Towards the end of the year, the office-printing market in 2017 seems flat, but it is creating new trends, new changes and new innovations.
When it comes to the trend of office and document market, many enterprises have the following feelings: the demand for color and letterpress is getting stronger and stronger; emerging technologies such as cloud computing and big data are gradually leading the innovation of office and document industry; Programs have become even more important, with even customized needs; the competition in the office market has led many businesses to choose to profit.
With these trends in mind, office and printer manufacturers, including Hewlett-Packard, Canon, Epson, Fuji Xerox, Konica Minolta, Brother, Lenovo and others, have their own label strategies and ideas.
Throughout 2017, the office printing market can be described as "the birth of new technologies and the breaking of the old rules."
New technologies and new technologies such as the cloud involved
At the technical level, there are many changes in the office industry. For example, the technology used in printing presses or bulk printing equipment is used in complex machine equipment targeting enterprises. In addition, the in-depth development of emerging technologies such as cloud computing has led to related Solutions continue, in-depth development.
1, new technology.
Hewlett-Packard earlier officially announced the entry into the composite machine market, a move for the A4 laser market, leading Hewlett-Packard, has also been a new growth point. Release A3 laser MFPs, the acquisition of Samsung's print business, the issuance of page width compound machine and other coherent initiatives , So HP has become the focus of attention in 2017, Hewlett-Packard completed the acquisition of Samsung's printing business, while facing the Chinese market, released a heavyweight page width composite machine.
PageWide, a long time ago, was first used on industrial presses and was characterized by its fast speed and color. This family of multifunction machines was embarrassing to those who focused on laser multifunction machines, They embarrassed more than HP.
Later in April Epson Epson enterprise-class ink-jet array laminator, pay attention to 'array', this machine uses only used in commercial large format printers PrecisionCore (PrecisionCore refers to the high-performance thin-film piezoelectric aid Built as a feature of the printing technology), the same is the new technology used, its 100ppm speed, is a move to break the rules, while making laser digital composite machine manufacturers once again feel embarrassed.
2, 'cloud' and other technical intervention
With the development of cloud computing and big data technology, enterprises are faced with the turning point of digital transformation.As a part of the corporate office, how to keep up with the hardware and software of digital printing equipment and how to keep up with the rhythm of digital transformation has become a problem that many multi- With Konica Minolta, Fuji Xerox, Ricoh and other manufacturers as the representative office printing equipment into a digital transformation of the benchmark manufacturers.
solution
In April 2017, Ricoh announced the Ricoh SOP smart application platform based on Android system to realize the intelligent interaction application, which created the OA application system with intelligent interaction, mobile connection and open application. Specifically, SOP platform, Enables businesses to customize functional APP operations and solutions to connect with mobile devices, develop software based on business needs, and access through the SOP's open SDK.
Konica Minolta, a veteran of MFPs, has become more active in 2017 but concentrated in corporate digital solutions.According to a data survey, Konica Minolta launched a total of 3 large-scale Of the tour event, tour to bring users digital office mode, how to achieve efficient business, mobile commerce, business coordination and other intelligent solutions.Thus it can be seen, Konica Minolta will promote the focus on the solution In the face of digital transformation, Konica Minolta will look far away.
In January 2017, Fuji Xerox launched the Smart Work Gateway, which is said to integrate solutions for mobile printing, document management, mobile payments, Microsoft Cloud, etc. In addition, the machine has many features that the author Feel more drag is the feature of providing a comprehensive cloud platform solutions, digital workflow, and data management.Among them, the smart work platform for enterprises to provide public cloud, private cloud and hybrid cloud services solutions, and Microsoft cloud cooperation, Will provide enterprises with public cloud; the same time, this platform can also provide digital acquisition and data management, so that enterprises reduce the cost.
Who said the photos can not be video?
VR, AR is still very popular, this is not even used AR printing equipment. In December of this year, millet eco-chain's very own brand released a pocket photo printer extremely India, this printer with AR technology, with This technology and extreme print APP, allowing users to AR related video photos, put it plainly, photos can also be added to the link, so that photos of the static things, more three-dimensional reality, rich, so that each photo has a story.
Coincidentally, in November, Canon brought an interesting APP - Message in Print, which can be understood as a unique message for each photo in English. True, this app allows you to embed a photo into a photo Is text, animation or video, links.) Popular saying is that each photo is equivalent to a two-dimensional code with information, you just sweep away, you will see more information.
Rules to break: break the legislation
It is true that this game is most suitable for this year's office industry.Undoubtedly, the game of office and printing industry not only exists in the manufacturers, but also exists in the manufacturers and users, The third party to break into the original rules, between manufacturers and users, manufacturers made a compromise, Rangli users.
Industry, the most obvious case is Hewlett-Packard, brother, told me to repair it, Lexmark.
Hewlett-Packard, the brothers have done a compromise on supplies, first, HP supplies the use of separate toner cartridge configuration, toner separation has the advantage of fully releasing the life of the cartridge, the toner cartridge as an independent individual can be replaced alone. Many people said the toner Separate configuration will not let HP loss, because office printing equipment, the cycle is very long, most companies rely on consumables support.In fact, worry entirely superfluous, when the integration of the drum, there are many people using compatible Consumables, the use of drum powder separation supplies, might even draw more customers,
Similarly, there are brothers breaking the rules.Brief friends know that separation is the brother laser laser machine has been the way, but this brother to do more, using the 'powder supply on demand' plan, the cost , Demand, quantity and other factors have been further integration, and thus compatible with the consumables manufacturers feel embarrassed at the same time, the new rules also arise.
The same broken legislation is not only reflected in the cost, but also reflected in the business model above, such as Shenzhen's 'Let me repair it.' Its products casually printed products, the combination of the original printer, third-party supplies, post-repair and other elements, For business users to provide cheap rental services. In the model, 'Let me repair it' Subvert the traditional business model, redefinition of the office equipment or rental of good printing If successful, then this model will be very not More practice.
Rules break is also reflected in the 'customization', many manufacturers are taking the road to customization, such as hardware train ticket ticket machine built-in print components, such as industry-specific solutions to tailor-made solutions, courier single management system. In terms of 'customization', Lexmark China has made a lot of efforts this year, and at the time of its contact, it fully felt that its solution was customized. The determination of high-end customization of hardware and software, believing that 'others can not do it or not and do not want to do it' Things, Lexmark can rely on rapid response ability to do it well.
Write in the end
Under the guidance of new technologies and new trends, each OA vendor has different choices, such as Canon's B2B strategy. For example, Epson will also focus on the 2B field. For example, Kemei focuses on digital transformation solutions, etc. Are based on changes in the times to make strategies.But overall, the trend of the development of the office industry in 2017 is still the demand for color printing growth, more and more office vendors choose to let customers.What will happen in 2018, let us wait and see!
