Apple lost lawsuit | Steve Jobs became an Italian company name

Steve Jobs jeans brand

Sina Technology News Beijing December 28 evening news, according to Italian media reports, Apple Inc. (hereinafter referred to as Apple) has lost a lawsuit, leading the company co-founder Steve Jobs (Steve Jobs) This name became the name of a company in Italy.

The dispute began in 2012 when a brother found out that Apple was not registered as a 'Steve Jobs' brand, and until then, the brothers had been producing garments and accessories for other brands for years and was planning to set up their own clothing company.

After finding out that Apple did not register the 'Steve Jobs' trademark, it decided to name its apparel company' Steve Jobs. "The move was undoubtedly opposed by Apple and brought the two brothers to court.

The two brothers named the company Steve Jobs and also designed a logo for the company, the capital letter J. The top of the J had a leaf and the right side had a semicircular notch that looked like Apple's Logo (bitten apple) similar.

Apple also seized this in the indictment, saying the two brothers infringed.But according to Italian media reports today, the court held that the two brothers designed Logo 'J' is not edible, so the right gap The trademark of Apple Logo is not infringed, so the court supports the trademark "Steve Jobs" of the two brothers.

The brothers said they will continue to produce 'Steve Jobs' products, including backpacks, T-shirts, jeans and other fashion accessories, while the two brothers said in an interview that they will eventually launch the 'Steve Jobs' brand of electronics Although the product did not disclose the specific plan.

This means that one day in the future, there may be a 'Steve Jobs' brand of mobile phone to compete with the iPhone.

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