As one of the hottest new appliances category in recent two years, the rise of the dishwasher industry is obvious to everyone. Although the market penetration rate of dishwashers is less than 1% at present, the dazzling achievements of more than 300% .
Can clearly feel consumers are concerned about the dishwasher is growing, as an observer in the home appliance industry, many of my friends have consulted with me dishwasher products, which asked the most questions than Can the dishwasher actually clean the bowl?
December 27, Lynx joint 12 brands held in Hangzhou, 'dishwasher strategic cooperation conference', similar to the establishment of the dishwasher industry ecological alliance, and for the first time released the dishwasher service standards.
Among them, the most "incredible" is that in the new industry service standards clearly put forward the '180 days is not the net is back' norms! In the future, up to six months are not satisfied with the retreat, we have any worries? This Citation will undoubtedly play an immediate role in dispelling consumer buying concerns.
In addition, the new industry standard of service also includes 100% genuine guarantee, 1800 districts and counties lightning delivery home, sign up for an appointment within 24 hours of installation and other content for consumers to buy a dishwasher provides a solid guarantee.
Admittedly, there is a huge space in the market for dishwashers in our country. The popularity of dishwashers in Europe and the United States has reached over 70%. According to statistics from Zhongyi Kang, from January to November 2017, the retail sales in China's dishwashers market as a whole Size reached 3.95 billion yuan, and online has more than offline.
At the same time, data show that 71.8% of consumers focus on the dishwasher 'to improve the quality of life and efficiency' on the current southeastern coastal provinces and cities for the purchase of dishwashers, leading the Central and Western provinces and cities, including Jiangsu , Shanghai, Zhejiang, Guangdong, Beijing ranked top five provinces and retail sales share.
When it comes to the rapid growth of the dishwasher industry, Lynx had to marvel at Lynx's unique vision of the general trend and the effectiveness of business empowerment. In 2015, when the cat determined that the dishwasher was expected to emerge from the outlet of the escalation in consumption and started to cultivate the market, After 16 years of export to Midea, it finally got an unexpected surprise from the domestic market. In 2016, Lynx double 11, Midea dishwasher sales in Lynx grew by more than 1900% over the same period of last year, far exceeding other categories of kitchen appliances.
Currently, a wide range of dishwashers are beginning to burst out of growth, according to market analysis, the size of the day cat will reach 200% year-on-year growth in 2018. The industry believes that the face of the dishwasher industry blue ocean , In addition to the brand needs of the product features and experience escalating, the industry standard is even more important, that is more meticulous and strict guidance on product upgrades will be more clear.
Zhang Wei Zhang Wei, director of large appliance kitchen kitchen electricity, said in 2018 Lynx will be the most abundant product form and the best products recommended to consumers, and core brands to do for exclusive sales cooperation, the use of Lynx dishwasher Consumer data to guide the back-end product design research and development, thus introducing the consumer favorite trend products.
