In the recent two years, smart home has developed rapidly. Various home appliances in the market have advertised 'intelligence' in succession. However, these high-tech products with various functions have become a tasteless thing for most elderly people.
Smart into a 'tasteless' smart home in the elderly market 'touch the wall'
It is very annoying for older people to accept new things and not to use the basic functions of many smart home appliances because the elderly are not unable to accept smart home appliances because of the serious lack of suitable products in the market Aging products, the elderly welcome crowd is 'aging' smart appliances.
In fact, in developed countries, the idea that older appliances should be distinguished from ordinary household appliances has long been put forward. These countries consider that the appliances of the elderly should be safe, healthy, intelligent and economical, and on the basis of this A series of products, such as reducing the number of buttons on the remote control or the knob on the body as much as possible, with clear and easy to understand instructions and clear color signs.
However, in China, many manufacturers nowadays focus on 'intelligent' and 'high-tech' while developing their products. Most of them are also oriented towards the '80s 'and '90s'. However, in the intelligent application Ignoring the 'aging.' Manufacturers from the actual needs of the elderly can find smart home appliances and 'fit the aging' of the meeting point, not only to meet the needs of the elderly group of smart home appliances, but also open up a broader market , So as to achieve a win-win situation.
Smart into a 'tasteless' smart home in the elderly market 'touch the wall'
The mobile phone market is a good case.At present in the market, specifically for the elderly to develop more varieties, these elderly mobile phones basically have large screen, large font, large keys, high volume and other characteristics, and some also have a call to call relatives Or one-button alarm function, a few high-end products also have real-time positioning capabilities .All the elderly have a common feature of mobile phones is the use of convenient.In smart features, these phones are not 'wide network', but according to the elderly consumption For example, for the input, to provide convenient voice input method, for travel, providing a quick one-click navigation function, although these phones are relatively inexpensive, but it has a vast market space, to achieve the elderly consumers Win-win situation with the business.