Similar promotional selling point, exaggerated marketing gimmick, behind the performance parameters do not understand ... And most people buy high-priced products home, they found themselves not get the corresponding 'expensive' experience. The so-called 'good product' Just advertising is good.Facing the vast number of products, massive information, how we in many similar products to select the performance of the products, many consumers buy the pain point.
In this background, A + Advantage Performance Certification came into being. A + Advantage Performance Certification is the joint certification center in Beijing China Household Electrical Appliances Research Institute to create 'high-end' home appliances product certification. Aiming at the international advanced level requirements for the development of high-end appliances This also means that the term 'high end' is not just made by companies themselves, but also achieved through a series of rigorous tests on aspects such as performance, energy saving, human comfort and health and more Required to grant 'high-end' appliance certification.
After 6 years of development, A + certification has been in the washing machines, dishwashers, dryers, electric water heaters, air purifiers, water purifiers, electronic toilets, rice cookers, range hoods, microwave ovens, etc. More than 14 kinds of home appliances category Has been the application of promotion, and received widespread attention.Now there have been hundreds of enterprises, more than a thousand models won the 'A +' logo, stand out in this category, as the high-end products of the class benchmark.While consumers online business , Offline stores can buy 'A +' marked appliances for their own quality of life blessing.
On December 27, 2017, China Household Electrical Appliances Research Institute, together with SINOTRANS Certification Center and Suning Cloud Business, convened the annual ceremony of 'Thanksgiving Six Years, 2017A + High Performance Product Certification'. At this ceremony, KJ600F-HY01 , KJ600F-HY02 air purifier, Haier HRO400-4 reverse osmosis water purifier, Haier XG-150QH / AA constant oxygen new air blower, airx air housekeeper A8 air purifier and through rigorous testing, the ultimate A + high performance Product certification, entered the high-end appliance camp, Haier air conditioners have also become the only air-conditioned air-conditioned certified products, the perfect A + 2017 high-performance product certification.
Tomorrow CEO Mei Xiaochun delivered a speech
A new round of consumer escalation has come, is willing to pay for high-quality products, has become the best embodiment of the second round of consumer upgrades, and the importance of consumer experience has also been magnified. ', Can no longer meet the consumer's' taste.' They will pay more attention to 'better life' 'advanced experience'.
'At present, China has basically completed the stage of consumer appliances popularity, consumer demand for products has undergone major changes.' 'China Household Electrical Appliances Research Institute Chief Engineer Xu Hong at the ceremony,' enhance the quality of life as consumers buy high-end appliances The main reason is that consumers pay more and more attention to product workmanship, quality, technical content and brand awareness.In the era of 'quality flooding', Home Appliances Institute and China Light Link have defined their high-end home appliance products through years of research on home appliance products.
The ceremony, Haier, Gree, lofty, air housekeeper, Meiling, IQAir, cloud meters, standing in the wave, Zero Micro Technology, Jardine, Pentair, the stars will Jiebao dozens of well-known domestic and foreign brands On behalf of the participants, witnessed the A + high-end product certification six years of development.
China National Institute of Home Appliance Testing Technology Research Director Lu Jianguo introduction: 'China's household electrical appliance enterprises are also facing a new round of consumer upgrades, product restructuring, the need to better pulse in the new generation of consumer preferences. 2017 A + certification Not only in the logo upgrade, allowing consumers to more intuitive understanding of the advantages of home appliances where. At the same time also introduced the characteristics of certification, to encourage independent innovation and research and development of the results to sum up and quantify the formation of characteristic product indicators.
China Household Electrical Appliances Research Institute of test technology research director Lu Jianguo
Wang Xianxin, director of Beijing Zhongguanglian Certification Center, said in his speech that in the future, the center will continue to improve the certification system and create a high-end performance product, a high quality ecological product and a multi-dimensional security product certification system and will increase cooperation with China Household Electrical Appliances Research Institute Efforts to provide more services for the development of high-quality enterprises, consumers need to establish a good life a better product benchmarking.
As an 'A +' strategic partner - Suning, has been committed to the promotion of quality home appliances experience, hoping to give consumers a better home appliances through better products.In 2018, Suning will continue to take advantage of the two-lane, and actively promote A + high Performance appliance landing, to create the trend trend benchmark, promote the industrial restructuring, to help consumers build a better quality of life, and guide the consumer electronics market orderly upgrade .2018 A + certification will be combined with the advantages of Suning, consumers richer and more universal And promotion, not only for the definition of high-end home appliances, but also for the domestic appliance industry has set a new measurement standards.
