2017 is coming to an end. In the face of the smartphone market, which is already the Red Sea, this year, the major mobile phone manufacturers are trying their best to rely on their own products, marketing strategies, sales channels and so on. Of the mobile phone market won a place.
Jingdong released 2017 year-end inventory of mobile phones: the rise of domestic mobile phone consumers more sensible So in 2017, the domestic mobile phone market in the end is a situation? Today, has been the domestic 3C market brand 'barometer' of the Jingdong in the "People's Daily" released the "Jingdong 3C Wen Trip 2017 List" to give specific We sorted out the situation of the domestic 3C market in 2017.
Jingdong released 2017 year-end inventory of mobile phones: the rise of domestic mobile phone consumers more sensible Among them, the list which contains the "Jingdong 3C2017 mobile terminal", let us take a look below this year, the domestic mobile phone market, what are the specific changes.
2017 users love mobile phone brand
Jingdong released 2017 year-end inventory of mobile phones: the rise of domestic mobile phone consumers more sensible According to Jingdong data, 2017 top ten brands of mobile phone brands are as follows (in no particular order): Apple, Glory, Xiaomi, Huawei, OPPO, Meizu, Samsung, vivo, and Canada.
Xiaobian Comment: Not difficult to see from the Top10 list, the collective rise of domestic brands of mobile phones.
The list of the top ten, the list of international brands only Apple and Samsung mobile phones which, while in the international market, Samsung do anything they can, but in the country there has been a cliff-like plunge.According to market research firm KantarWorldpanel ComTech data show that as of, In October, Samsung's domestic market share has fallen below 3% and its overall share is only 2.2%, driven by domestic manufacturers such as Huawei, Xiaomi, vivo and OPPO. According to this trend, the domestic market share of Samsung mobile phones is expected to continue to shrink next year.
Jingdong released 2017 year-end inventory of mobile phones: the rise of domestic mobile phone consumers more sensible The fundamental reason for this is that domestic handsets have been developing rapidly in recent years in terms of design, hardware configuration and functionality, etc. Even the gap with the industry benchmark iPhone is not too big.
Phone model sales Top10
Jingdong released 2017 year-end inventory of mobile phones: the rise of domestic mobile phone consumers more sensible Jingdong inventory data show that in 2017 the general rankings of the Jingdong mobile phone sales model Top10: red rice Note4X, glory 8 youth version, glory play 6X, red rice 4A, iPhone 7Plus, red rice 4X, iPhone 7, glory 8, iPhone 6 And Glory 9.
Xiaobian Comment: Although the outside world has always been said that people love the 'Emperor Edition', the most 'good face' apparently reflects the fact that the list is not the case most consumers still 'rationalist', only the most appropriate selection, not the most expensive election .
As we all know, 'full screen design' is the most popular mobile phone design language this year.From millet MIX 2, to determine whether a new machine is one of the flagship standard is the full screen design.Benefit from the promotion of many mobile phone manufacturers, now comprehensive Screen design has been decentralized to low-end models.
However, from the top 10 models sold in the phone model, no model for a full screen design.Obviously, for manufacturers, the media advocated a full screen design, consumers seem particularly 'sensible'.
Jingdong released 2017 year-end inventory of mobile phones: the rise of domestic mobile phone consumers more sensible In Xiaobian view, even the most expensive iPhone 7Plus, its sales may be Apple's new iPhone8 series after the rapid growth.After all, in the more rational domestic consumers, the iPhone8 series does not deserve its high pricing. Of course, this one may also have new iPhone release time is too late.
In addition, the inventory also specifically inventory 2017 users prefer mobile phone shops, users choose cell phone standards, purchase character tags, etc. Specific inventory as follows:
Jingdong released 2017 year-end inventory of mobile phones: the rise of domestic mobile phone consumers more sensible It should be noted that the list released by Jingdong relied mainly on the data extracted from the BOE commodity platform, and Jingdong as the largest 3C e-commerce platform, the list of 'gold content' is full.
Jingdong released 2017 year-end inventory of mobile phones: the rise of domestic mobile phone consumers more sensible According to GfK's "Mobile Phone Market Industry Report for the First Half of 2017", JD.com possesses an online market share of 48% while its growth rate is 11 times that of other e-commerce platforms and twice as much as the offline market. Mall is still the first domestic 3C products industry, there is no hidden to become the domestic 3C market strength of the brand contrast and consumer trends insight.
