Nikkei Nikkei reported on the 28th that OPPO plans to enter the Japanese smartphone market in the spring of 2018 and plans to provide smartphones to NTT DoCoMo and other telecom operators in addition to offering consumers the freedom to select telecom carriers' SIM-Free models Daewoo sales OPPO has set up a Japanese corporation, plans to April 2018 through the home appliance discount stores, online channels, the sale price of between 3-7 million yen in the price with models.
China is the World's Largest Smartphone Market, OPPO Beats Huawei in 2016 to Become China's Leading Smartphone, However, Due to Saturation in China, OPPO has stepped out of China to enter about 30 countries in Southeast Asia and India, and is also partially developed in Australia National Sales of Smartphone Products. OPPO is the world's No. 4 smartphone maker with annual sales approaching 100 million.
The report pointed out that Japan's SIM-Free smartphone market has continued to expand since 2014, while Huawei performed well in this market, but the overall shipment of smart phones in Japan, the iPhone swept up 60% share, so the OPPO For new vendors such as snatching, there will be a hard battle to fight.
In 2012, the total market share of Apple and Samsung in the global smart phone market is as high as 50%. However, with the rise of emerging power such as OPPO in 2016, the total market share of Apple and Samsung has shrunk sharply to about 36%.
Japan's IT-related research firm BCN announced on December 23 the investigation report pointed out that for the full year 2017 (January 1, 2017 to December 17), Japan's top 10 smart phone sales (TOP 10), Apple iPhone Won seven seats, of which iPhone 7 is Japan's best-selling smart phones, sales accounted for as high as 24.6%, is the only one market share of 2-digit models.
In the non-Apple camp, Huawei models the best performance, P10 lite with the market share of 2.7% market share, P9 lite market share of 2.2% ranked No. 8. Sharp (Android One Smartphone ' The S1, which ranked 10th with 1.7% market share, is the only Japanese product squeezed into the TOP 10. Asus ZenFone Go ranks 20th with 1.0% market share.
BCN December 20 survey released the report pointed out that in November 2017, Apple iPhone XII blessing, sales in the Japanese market soared 44.0% over the same month in 2016, the market share as high as nearly 60% (58.2%), leading the way .
Sharp's smart phone sales in November surged 104.7% over the same month in 2016, ranking No. 2 with 10.1% market share, and the monthly market share for the fourth consecutive month was higher than Sony's Android smartphone the first.
Sony's smartphone sales dropped 25.7% in November to No. 3 with a market share of 8.5%; Huawei's sales soared 50.5% to No. 4 with a market share of 6.7%; Samsung even fiercer, Thanks to the Galaxy S8, Note 8 and the hot sale of Galaxy Feel, a 4.7-inch low-cost machine, sales volume surged more than 3 times (326.5% growth), ranking No. 5 with 4.0% market share.