 On the afternoon of December 19, Chairman Wang Jianlin attended the 'Smart Retail Development Strategy and Partner Signing Conference' convened by Suning Group in Nanjing and gave a keynote speech entitled 'The New Business Law of Entrepreneurship.' Wang Jianlin pointed out that online retail Impact on the real business is great, but minimal impact on Wanda Plaza Wanda Plaza will accelerate the future development is expected by 2028, China will build 1,000 Wanda Plaza, covering more than 90% of China's cities, about 500 million people will become Wanda Plaza regulars. In recent years, the emergence of a single commercial entity in the business of the extinction, a large number of commercial complex emerged, the rise of online shopping three major trends, many people are beginning to question the value of real business and even real commercial properties.To this, Wang Jianlin with the data gives the answer: Wanda Plaza opened in the past five years, passenger flow, income, rental of the three core data growth rate of more than 6% in the chain; 2016, 2017 two years, Wanda Plaza opened an annual average of 50, more than doubled.Wanda Many years of development experience, Wang Jianlin put forward a new business entity in the smart retail era: First, to locate social centers Wanda Plaza has always clearly defined social centers as one of its main objectives. It has also increased its market share and customer traffic through the coverage of different levels of regional markets at different levels of Wanda Plaza. Positioning, no doubt also increased the viscosity of Wanda Plaza customers. Second, highlight the experience of consumption .10 years ago, Wang Jianlin had put forward the 'business center is to eat out' argument, and now added a - 'business center is to play out.' Wang Jianlin that can not be simple commercial and retail Equal sign, retail only accounting for one-third of the business, online shopping is difficult to completely replace the consumption experience.Therefore, to create a comfortable consumer experience is one of the core business entity online shopping challenge impact. Pop 'anti-shopping center' is the product of learning from the development model of commercial complex in China. Third, to increase cultural content Wanda Group hopes to introduce more high-quality cultural contents to Wanda Plaza, such as small theme parks and theme blocks, and is currently testing the introduction of non-cultural products stores. In the future, Wanda Group may also introduce small-scale museums and cultural centers, Etc. Wang Jianlin pointed out that the development goal and direction of Wanda Plaza is that in the future format, the proportion of the content of culture and entertainment will be raised to about 50%. Fourth, the integration of online and offline Wang Jianlin pointed out that the development of online and offline integration is not just an APP, Wanda Group's online development is mainly to solve the scientific and intelligent management of Wanda Plaza, this product is called Huiyun system, 2018 will be fully upgraded to 3.0 version of the future direction of Wanda Plaza is the artificial intelligence applications, such as the development of worry-free payment, you can solve the elderly mobile payment difficulties and other issues. Wang Jianlin also said that the cooperation between Wanda and Suning will be deep-seated and multi-faceted.In addition to the basic cooperation of stores, Wanda will also tailor other complementary food and drink products according to the requirements of the development of formats. In addition, both parties There will be more cooperation in more fields. 'We are willing to serve as Suning's most loyal and friendly partner in the implementation of smart retail strategy.' Wang Jianlin said. 'Editor / Zou Lin' The following is the full text of the speech The new business law of the entity Today heard a report on the wisdom of retail sales in the Near East.China Internet and retailing relatively well with the four companies, now has three new terms, Ali proposed a new retail, Mr. Nadong put forward the wisdom of retail, Jingdong introduced unbounded retail, I Just waiting for Ma Huateng what retail, and I see what else to say, but I want to say is, no matter what the word, the ultimate essence or retail. Near East today told me to make a small keynote speech for a limited period of time, and I will talk about my own experience as a new tactic for substantive commerce. As the East has just mentioned, the Internet has entered China for more than two decades, especially in the age of online shopping After the impact on the business entity is still quite large, under the impact of this, many physical stores survive more difficult, and even some closed down phenomenon.Even the real business there is no future? Entity commercial property there is no investment value? A lot of Of course, with the recent two years of network enterprises, online giants have expanded to the next line, it seems that they saw the spring of the real business value.Wanda as a representative of China's real business, these years by the impact of e-commerce It is small and can even be said to have minimal impact. Let me give an example. The three core indicators of Wanda Plaza opened in the recent five years are passenger flow, income and rent. The first two are customers, and the last one is our own. These three core indicators keep an annual growth rate over the past five years In more than 6%, not a simple increase in revenue, the customer unit price increased. And from an investment point of view, these two years is precisely Wanda Plaza growth period, up to 2016, we open up to 25 Wanda Plaza, 2016 and This year for two consecutive years this year, Wanda opened more than 50 Wanda Plaza, the growth rate over the past two years was 100%. And we have a more ambitious plan that starting next year, and strive to use about 10 years, that is, to 2028 Year, the development of Wanda Plaza to about 1000. 