Sina Technology News December 28 morning news, glory President Zhao Ming today through the internal e-mail address New Year's speech, summarizes the glory of 2017 results, and announced the 2018 strategy: the development of dual-engine overseas development model to the United States, Europe, Russia, Africa, Turkey, India, Indonesia and other key areas. Relying on the Internet light asset model, the global mobile phone market has become the brand of "three years ago five". In 2020, the sales in overseas markets will reach 50%.
For 2017, Zhao Ming concluded that the mobile phone industry is in the doldrums, the surface may seem placid, but contains a real change.'We see some brands struggling to survive, some brands bottoming out, and some brands Ups and downs, staged a breathtaking scene, but for glory, 2017 is calm and speed, continuous improvement, to seal the victory of the year. "He cited Sino Nov. Nov. China Internet mobile phone market data, the data show: Glory With 49.68 million cumulative sales and total sales of 71.6 billion yuan, the top brand in China's Internet mobile phone.
For the future of 2018, Zhao Ming said to start a second venture, more violently embrace the world, to build dual-engine development within the overseas model.
He cited the glory of the global layout in 2017, a breakthrough in the core market, such as in Russia and Finland, the glory of the first three months of market share in January-October; and amazon 'Black Friday' event, glory in France , Germany, the United States market, have achieved more than 100% growth.
Zhao Ming said that the current industry in the development of overseas markets, there are two main modes: First, by low-cost low-quality impact overseas, occupying the market, most are at the expense of the brand, sacrificing reputation or even sacrificing the future Way impulse; Second, some of the international mature giant, with a step by step approach to the long-term layout. 'And these two models are not suitable for glory.' Zhao Ming said glory will focus on the brand Heights, covering the populous nation to the United States, Europe, Russia, Africa, Turkey, India, Indonesia and other key areas. Relying on the internet asset-light mode, the mobile phone market in the world has become the brand of "three years ago five". In 2020, the sales in overseas markets will reach 50%.
At the same time Zhao Ming also reminded, to be vigilant in the big opportunities and incentives under the loss of themselves, so the action take shape. The pursuit of growth, but more the pursuit of healthy growth in the global market, hard work, we must uphold the strategic self-confidence, but also to fully comply with the local Laws and regulations, respect the local culture.
It is noteworthy that previously Renfei has formally issued a "glory brand mobile phone commission commission program," document, Zhao Ming that this helps glory sounded the assembly of the global campaign which states: glory brand mobile phone sales by the number of commission, different files Bit, different types of mobile phone single commission the same; first-tier organizations in accordance with the number of sales direct access to bonuses; as long as the internal and external compliance within the borders to achieve the goal of grab the more food, more points bonus, 13 are possible Get 23 bonus, and Huawei 23 bonus up to about one million yuan. (Zhang Jun)
The following is Zhao Ming's internal e-mail full text:
To meet 2018, the world war, keep the North Slope, the glory of the flag to plug the world!
Honorable brothers and sisters,
2017 is coming and thank you all for your creativity and pioneering work this year. We not only successfully completed the annual target but also achieved a series of remarkable achievements. Here, I would like to thank every honored user, every A brother and sister, each partner, expressed his deep gratitude!
All greatness stems from a brave start.Return to the past four years, glory has never hesitated despite numerous challenges and fierce competition.We have a humble heart, but never set ourselves apart; we respect the rules , But never dungeon, so we have been brutal, glory all the way crowned.
Throughout 2017, the mobile phone industry is in the doldrums, the surface of the seemingly placid, but in fact contains a change.We see that some brands are struggling to survive, some brands bottoming out, there are some brand ups and downs, staged a breathtaking scene However, for glory, 2017 is a year of calm, speeding up and keeping up and winning the victory.According to Sino data, from January to November, glory of mobile phone sales share in China's Internet phone ranked first, the sales are more Far ahead; November China's overall market sales data, glory ranked first in the Android camp; and in the much-watched Double 11 Campaign, glory to sales of 4.02 billion yuan will be the industry's first pocket income.
2017 is the year when glory has been released for most of the new product in history and also a year in which our technology has accumulated profoundly. Every time, we are exploring the industry. With V9, we redefine the performance of our flagship aircraft Level; beautiful sound glory 9, is to allow consumers to fully pursue the pursuit of beauty release; Full-screen strength of the fun 7X, so thousand machine has the experience of the flagship machine. November 28, the chip, system, camera , Screen, audio, battery life and other areas of deep accumulation, brought together into a landmark AI phone: glory V10. AI mobile phone is the glory of the next 'broken wind' point, but also the entire mobile phone industry 'break' Landmark.
2017 This year, a glorious global journey, we have done our best with strategic focus, made breakthroughs in the core markets and built our capabilities for the future step by step. In the Russian and Finnish markets, Glory won the first-to-October market Share of the top three good results; and in amazon 'Black Friday' activities, glory in France, Germany, the United States market, achieved more than 100% breakthrough growth.
We have to face the usual achievements, but to face the reputation of devout heart in 2017, the glory of the product average praise rate of 98%, some products even reached 100%, it is not just a figure, each one Behind the good reviews are standing young people who are full of expectations and affirmation of glory and we value these honors very much because it embodies all the glorious efforts and the love that the users have given us.We must thank the group and consumers BG Leaders and colleagues fully support the glory and development of every key node, as well as the full support of laboratories, Haisi, R & D, supply chain and other departments in 2012. The glory of progress is the embodiment of the competitiveness of the entire Huawei system.
