As for the current status of the industry, Huawei and Glory have successively released AI handsets with built-in hardware processing units for neural networks. This gives us a chance to see how artificial intelligence can contribute to the handset industry. How can we use AI's core-end-cloud Collaborative energy release enough to rewrite the pattern of the mobile phone industry.
'Mate10 burst AI drive' core - end - cloud 'synergy'
Since the sale of Mate10 has been in the hot state, while behind the hot, it is the core bright spot - the unicorn 970 the world's first artificial smart phone chip blessing by carrying unicorn 970, Mate10 not only in the camera and other functions More intelligent, but also has the ability to perform massive image recognition and other deep learning.
Take Mate 10 camera as an example, you can quickly identify 13 kinds of objects and scenes, and real-time automatic tuning and parameter settings, which is end-side AI chip to bring a strong computing power, and data training and optimization of the model, is through As a result, Huawei implemented the "core-end-cloud" trinity stereoscopic AI layout. As Yu Chengdong said, "end-side intelligence can complement each other's strengths with cloud-side intelligence," Will also become 'the basic ability of artificial intelligence era'.
It is also with the blessing of this artificial intelligence chip and the cooperation of "core-end-cloud" that Mate10, as the first smart phone equipped with AI mobile phone chip, helps Huawei to upgrade itself from smart phone to smart upgrade. And smart phones only one word difference, but there are essentially different inside.Microphone is only voice calls and Internet access tools, and smart phones are able to carry out in-depth learning, with end-side artificial intelligence and core-end-cloud collaboration all Ability.This kind of imaginary space is actually very big, with AI as the core characteristic behind the Mate10 burst, not only shows the user's recognition of this phone, but also reflects the ability of AI to enable the smart phone industry.
In the Mate10, now glory V10 has also been released, thus, Huawei can say that with unicorn 970 to build a pioneering AI mobile matrix, at a later time, it is foreseeable that Huawei, the glory of the future new metropolis carrying unicorn 970 , Which not only enables Huawei to seize the first-mover advantage of the smart phone enabled by the artificial intelligence chip, but also deeply digs through the matrix and the fleet the mobile phone revolution in the era of artificial intelligence.
'Kirin leading rather than catch up 970'
A noteworthy fact is that the Kirin 970 chipset is not just catching up, but really ahead of the industry not only because it is the world's first chip with a built-in stand-alone NPU (Neural Network Unit) but also has reached the world's leading level AI computing platform.
This lead is especially evident in performance, as the Kirin 970's innovatively designed HiAI architecture, for the first time, incorporates NPU-specific hardware processing units for leading AI computing power.Although Apple also uses a dedicated neural engine, Is not a dedicated NPU.In contrast, Huawei is the first time in the mobile device level to neural network model hardware computing acceleration into the chip.This is the first time in the industry appeared in the mobile phone chip dedicated to artificial intelligence calculations Processing unit. Among them, HiAI architecture as a mobile computing platform, through more efficient and flexible heterogeneous computing to maximize the performance of CPU / GPU / ISP / DSP / NPU, its acceleration performance and energy efficiency significantly better than the CPU and GPU. , As a customized module for deep learning, unicorn 970 can identify 2005 pictures per minute, and if the CPU identification, then only recognize 95 per minute, the former than the latter 20 times.
From the recent "China Mobile 2017 Terminal Quality Report" released by China Mobile, you can see a more comprehensive evaluation.In this report, Huawei handsets performed well in multi-dimensions such as overall performance, chipset, and photo taking Get the first of two.Among them, Mate 10 Pro occupy "mobile phone comprehensive evaluation list" more than 3,000 yuan price section ranked first position.Kylin 970 is even more full three won the chip communication performance evaluation, AR performance evaluation , AI performance evaluation of the three first, beyond the Apple A11, Snapdragon 835, MediaTek X30, Spreadtrum SC9853 and other platforms, called the evaluation of the 'strongest mobile phone chip' can be seen from the report, unicorn 970 In the performance of AI and energy efficiency in two dimensions, all beyond Apple A11.
It is not difficult to see that the unicorn 970's AI performance is beyond the industry, and as the touch of the world's top level of mobile chips, unveiled the Kirin 970, and Mate10, glory V10 and other mobile phones equipped with this chip market, bring A change is that, such as Master Lu this evaluation software is also updated simultaneously, improve the new evaluation methods.Because, AI times, evaluation criteria have been different from before, the past evaluation criteria can not completely cover the contents of the AI mobile phone chip.Therefore, Unicorn 970 is not only the revolution in the mobile phone industry, but also drive the evaluation criteria 涣 new.
Master Lu recently released a 'can detect cell phone IQ' AI performance evaluation project designed to test the performance of mobile phone AI chip. According to the evaluation of Master Data Center. As the result of the evaluation, Huawei Mate 10 to 233 High score topped the list, iPhone X and iPhone8 followed, scored 180, 178 respectively.
Judging from the above evaluation results of the two agencies of China Mobile and Master Lu, Kirin 970 as the world's first artificial intelligence chip, its performance can be described as deserved reputation.With major evaluation software has developed a new evaluation standard for AI mobile phone chip performance And path, I believe for the more details of Kirin 970 AI mobile phone chip performance evaluation can be compared one by one, then we will be able to know more details on the AI mobile phone chip truth, think or quite looking forward to.
'Ten years of grinding sword profound knowledge to build a differentiated moat'
By releasing the world's first chip, Huawei's chip strength in the show to the outside world at the same time, in fact, let it become the industry should not be underestimated big black horse.As all the supply of unicorn chips its own products, equivalent to Huawei set up an AI phone Chips + Smartphone Differentiation Eco moat.
As we all know, the chip R & D threshold is high, not any one vendor has the ability to do the chip level of R & D. And the reason why Huawei can do and introduced the first AI mobile phone chips, the reason, and Huawei grinding a decade Swords thick knowledge of a great relationship.In this year's Wuzhen World Internet Conference, Yu Chengdong shared with participants a set of figures: 'In 2016, the company achieved 521.574 billion yuan of sales revenue, of which 14.6% into research and development .This huge investment Huawei has not only enhanced its competitiveness, but also promoted industrial development and technological progress in the past decade, Huawei has invested R & D in a total of more than 310 billion yuan in the future, it will invest 100-200 billion each year, R & D personnel will More than 80,000 people. "At present, Huawei has 12 regional divisions, 23 R & D centers and 45 training centers, with an overseas localization rate of over 71%. In addition, Huawei has special research institutes all over the world , Including the world's leading technologies such as cloud-specific, communication-specific, 5G-specific, and material-specific projects, with the aim of attracting highly sophisticated personnel throughout the world.
It can be said that it is this high investment in technology research and development, the absorption of highly skilled personnel and resources integration, so that Huawei is not only extraordinary technical research and development capabilities, and its forward-looking technology research and development is also difficult to match your friends .Although the current Snapdragon Snapdragon 845 also played the name of the AI chip, but the chip does not mean that the application release landing.China Unicorn 970 not only chip ability to excel, but also through the release of two Mate10, V10 AI phones , Has achieved in the photo, image recognition and other specific applications on the ground.
All in all, Kirin 970 in the performance of the lead, and Huawei's technical strength and forward-looking layout are not unrelated to .For friends, half past one will be difficult to catch up .After all, the chip-level research and development capabilities can not be achieved overnight , Requires a gradual process.And by Mate10, glory V10's big sell, unicorn 970 chip widely recognized, release strong performance at the same time, Huawei's AI space in the imagination has also been further opened.