Some netizens commented: It is impoverished my imagination, I think: cars and shoes are so expensive, whether it is car repair or repair shoes, wantonly out of poverty in the road to Mercedes-Benz it!
Lesson learned: Beijing Hundred Wyatt State Science and Technology Co., Ltd. (hereinafter referred to as Hundred Wyatt State), relying on Apple's thigh for 8 years, doing mobile phone after-sales maintenance services, steadily achieve 500 million annual performance, Recently, it IPO was officially approved by the SFC, to be listed on the Shenzhen Stock Exchange.
Let's take a psychological analysis of why you want to make a lot of money.
First of all, iPhone users and more, a large base, and then a small damage rate can get a lot of maintenance.
As of August 2 this year, Apple's tenth anniversary approaching, Apple CEO Tim Cook announced that Apple has sold more than 1.2 billion iPhone, the data can be described as a milestone.
Coupled with the 'apple effect' has been strong, once the iPhone is damaged, users often think of the first to authorized stores to repair, they subconsciously think Apple authorized stores more formal, the price transparent, the maintenance of quality assurance, would rather spend more money to take one step To map a peace of mind and peace of mind.
Such a large audience with full identity, is the most powerful prerequisite for the development of China Huayue Bang.
Second, the iPhone repair much more expensive than the domestic machine, you can derive from the BMW Mercedes-Benz maintenance expensive Similarly, and low maintenance costs, gross profit margin as high as 80%.
As the saying goes, 'a good horse with a good saddle', a good phone, of course, with a good shell membrane, authorized line in the Apple store million dimensions, the ordinary shell membrane combination also 200 +, not to mention the replacement and maintenance of damaged parts.
Listed on the iPhone8 / X and other models in 2017 using the so-called more beautiful body glass, followed by the more easily damaged and more unfriendly maintenance costs.Compared with Apple's official website of the screen repair costs, iPhone X other damage Paul repair price is 4588 yuan, and this price just to buy a brand new 32G iPhone 7. And iPhone7 screen damage repair price up to 1188 yuan, which can buy a glory 7X full screen mobile phone.
According to the Brilliance Wyatt prospectus shows that since 2014, the average price of the maintenance business within the unit has risen year after year, from January to June 2017, Apple's average repair order was 111.92 yuan a single, while the average cost price is 19.43 yuan.
Finally, Apple's Apple care and Apple care +, which are released for hardware maintenance and technical support, are expensive and many consumers are reluctant to buy it. However, when damage occurs, it regrets that the above-mentioned process was not implemented.
In a nutshell, Care contains everything that is broken and dipped into the liquid. (Not exactly accurate, but basically the concept) Care + is the one that allows two broken screens or liquid in two years (or something like that Seriously damaged) to pay 628 yuan to replace the new machine.
However, if you choose 64G version of iPhone X, plus 1688 yuan Apple Care + you need million!
In summary, iPhone to feed the maintenance business, especially the authorized service providers, it is not surprising that the company is successful.