2017 is indeed the most challenging year in the color TV industry. Due to the huge loss in the first half of the year, the sales of color TV sets are not very satisfactory despite the fact that the second half of the year is in full swing. According to "2017 China TV Consumption and 2018 Trend Forecast Report" In 2017, the sales volume of color TVs in China was basically the same as that of 2016. However, sales of products with high-end TVs 'symbols' such as artificial intelligence, large-screen, OLED, ultra-thin quantum dots and curved surfaces have risen sharply and become the mainstream of color TV consumer market .
Consumer escalation, prompting TV products towards high-end development?
With the improvement of people's quality of life, more consumers are willing to pay for high-end products, especially for those families like television. On December 22nd, 'The 9th China High-end Home Appliance Trend and Awards Ceremony' Successfully held in Beijing.Red Prize Organizing Committee released the "2017 China high-end consumer electronics consumer survey" shows that high-end consumer electronics consumer groups (first-tier cities in the family monthly disposable income of more than 30,000 yuan in other cities in more than 15,000 yuan ) In the last six months or the past year have had high-end consumer experience appliances, of which 69.9% of the population is to improve the quality of life.
Picture from the network
According to the survey, 40.8% of consumers tend to choose high-end TV of 10001-15000 yuan, improving their quality of life, changing their attitudes toward consumption and determining their attitudes toward consumption. Product quality and fashion.
Improve the quality of life of a better life, a direct promotion of consumer upgrades. In the general manager Jia Dongsheng view, the biggest driver of consumer spending comes from the mainstream of the pursuit of quality of life, this trend to bring home appliances manufacturers The new development and growth momentum, but also pointed out the direction for the product structure adjustment.
Qi aiming big screen market, who can have the last laugh?
The "2017 China TV Consumption and 2018 Trend Forecast Report" shows that technological innovation is the key driver of TV industry's advancement, and the upgrading of high-end product structure is an important place for future profits of the TV industry. Consumers expect to replace the larger size Of television, large-size high-end TV has also become the common positioning of color TV products business.
In the big screen market in front of this piece of cake, the major color TV enterprises are also all walks of life, Changhong TV flagship CHiQ fashion brand, launched a voiceprint identification technology Q5K TV; TCL introduced 85-inch x6 XESS private cinema television; Samsung introduced the world The largest QD Quantum DTV; Konka world debut custom wallpaper TV; Sharp released a variety of high-profile variety of more than 60-inch TV and 8K TV, etc. We can from this year's big-screen market competition can be seen that the trend of large-screen high-end Reversal, 2018 may be more intense.
Dark horse laser TV, what are the advantages?
In the highly competitive 2017, the emergence of laser TV avant-garde has become a powerful dark horse despite the new rise of color TV According to Orville data show that the third quarter of 2017 the domestic sales of laser TV market size reached 21,000 units, an increase of 241% over the same period, .
Laser TV sales growth is spurting, which is inseparable from its technological upgrading.Compared to other types of television to do extremely rare 100-inch, laser TV can not only easily reach the level of 100 inches, but also in terms of quality has been from 4K to 4K Era, greatly enhance the display, but also show performance, sound effects and intelligent experience fully upgraded to meet the user on the big screen home audio and video products, all the needs of the scene.
In the field of laser TV, Hisense has already begun layout in 2007, and achieved completely self-developed laser TV and independent manufacturing, the first to introduce the world's first 100-inch ultra-short focus laser TV, 100-inch 4K ultra-short focus laser TV And the first ultra-short-focus two-color laser TV and December 25, Hisense's first 4K laser flagship flagship store in Qingdao completed .Hongxin Group President Liu Hongxin introduction, 'from the laser TV flagship experience store opened, Hisense Laser TV Promotion and popularization will enter a completely new stage and users can enhance their knowledge and understanding of 'laser TVs' through first-hand experience of various application scenarios of laser TVs, resulting in strong demand pull and promoting the rapid development of the laser television market.'
In addition to the Hisense layout laser TV, Changhong is expected to be listed in the first half of 2018 4K laser TV, in addition, BenQ, polar meters, Ailowei and other brands have long joined the laser camp next year's big-screen high-end market will be more intense.
Consumption upgrade, forcing the optimization and adjustment of industrial structure, promote continuous improvement and development of color TV industry, the major color TV companies have long been targeting the big screen high-end market, the fierce competition can be seen at the same time we can glimpse 2018, big screen high-end Become the main battlefield color TV bigwigs competition.
