The report said global mobile phone profit rose 13% in the third quarter driven by the strong performance of Samsung Electronics and China's handset brands.Counterpoint Deputy Director Tarun Pathak said the cumulative profit of Chinese handset brands was A quarter of more than 1.5 billion US dollars.Usually, all the profits of the smart phone industry are occupied by the two brands of Apple and Samsung, but the Chinese brands are eroded the profits of these two brands.
Apple's third-quarter profit share in the smartphone industry was 60%, down 26 percentage points from 86% a year earlier.Counterpoint believes that the decline in Apple's share of profits mainly stems from the older models accounted for an increase in sales of iPhone models .
Third quarter mobile phone brand profit share
Apple's third-quarter profit per iPhone was $ 151, which is five times the profit of each Samsung mobile phone, which is about 14 times the average profit of each handset in China. Counterpoint Research Director Neil Shah (Neil Shah) Said channel exams for key Apple markets showed higher demand for the 256GB version of iPhone X, which helped to lift Apple profits to a higher level.
Samsung, a company that eaten into the profit from its handsets, introduced a more powerful smartphone lineup this year than ever before in 2009. Galaxy Note8 helped Samsung get a 26% share of smartphone profits in the third quarter of a year earlier, after recalling the Galaxy Note7 After Samsung failed to get any profit in the third quarter of this year, Samsung mobile phone profit of 31 US dollars each.
Huawei's mobile phone brands Huawei, OPPO and vivo accounted for 12% of the total profit in the third quarter, of which, Huawei's third-quarter profit margin of smartphones was 4.9%, up from 3.3% in the same period of last year; OPPO was 4.0% Compared with 4.2% in the same period of last year; vivo was 3.1%, down from 3.7% in the same period of last year; Xiaomi's comeback in the third quarter and profit from mobile phones increased by 41% over the same period of last year, but still lagged the market leader.
According to each mobile phone profit calculation, Huawei, OPPO and vivo are very close, respectively, 15 US dollars, 14 US dollars, 13 US dollars. Compared with other Chinese brands, millet each phone profits lower, only 2 US dollars, very modest.
Apple shares fell 0.4% in early trading Wednesday, but this year has risen 47%. The Dow Jones industrial average rose 27% this year.