Ministry of Industry and Information Technology China Institute of Information and Communications recently released "in November 2017 domestic mobile phone market analysis report" shows that smart phones shipped 34.345 million units in November, down 21.7%, it seems that the Chinese mobile phone brands seem to have suffered a winter collective period.
However, we found that the top four mobile phone brands in the first three quarters of 2017 from the IDC changed their market share. As shown in the figure, the top four mobile phone brands in China all achieved certain market share compared to Q4 last year , Especially since the domestic mobile phone brands have maintained a steady growth trend every quarter since 2017. In particular, OPPO has surpassed many domestic mobile phones in the third quarter to become the largest mobile phone brand in China, which shows that China The winter phone brand suffered a cold winter theory does not hold.
OPPO vice president Wu Qiang said in an interview that 'the current mobile phone market has undergone a fundamental change from a pyramid to a T-shaped form, the top five mobile phone manufacturers share more than 80% of the overall market, , The top five mobile phone manufacturers share more than 80% of the market as a whole, in which case any manufacturer want to eat its share of people are very difficult. 'So, OPPO, Huawei's share of these head brands Growth also reflects the decline of other small and medium brands in fact, winter period only applies to mobile phone manufacturers other than the head brand.
In these head brands, OPPO has quietly ranked first in the third quarter, it is not difficult to find that the continued growth of OPPO is more based on user needs for technological innovation.
Taking OPPO this year's explosion-proof product R11s, its main selling points are all based on user needs for technical innovation, because the user needs for the dark portrait portraits developed a new selection of dual-shot, because the user for the traditional Beauty tired and developed a new AI wisdom beauty, because the user experience of the game unlucky king, Qualcomm with depth optimization, etc. These technological innovations truly meet the needs of users, but also allow more users to recognize OPPO , Forming a benign trend of development.
Today, OPPO has set up six R & D centers in advanced areas such as the United States and Japan. We continue to focus on the core needs of users and continue to explore the integration and application of various cutting-edge technologies. In the future-oriented fields of 5G and AI Artificial Intelligence, OPPO Breakthroughs have also been made.
As early as the beginning of 2015, OPPO formally established a communication standard team and started to participate in 5G R & D work at the beginning of the 5G standard formulation. It has also cooperated with well-known domestic and foreign universities such as New York University, Beijing University of Posts and Telecommunications and other well-known universities to develop, including network, terminal, application OPPO has a deeper reserve. At the same time in the world-renowned standards organization 3GPP, OPPO submitted contributions in the forefront of the global terminal companies, with a certain degree of international influence. When 5G formally commercial, OPPO will be the first time Achieve 4G to 5G upgrade.
In terms of AI Artificial Intelligence, OPPO tried to introduce AI into mobile phone photography in 2016, realizing the first AI application in R9s and single camera background blur. The R11s released this year are even more integrated into AI Beauty Selfie, face unlock, face detection, etc. 7 AI applications.Also combined with Qualcomm, Stanford University's top laboratories SAIL, Shang Tang and other leaders jointly developed technology to advanced AI technology should be more to the product , To provide users with a more intelligent experience.
Relevant data show that as of December 10, 2017, the number of patent applications opened and authorized by OPPO in China was 15,945, of which, the number of invention patent applications was 11,894, the number of invention patents was 2,199, and utility model patents The number of patents for design was 303 and the number of invention patent applications was 86.5% of all patent applications, which did not include OPPO overseas patent data.
OPPO's stable growth has also shown to other brands a correct development route. Products want to sell well, the most important thing is to meet the needs of users, spend great efforts in technological innovation above, you respect the user, the user naturally respect you.
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