In the upgrade of consumption surrounded by the lazy economy is gradually heating up, reflected in consumer appliances are mainly reflected in the healthy, smart, convenient products are gradually popular, some niche categories began to spread, one of the most representative is the dishwasher According to the survey, more than 70% of consumers think that dishwashers can effectively improve the quality of life and efficiency.According to the statistics of the third-party survey structure Yikang, from January to November this year The retail scale of dishwashers reached 3.95 billion yuan, an increase of 119.5% over the same period of last year. The retail sales volume reached 902,000 units, an increase of 131.3% over the same period of last year.
December 27, Lynx hosted the 'New Year Bowl Beauty' 2018 dishwasher strategic cooperation conference
In view of this, more and more home appliance brands began to break into this area, the current dishwasher market 51 brands to compete in the new year alone this year, 19, while the growth of online sales more rapidly, In the first 11 months, the number of dishwasher models sold on the e-commerce platform increased from 105 in the same period last year to 161.
It should be said that the development of this situation can not be separated from the active promotion of the e-commerce platform like Lynx, etc. On December 27, Lynx unveiled 12 mainstream dishwashing machine brands such as Vantage, Midea, Fangtai, Haier and Siemens, In XiXi Park, Alibaba hosted the 'New Year Bowl Beauty Time' 2018 dishwasher strategic cooperation conference, set up a dishwasher ecological union, to better promote the development of the dishwasher industry, to create a clean, Tidy, relaxed and smart kitchen quality living experience.
Lynx Kitchen Appliance Director Wind Tiger
Lynx Kitchen Power Director Feng Hu said that in 2018 Lynx will be the most abundant product form and the best products recommended to consumers, and core brands together to do exclusive sales cooperation, the use of big data that End product design and development, thus introducing more consumer favorite trend platform.
In fact, just before the end of 2017, the 12 mainstream appliance brands attending the show showed a flourishing attitude in the field of dishwashers. Their respective dishwasher products have not only been fully recognized by the market, but also popularized They made a positive contribution to the development of bowls, and accordingly, they also won the awards such as Consumer Favorite Single Product Award, Excellent Contribution Award, Speed and Passion Award and Future Star Award issued by Lynx.
Vantage (second left) won the 'Star of the Future' award issued by Lynx
Among them, Vantage, which won the Star of the Future Award, has drawn much attention. In 2017, Vantage released a free-to-install, super-mounted, and stylish Van Gogh dishwasher for its e-commerce platform. Users, especially the younger generation of consumers love and sought after this time, Vantage has brought a new three-body dishwasher, not only in the function of the washing, disinfection, storage Trinity, cumbersome housework will be simplified, the appearance And touch operation on the injection of fashion beauty for consumers with a new experience.
Vantage E-commerce related to the person in charge
Vantage E-commerce related person in charge, it seems, as a professional brand kitchen, Vantage, although involved in the field of dishwasher is not long, but both the first gathering of combustion technology, the industry's first voice-controlled magic Mirror hood, or subversion of the traditional launch of the stove can be turned to the stove, Vantage always be able to stand from the user's point of view to lead the product, so the same will be the case in the dishwasher. At the same time, I believe Tmall in the domestic digital home appliances first platform, Vantage will bring the ideal life and bowel beauty era to more users.
Participate in the 12 mainstream appliance brands set up a dishwasher ecological union
In fact, Vantage has further clarified its wisdom since its brand transformation in 2015 +, 'Fashion house' brand slogan, is committed to become a 'global leader in high-end quality kitchen space' in the most core product, Vantage advocated people-oriented 'white technology', first of all is to refuse to follow suit, not the actual 'Black Technology 'Concept, and secondly, to close to the real needs of the scene, to human-oriented product design and technological innovation.Detailed into the implementation of the dishwasher products, we should make the product design and function to make a deeper breakthrough, for example To solve the existing dishwashing dishwasher dishwashing, dishwashing time is too long, tableware is not easy to place, detergents used too fast, easy to clean residue after washing, washing mode utilization is not high, noise and other pain points.
Vantage Tmall latest three-body dishwasher
According to the forecast, the dishwasher market will continue its rapid development in 2018. Therefore, together with other major brands, Vantage will work together with other major brands to help create a consumer-led upgrade Ten billion new class.
