhone6s shutdown door
Starting from October 2016, some users have successively responded to the social network that the iPhone 6s series models will automatically shut down when the temperature is extremely low, and as the situation continues to be fermented, it eventually draws the attention of China Association for Consumer Protection Also on the issue of automatic shutdown Apple inquiries.
From the Apple 'speed gate' we talk about those years iPhone iPhone 'event' In response, Apple said it has confirmed that a handful of iPhone 6s devices may shut down unexpectedly, which is not a security issue and only affects serial numbers that range from September to October 2015 To this end, Apple opened a global maintenance plan.The program can be batch batches of users for free replacement of batteries
2, iPhone6s oxidation door
Prior to the release of the iPhone6, the iPhone6, the product of its predecessor, was used as a fuselage frame due to its low strength coefficient of 6000 aluminum alloy, resulting in the iPhone6's "curved door." After learning the lessons, the iPhone 6s was chosen A higher hardness of the 7000 aluminum alloy.
From the Apple 'speed gate' we talk about those years iPhone iPhone 'event' However, this brings a new problem, the 7000 series aluminum alloy antioxidant capacity is relatively poor, if the environment is more humid, very prone to oxidation problems.Many users in the social media also Tucao own phone 'covered Mazi 'quite unpleasant.
3, iPhone X frozen screen door
As Apple's most expensive iPhone in the past, iPhone X uses a lot of innovative design, adding a lot of louder features, in addition for the first time using an OLED screen, with Apple's self-developed retina display technology, bright screen effect is very amazing Shortly after the release of the unit, however, some iPhone X users said on social networks that their iPhone X screen had lost control response near 0 degrees.
From the Apple 'speed gate' we talk about those years iPhone iPhone 'event' Apple subsequently issued a formal statement in which Apple confirmed the existence of a freeze screen issue and said it will release a software update to address the issue of low temperature, meaning that the issue will be fixed in a future system update, whereby It can be inferred that the iPhone X 'Frozen Screen Door' is not a hardware issue.