India has become the world's second-largest smartphone market, however, Apple has been running India's mobile phone market in a state of the past, can be described as the overnight rain, and forced Apple to adjust the management of the Indian market high level of personnel, but Apple to really solve the plight of the Indian market, I am afraid that the need for more drastic strategic adjustment, to break through India has previously raised more than 10 import tariffs on electronic goods, among them, mobile-phone tax rates from the original 10% to 15%, forcing foreign mobile phone operators to accelerate the boost in India's manufacturing power, the policy for 88% mobile phones imported from overseas to India's Apple hit very big, this may be Apple's recent appointment Michel Coulomb is one of the reasons for South Asia's head. Apple's strategy and India's Market attribute in the opposite directions Apple has been facing a variety of twists and turns in its mobile-phone market in India, which has long established a stable relationship with Indian retailers in cities and villages, compared with Samsung Electronics, which has been operating in India for more than 20 years. and millet to take the three-tier retail system, including the millet home, and join hands in 12 large chain electronic retail stores, and the establishment of cooperative relations with small shops, so that millet less than 1 years in India's mobile phone market share from the original 10% to more than 23%. Apple is still selling in the Indian handset market only by electricity dealers and third-party retail outlets, although Apple is aggressively pushing India's manufacturing in order to keep prices low to cater to the lower-income Indian consumers, and the company has produced an iphone se in India, but the iphone se has struggled to impress Indian consumers, Lead to the low capacity utilization of the production line in India. Apple thinks the Indian government is happy to see it set up a local factory, therefore, it is hoped that the Indian government will give preferential treatment, the project relaxed 30% rate of control requirements, speed up its special store settings, and the need for the Apple mobile phone imports of 0 components and machinery and equipment, to give 15 years of duty-free concessions, so that the Apple supply chain can enter India, The proposals, however, run counter to the Indian Commodity Service Tax (GST) and related preferential policies, leaving the Indian government reluctant to pay. Apple's iphone, which accounts for only 3% of India's local market, is a big problem, and Apple faces a structural disadvantage in India because smartphones require soft, hardware-and-complementary ecosystems that are more likely to become bigger in the face of network effects. Apple's relative disadvantage is that it helps the Android phone camp to exploit the Indian market, as the Android camp is priced in from the entry to the flagship blocks. The Indian market needs not the best technology. However, Apple's bigger problem stems from strategic decisions, and India's consumer market attaches great importance to value propositions, and while Apple agrees, and insists that the iphone is not a luxury and that the iphone is worth the money, Apple's value is still not what most Indians can afford . In contrast, the Android parity model is new, and Google attaches great importance to India's exclusive problems, the current Indian consumers need not the most advanced commercial technology, but at a reasonable price to solve the existing problems of technology. Google's next billion team launched the payment software Google Tez in September, rather than the existing Android Pay short-based the Indian market, because Google Tez is based on frugal innovation for emerging markets such as India, Supports UPI, Android and iOS systems, a variety of Indic languages, and the ability to transfer to and from each other. Considering India's relatively backward phone specifications, limited internet speed, Google Tez's Android version installed capacity of 8MB, and iOS version capacity of up to 50MB, fully reflect the Android and iOS different design ideas, and affect consumer preferences. More recently, Google X laboratories have been Andhra Pradesh to try and push laser technology, hoping to break the bottleneck of limited laying speed and cost cheap India's fixed or mobile base, bringing cheaper networks to Indian consumers. Facebook has also had free basics, a similar idea, which was later shouted off by India for violating network neutrality; Microsoft has also been trying to solve India's problems, and combined Aadhaar to launch Skype Lite; As for Amazon's foray into the Indian market, it has tailored a variety of strategies, including the Udaan plan, for the Indian market. In addition to haggling with the Indian government and hoping to expand the city's footprint, Apple has never set up research and development centers in India or conducted innovative research to solve problems in India and other emerging markets. Although the iphone market is low, probably due to the network effect and limited Indian consumer income, Apple's value proposition for its products is difficult for the Indian market, and Apple must be more active in tackling India-specific problems, not just the Indian government's relaxation of regulations.
