Yesterday, China Electronics News jointly with the Central Health jointly issued "2017 China Air Conditioning Industry Report" (hereinafter referred to as the "report") shows that in 2017 China's air conditioner market retail volume and retail sales reached 57.87 million units and 1987 billion Year-on-year growth of 27.4% and 32.4% respectively, both in production and sales record highs.
According to Zhongyikang's forecast, the online retail market for air conditioners will account for more than 28% of retail sales in 2017. There are several reasons for the good market.
First of all, hot weather came earlier this summer, high frequency, wide range, the weather characteristics directly stimulate the consumption of air conditioners. "Report" shows that from April to July this year, the domestic retail sales of air conditioners for 4 consecutive months more than 7 million units, July retail sales even approached 10 million units, an increase of more than 40%.
Second, the real estate market rebounded last year, reflecting the lagged effect of air-conditioning market, demand for new home renovation driving the air-conditioning market this year.
Finally, the upgrading of consumer-oriented air-conditioning product mix has become an important driver of new demand in urban and rural markets. In 2017, the retail sales of air conditioners in the domestic market increased by 5% over that of retail outlets, and the high-end air conditioner market showed a clear trend of high-end. Among them, , Artistic air conditioners, as well as high-end wall-mounted air conditioners and high-end Guiji market share significantly improved.
Experts predict that due to factory shipments, channel inventories, and short-term weather and real estate and other factors, the air conditioning market will enter the adjustment period in 2018, the retail volume or decline.