On December 25, the circular of Beijing Securities Regulatory Bureau issued a circular ordering the former chairman of the music television network Jia Yuanting to return home before the end of the year to effectively fulfill the obligations of the actual controller of the company and solve the problems of the company.
Earlier this year, Rongchu China's investment in LeTV, LeTV, LeTV as the core assets of LeTV's listing system was compiled by Sun Hongbin, while Jia Yueting continued to control LeTV, LeTV Sports, LeTV Mobile and other non-listed music assets, LeTV's seven Ecology is divided into two. Now, a year is about to pass, Jia Yueting called "one can not be less," as the seven major eco-live like?
Music as seven ecological life?
According to the new longitude and latitude client (WeChat public number: jwview) combing found that the music as the mobile, music and sports two non-listed assets have been sold out of the news, but in the end the two businesses are also music system by the funds The most affected business crisis.
It is understood that the music as the phone only released this year, a new product, while the music as the official mall display, the sale of music phones have been removed as early as in June, there are media reports, the music is offline experience shop is large-scale withdrawal Stores and transformation, after-sales outlets also large-scale shutdown, music as the monthly sales of mobile phones have been less than 100,000 units, mainly inventory clearance.LeTV as the coolpad acquisition in 2015 is also in deep trouble, the company valuation has been cut to 85% of institutions.
In February this year, LeTV Sports and the AFC joint termination, before the signing of the AFC Champions League, the top 12 live events no longer landed music as Sports; LeTV Sports has a WTA, ATP, French Open , Wimbledon and other important tennis tournament copyright, is now in the hands of love Fantastic Art, Tencent. LeTV Sports Chief Content Officer Liu Jianhong had bluntly, as the status quo there are some music tweets, live is a priority.
Jia Yueting is still in command of the music as the car is experiencing executives have left the embarrassing situation, a year, two CEO Ding Lei, Zhang Hailiang have left .Previous holdings of the travel platform has also been transferred to Tao Yun Capital .December 25 , The Securities Daily reported that the United States FF financing in place, FF will implement Sino-US dual-home strategy, the music as the car staff to sign FF. Currently, the news has not been officially confirmed by the United States FF, the media quoted other sources said the financing is still variable.
LeTV big screen ecology and content of the current ecological situation is not optimistic about the main TV products LeTV new has changed its name to 'new LeTV intellectuals', but according to chart data show that last year double 11 sales ranked first LeTV TV, in this year's double-top ten flat-panel TV brands, has disappeared.
LeTV changed its name to 'New LeTV' and since 2017 has not been too aggressive, the recently released "Qi Men Dun Jia" is the largest investment in this year's project, production costs reached 250 million yuan, as of 26 December 12 : 00, a total of 296 million yuan at the box office, the film side of the cumulative total of 106 million yuan box office.Pocket Eye Pro forecast its total box office was 299 million yuan, music or the project in this project will huge loss.
Last year, LeTV Financial, after exiting senior executives and being questioned by market participants for suspicion of related-party financing, announced in September that LeTV Financial will be incorporated into the listing system. Among the seven Le Ché ecology, the Internet and cloud ecosystem At least, according to the music network earnings newspaper shows that music as the cloud computing loss from 2014 to 2016 for three consecutive years, has not yet been profitable.
Music Watch changed its name to the new music, some people buy it?
Within a year, as the music ecology suffered a series of difficulties, everything is caused by burning too fast? Jiayue Ting I said in an interview earlier, the music is too radical, 'ecological strategy is correct, but the rhythm is completely wrong, it should be gradual '' 'If the TV is made, a cellphone is made, or a TV is made, a cellphone is not used, then a car, it will not be like this.'
Guanghua School of Management, Peking University Guanghua School of Management and Organization Department of Strategic Management, Professor Liu Xueze the author believes that music in the television platform has not yet grown up, choose a platform out of strategy, the chances of success have been very low: the original foundation of the area is not stable, it is easy Was attacked and eroded by rivals; to build a new platform and the original platform, the customer experience is not consistent with the value of outsourcing strategy is difficult to succeed.
Xinhua News Agency also earlier wrote the same article, the music will be paved too much stall and huge overhead, so that many businesses are exposed risks in the unstable foundation, premature, too talkative ecological, repeated, obsessed with speaking Stories, music as the dilemma today is worth reflection.
Currently, LeTV has changed its name to 'New LeTV'. LeTV and LeTV New are also renamed 'New LeTV' and 'New LeTV' respectively, showing their goodwill in the past.
However, the agencies are quite cold-talked about this. At least 26 agencies have lowered their valuation of music videos this year, with the lowest price dropping to 3.91 yuan / share. Compared with the price of 15.33 yuan at suspension, the market value dropped by 75 %.
For Tianjin Jia Rui lending to the Letv event, the Shenzhen Stock Exchange sent a letter to the Letv Online asking if the relevant borrowings could not be repaid, the pledgee's exercise of the security right or the pledge will lead to the listing of the company's "shell."
In mid-December, some media reports said that a number of brokerage firms touched the risk of resumption of music video, but LeTV's general secretary denied that the resumption of trading will be held. When the music resumption of the network is still uncertain, the various projects of the Music Television system have not ushered in the performance improvement , The trend of music as of 2018 now seems not clear.