Thank you, love glory.
This is actually a well-achieved and unexpected result for the development of glory in 2017. Rational reason, the strategic direction of glory has been very firm, we will never spend resources on non-strategic goals, and never envy And follow-up to any so-called outlet on the strategic plan.
From the glory of the beginning of growth in 2014 'have friends have the future', 2015 'stupid bird waits for the wind', 2016 'no fear of wind stop', and then to 2017 'sights should look at the amount of' , Glory shows insight and predictability, each step is a good grasp of the pulse of the development of the mobile phone industry, while in the flood of the market being held hostage, has done its utmost in the glory, has maintained a rare sober and rational. Adhere to create user value as the core technology to create young people tide mission as a mission, adhere to the quality, innovation and service control points of the strategy, adhere to the Internet light asset, online and offline integration, partner business model.
In a sense, the strategic self-confidence and skilled handling ability is the greatest glory of success, which is our most valuable asset to the future.It is precisely because of this, glory was able to consolidate the status of Internet phone number one brand, glory AI technology Will lead the industry for six months, glory products will be reaping such a good performance and reputation, glory brand will win millions of consumers love and support.
2017, we have a full understanding of the world 2018, we want to embrace the world more violently.
Looking to the future, the glory strategy is very clear, that is, to build a dual-engine overseas development model.In the just past honor fourth anniversary celebration, we announced a global strategy: glory will focus on the brand Heights, covering the populous nation to the United States, Europe, Russia, Africa, Turkey, India, Indonesia and other key areas. Relying on the unique Internet asset-light mode, the global mobile phone market has become the brand of "three years ago five". In 2020, the sales in overseas markets will reach 50 %!
In 2018, we bravely set out to face the magnificent global market.
This is by no means a calm course. Globally, we not only face the challenge of cross-cultural communication not only in markets with different competitions but also in different patterns, and in three years we can accomplish others 10 years or more Strategic layout, at the same time, the brothers in the domestic market is also facing higher and higher concentration of the entire industry, the industry market decline, more intense competition in the situation waiting for us in front, not only filled with flowers a big opportunity, It is also a stressful big challenge.
The glory of globalization, it is glory of the second venture.
How difficult it is to start a business? Our real challenge lies in how to open up a unique and honorable path of development in overseas markets and win an attitude of growth, value, brand and reputation.
At present, there are two main modes of development of the industry in overseas markets: one is to impact overseas by low-cost and low-quality products and dominate the market, most of which are based on imposing sacrifices on brands and sacrificing reputation even at the expense of the future; second, some International mature giant, at every step of the way the long-term layout of these two models are not suitable for glory.It is different from other brands, glory overseas, dare to asset-light Internet model, innovation, quality, service as a strategic control point, To be the most popular tech tide for young people in the world, we must join hands with partners all over the world to get through the offline channels and establish a solid ecological environment for win-win cooperation.
This is a road that no one has ever been through, but the glory needs to be tripped out. The most urgent thing now is to have a group of capable and courageous talented people who want to go where they are needed most.
Hereby, I'd like to express my special thanks to the Group and Consumer BG for their tremendous support for GLOBAL GLOBAL STRATEGY, which not only clarifies the global dual-brand strategy but also gives glory to its development. GLOBAL business is operated directly by Glory Business Unit, with more human resources and incentives With unprecedented strength to support glory. Not long ago, Ren has officially signed the "glory brand mobile phone single commission bonus program" document to help us sounded the assembly of the world's campaign number. This is the charge, inspiring thousands of troops immediately battlefield , Majestic, angry, across the Pacific Ocean.
The industry is even more exciting than our own for the "Honor-branded mobile phone single commissioned bonus program." As a glorious person, we should have a deeper and more correct interpretation that can promote the evolution of the capabilities of the glory system through the change of the incentive mechanism , Give birth to more young talent to come to the fore, over and over again under the hero of smoke, 600 million Divine do Yao and Shun.
The market is never planned out, but hit out. Glory for the face of the world, tens of thousands of real consumers face the world, can not afford to lose ground. Only those who really charge in the global market, set a hell of a hero, only For example, if one or two brothers join hands to fight for a country and achieve actual performance, it is possible for a 13-member employee to obtain a bonus of level 23. There is no market for seniority, and everything depends on performance , By healthy business development to speak.
2018 is an important node full of historical mission and milestone. We need to build a brand globally and create a win-win situation in the world with unprecedented pressure. We should keep in mind our mission and responsibility. The more we are passionate, the more we need to calm down Everyone who glorifies the team needs an ambition, along with a sense of balance and restraint and no impetuosity, and we must guard against the loss of ourselves under the great opportunities and incentives so that we can pursue the growth , But more pursuit of healthy growth in the global market, we must uphold the strategic self-confidence, but also to fully comply with local laws and regulations, respect for local culture, we have to occupy the commanding height, but also hold the bottom line.
In the past four years, we have lived up to expectations. In the next three years, we will even have to fulfill our mission. In 2018, every honored person must have persistent belief that he will not neglect the future and fear the future.
Change the world, not be changed by the world, glory and mission, belong to you and me each and every one, the new year, please small partners and I charge strikes, the banner of glory inserted in every corner of the world!
We cheer each other, fight together!
Zhao Ming
Glory president
2017.12.28