1000 store what is the concept? Take this year's data, the shop opened a year-old square average traffic 20 million, with the third-tier, fourth-tier cities and even five-lane Sinking may be a slight decline in the flow of each shop, after all, not so many small cities, even if 1300 to 15 million or so, it also means that when opened to about 1000 stores, every year is Wanda Plaza passenger flow at 130-15 0 billion.One person assumes that 30 times per year, this frequency is not too low, it means that there are about 500000000 or so repeat consumption of customers.At that time I estimate that China's urban living population may exceed 1 billion, The actual spending power of people is 6-700000000, because there are very small children, as well as a very old age, etc. 1000 stores We estimate that covering more than 90% of China's cities, including the spending power of the urban population Two-thirds are our repeat customers. Below, I combine the development of nearly 20 years Wanda Plaza practice, simply talk about the real business in the online shopping era, or smart retail era, how to play .I say four points: First, locate social centers Wanda Plaza from the day it was born did not position itself as a shopping mall, we used to say that the commercial center, the last 7-8 years, we repeatedly stressed that we are the center of life, with the more popular words, is a social life Center. Now the city business, I have three trends to judge. First, a single business center disappeared. Why? City expansion. In the past we say a city is basically a center, a big Beijing is the Wangfujing, a large Shanghai is Nanjing Road , Now a single commercial center has disappeared.Second, a large number of commercial complex appeared, a large number of one-stop business, a single small stores affected by the network.This point I give the network to say something fair, no network impact is also a physical store Affected. Third, the rise of online shopping. After these major trends in business, in order to avoid the impact, we give ourselves an accurate position, can not be the retail as the main orientation, should be life, social as their own positioning.Wanda Plaza also has three levels, regardless of the city level, At the regional level, or community level, our positioning is the social center, which is the first definition. Second, highlight the experience of consumption The impact of the network is the commercial part of the retail that 'bag consumption'. Consumption is two kinds, one is the bag consumption, really mention a bag away, is the physical consumption. Another is to experience consumption, you Spent money, with the perception, such as eating a meal, fitness, swimming, singing songs, watching movies and so on. Internet spending on the bag, that is, the retail part of the impact of consumption is relatively large, but it will never be able to replace the experience-based consumption that can only be realized by the physical scene. I published a speech in Hangzhou more than 10 years ago, how did the business center work? I used the word - the business center was eaten. Ten years ago, when people were doing commercial centers, there were two or three restaurants, Their plan is to provide temporary food and beverage outlets for shoppers. I am not right. Let's make the center of the city so that people who eat there can come and buy things. Today, I add a word, in addition to eating out of the business center, or play out, a lot of amusement content, experience content. Wanda Plaza places emphasis on experiential spending, we have a planning and design institutes mandatory conditions, in principle, new stores and Adjusted old fashioned consumer demand accounted for the proportion of not less than 60% of the format, or approval not pass.We also have a goal for three or four years to make the experience of spending patterns reached 70% .Experience the proportion of consumer spending, It is less affected by the impact, but also more valuable because of experiencing more consumption, increasing the viscosity and irreplaceability of the business center. Now Europe and the United States also have a saying called 'anti-shopping center'. In fact, from the perspective of the development of China's commercial complex, China's commerce is totally different from that of Europe and the United States. Because it can not be demolished, the European and American commercial complexes are In the suburbs, up to two or three floors, outdoor parking this model.China made higher, more eat and drink together.Europe America and the United States now more to learn from the Chinese business complex, they 'anti-shopping center' is also the meaning, Is to increase the proportion of experience