'Home kneeling washboard' for the Chinese people should be very familiar picture in the 'home appliances to the countryside' before most of the major family home laundry is the laundry table and washboard until now, even if the washing machine Has entered millions of households, many people still use a convenient washboard, especially in a laundry only one or two when using the washing machine is not only a waste of time, but also a waste of water and electricity.
However, with the increasing quality of people's life, washing machines have become an indispensable tool for every household, especially in winter, where people used to wash clothes at the laundry desks, ponds and riverside. However, as they grow older, In the past, touch the cold water is also a pain.At present, 'home appliances to the countryside' has been 10 years, since 2008 that wave of 'old' washing machine has also reached the replacement of the node, the agency is expected to concentrate 10 years after the 'laid off' will For the next few years the washing machine market brings up more than 20 million replacement needs each year.
Recently released the "2018 whitepaper on the washing machine industry," shows that healthy, large-capacity, intelligent will become the new outlet for the development of the industry, but also become a key consideration of consumers to buy the industry generally agreed that the washing machine is entering a steady 'slow cow' Climbing phase of the upgrade as a major growth driver, washing machine replacement demand will gradually release the frequency of subdivision.
In the new category market, washing machine manufacturers are exploring the plasticity of washing machine products.At present, the washing machine industry is exploring the import of new categories, from the pulsator, drum, internal and external cylinder to avoid fouling, from the dryer, washing and drying one to the split Washing machines, to the recently introduced dual-barrel double washing machines, various companies have come up with 'killer' to seize the market, breaking the monopoly pattern of washing machines. In foreign countries have been popular for many years, the dryer is also loved by consumers in the country, into the market Rapid growth period, is expected to open up a new runway for the washing machine industry.
Drying machine market (including washing and drying machine) heavy volume and the Haier Gemini and Little Swan duplex drum models come out, the average household washing machine volume has been expanded in another form.Data show that in 2017 China's dryer Market size is expected to reach 192,000 units, an increase of 42%, compared to the foreign dryer market, the future room for growth is still huge, while the premium of nearly 80% partition washing machine products have become the Nuggets Heights. One, dryers and other sub-categories of the outbreak, manufacturers will also become the focus of competition for the washing machine brand to create a corner to overtake the opportunity.
According to relevant statistics, the total output of household washing machines in China reached 76.209 million sets in 2016, a total increase of 4.9%, and the total output of household washing machines in China is expected to reach 78.57 million sets in 2017. According to the statistics, from January to October 2017, the number of domestic washing machines The output of 63.945 million units, an increase of 3.9%, while the production of 6.583 million units in October, then the next two months at the end of the year, the washing machine at least 15 million units to complete the pressure is not large, Data show that from January to October this year, China's washing machine market retail sales of 30.15 million units, is half the output.In addition washing machine export share also increased significantly.
From the brand point of view, the washing machine industry is climbing stronger in the slower lane stronger, the weaker the weak, Matthew polarization effect.According to the market authority in the investigation of 49-week washing machine washington sales data show that Haier's market share up 33.2% ranked first, second and third brands accounted for 18.1% and 13.9%, respectively, the Little Swan (the United States Department) and Siemens, followed by Panasonic and the United States.
According to Industry Online, domestic sales volume of washing machines in 2007-2016 average annual compound growth rate of 7.6%. Since the acquisition of Little Swan in 2008, Midea Systems has almost occupied the sales share of domestic-funded brands in the past five years, while Haier Group has increased its sales in high-end Market share even more than foreign brands.As the industry continues to improve the concentration, washing machines outside the first-line brand discrete market will be gradually oligarchs Shoulong.