The history of the domestic heat pump industry has not been developed for more than two decades. However, in recent years, insiders have divided the heat pump industry into two camps: one is the 'heat pump professional brand' camp and the other is the 'heat pump appliance brand' camp, and the two camps Heat and sound professional brand camp suffer from the technical constraints and limited scale, it is difficult to support the development of the industry, heat pump appliance brand camp is leading technology, high-quality services and other comprehensive strength into the tens of billions of market strength.As a representative of the appliance brand lineup, Haier air energy Since entering the heat pump industry in 2002, all the way triumph, the sword refers to the pinnacle.
Traditional heat pump enterprise market difficult to support the strength of home appliances into the camp
Heat pump professional brand shout, 'only heat pump, so do better!' The reason why the heat pump 'professional brand' signs, I am afraid more is the panic over the giants of household appliances into the heat pump market, the psychological installation of protective walls, In order to isolate the interference of home appliance brand camp.But the strength of the appliance brand line-up, open up more market demand, not only did not squeeze the survival of professional brands, but expanding their size.
5 years ago, a professional brand hard work heat pump market, still struggling, but after Haier and other home appliance brand strength into the air, led the promotion of air energy products, technology and brand promotion of the air but also in the universal awareness of consumer spending Promote the whole industry to flourish, the same benefit to the professional heat pump brand.This fact also proves this point, since the 'heat pump appliance brand' into the heat pump industry, more and more 'heat pump professional brand' instead of living better, 300 million 500 million of professional heat pump companies blossom everywhere.Remember five years ago, hundreds of billions of heat pump brands can have a few?
Breaking the technology constraints Haier air can achieve 90 ℃ hot water and -35 ℃ ultra-low temperature operation
At present, the air industry can use the medium-temperature compressor which generally uses Freon as a refrigerant and has a heating temperature of only 60 ° C. Some of the home appliance enterprises and enterprises can achieve a maximum of 75 ° C., which is difficult to meet the needs of hot water with five-star hotels and large kitchens. For the northern region, especially in the cold regions of northwestern northeast, the current technology is still difficult to meet the stable operation under ultra-low temperature.
In the global air energy industry, CO 2 refrigerant technology has been regarded as the crown jewel, CO 2 compressor as the core of high temperature technology, hot water and high energy efficiency in a more leading edge.But as CO 2 compressor operating pressure Large and demanding material strength, sealing technology and pipeline connections, etc. To achieve large-scale manufacturing must have strong enough strength and ability.However, the technical constraints and size restrictions, high-end CO ₂ air can still be a blank space.
Haier appliance lineup aiming at this opportunity to CO ₂ refrigerant technology and other cutting-edge technology into the break high temperature water is not high enough, the low temperature can not run the industry dilemma, to achieve high temperature 90 ℃ water and low temperature -35 ℃ stable operation , Extending the use of air energy from the south of the Yangtze River to the whole country and becoming the voice of high-end air energy products.
As the representative of the home appliance brand camp, Haier launched the subversion industry last year, seven black technology, December 22 this year, Haier air can 'technology to overturn the hot air to the era of' 2018 Strategic Startup Grand opening in Fuzhou, launched CO ₂ high temperature direct conversion frequency technology, stepless intelligent control of all DC inverter direct heating technology and intelligent self-cleaning defrost technology, a new generation of Haier air to promote the industrialization of the five black technology to become the industry's real leader in the air.
Mode Innovation to Achieve High Growth: The One-Man-One Model Leads the Internet of Things
According to industry online data show that in 2017 the air can TOP5 growth rate of 31.8%, while the Haier air heater 51.5% growth. Haier air heater has achieved five consecutive years of double-speed growth industry, the highest growth rate among which home machine Domestic sales to achieve subversion breakthroughs in sales volume in October this year, ranking first in the industry, the annual sales volume of home-based machines is expected to find the market.According to Zhong Yi Kang statistics, a second-tier retail market Haier air heater market share up to 47%, the market share far Leading.
Haier is the leading technology to bring air to the industry on the one hand, the air can have a greater impact on the industry, is the brand, marketing, services, market patterns and other elements of the formation, visible but inaccessible Haier mode. If Haier Success is a miracle, then the miracle behind the biggest contributor must be Haier 'one man and one' model. Haier to explore 'one man and one' model 12 years, is committed to becoming the paradigm leader in the Internet of Things, the model Exploration takes the lead in the field of intellectual life 'flowering', Haier Air can be an important part of them, is to continue to meet the global needs of users through the open ecology to create life-long value.At the same time experts say, 'one man and one' model is becoming the next A social model is bound to bring a "textbook" reference for the transformation of the Internet of Things of all kinds of enterprises.