format. So I also talk to you about this, that is, in business practices, you can not mix consumption and retail or commercial and retail, we do not think that retail is all of our business, or most of the business in China, the entire social spending Of the total, retail accounts for about one-third, and two-thirds, and many are experiential consumers that retail or have no alternative to doing so via the Internet. Third, increase cultural content Wanda is experimenting with the introduction of small theme parks or themed neighborhoods in commercial centers, and we are experimenting with the introduction of non-cultural, non-cultural handicraft articles, utensils, making, and apparel in commercial centers. We are in the planning of these, we have a project in Nanjing Xianlin, will open next year, about 200,000 square meters, which is Wanda Plaza is the upgrading of products inside the cultural and entertainment content may be close to 50%, the proportion of retail further It is our main development goal and direction in the future, so in business, besides adding experiences and consuming contents, we also introduce culture, even small-scale museums, cultural centers and thematic blocks, all of which are future commercial Center of the trend. Fourth, online and offline integration Near East has been experimenting with smart retail for years, and Wanda has also done more than two years of exploration in this area, as well as many experiences. Some people, including individual media, do not quite understand what is online and offline integration. That is online and offline integration there is an APP, which is what the wrong combination. APP is of course important, but we emphasize more The first is that the integration of online and offline Wanda Plaza to solve how the wisdom of scientific management issues. For example, in the past to do a business center at least several control room, what fire, HVAC, these things can not occupy the area on the ground is precious, have run down to the ground in the fire management how to do preventive measures? How to detect the temperature very early? Wanda scientific information management, cost savings to do. Provide us with science and technology, information, online and offline integration system called Huiyun system, 2018, Huiyun system will be fully upgraded to 3.0 version. For example, Wanda Plaza investment, we buy land, construction, investment, the average return is the industry average of 2 times. What is the reason? Just buy cheap? No. This is a means of science and technology savings For example, our current labor costs are 50% of the industry level, and our energy consumption is at least 30% less than the national average, along with our fire safety system, which has avoided a large number of fire alarms since the system was developed. As an example, we now have a kitchen fire alarm system, is our kitchen, the stove is lit, if people go, how to do? The system installed can be perceived, after cooking kitchen fire, if Unattended, to set the time of 3 minutes, it will issue a live alarm, and the signal sent to the fire host. This is our own research and development, with independent intellectual property rights, access to the Ministry of Public Security Fire Station spoke highly of this system We ourselves, in the future can be extended to the country. In the future, Wanda Plaza online and offline fusion to go in which direction? Today we can reveal our ideas and secrets, mainly to go on artificial intelligence. With the development of artificial intelligence, face recognition more and more accurate, you Look at Apple's new face recognition system, it can be identified by people wearing glasses, so this precision for our application lay a good foundation. We are studying this area, for example, you automatically recognize the system on the door You, then you go to shop consumption, the system in addition to being able to crawl your data, no longer need to pay the system, which for middle-aged and elderly customers do not play mobile phones to solve the problems in the future the main line of online and offline integration , Is the extensive use of artificial intelligence. Finally, Wanda Suning overall strategic cooperation .From next year, Wanda Suning can be said that China's rare in-depth cooperation between enterprises .We mainly have three aspects of cooperation: First, more stores, we think it is not Suning shop? Wrong, this is only a small part of the most shallow level .Second, we Suning custom business center, Suning's format continues to increase, For example, now Suning to be a fresh supermarket, after Suning has been experimenting for seven or eight years, and now ready for large-scale access, motherhood, fresh formats are also increasing, then we may Suning as a core store around the Suning We will do other complementary food and beverage products, etc. Wanda will also launch a relatively large-scale customized service next year.Finally, we will also have capital-level cooperation and next year we will cooperate on a large scale. All in all, Wanda and Suning have both complementary business interests and both are good friends. Wanda is willing to be the most loyal and friendly cooperative partner in the strategic development of Smart Suntou retail development. Thank you.
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