Entering November, along with the gradual cooling down of the autumn home improvement season, the retail status of the stove started to go down, and the retail sales of major retail stores all dropped over the previous month. As compared with the same period of 2016, the retail sales of the stovetop also declined Situation, the retail sales are subject to the overall rise in the average price of tobacco stove showed a growth situation.But the overall situation in the past eleven months, the overall sales of stoves or maintained a steady growth, especially high-end The proportion of retail products in the gradual improvement.

Hood: In November, the number of retail sales of soot machines reached 229,409 sets, down 8.28% from the previous month and down 4.85% from the same period of last year. In terms of retail sales, retail sales amounted to RMB74,531,000, a decrease of 8.60% from the previous month and 4.98% from the same period of last year.

In the middle of this month, the domestic brands occupying the leading position in the market dwindled in share. Among them, the employers and Vantage both enjoyed some declines. Their share of retail sales and retail sales decreased by 0.52% and 1.02% respectively from the previous quarter, , Vantage's decline of 1.01% and 1.02%. Fang too became the best performing brand this month, the two retail shares increased by 1.27% and 1.33% respectively in the foreign brands, Siemens's growth momentum is also more impressive , Respectively, the two accounted for 0.94% and 1.16% respectively.

Compared with the same period of last year, the share of retail sales of employers, Fangtai and Haier increased significantly with the increase of 1.69% and 1.31% respectively for the employers, 1.60% and 0.54% for Fangtai, and 1.56% and 1.63% for Haier respectively growth of.

In the cumulative statistics from January to November, leading brand owners and retailers continued their strong market performance, with the two retailers accounting for 1.93% of retail sales and 1.42% and 0.59% of retail sales respectively. As of November, both Large brands account for 35.63% of the hood market retail sales and 50.19% of retail sales.

On the different structure of the hood product structure analysis, this month Central European and near suction products have achieved a slight increase in the proportion of retail sales, but from the same period last year, and from January to November this year, the development of the situation Look at the near-suction product development momentum more rapidly in the share to further narrow the gap with the European-style products.In the first 11 months of the cumulative statistics, near-suction products, the two retail share increased by 2.39% And 2.19% respectively, while those of European products increased by 0.01% and -1.24% respectively.

In the exhaust volume segment, although the product of ≥17.0m³ / min showed a slight decline this month, the overall development still maintained a strong momentum. Compared with the same period of last year, the two retail sales increased by 8.50% and 6.69%. In the first 11 months of this year, the retail sales of this type of products also increased by 6.64% and 5.69% respectively.

Look at the price level, the overall sales decline this month, the price of the hood also showed a sequential decline, but compared with the same period last year, or the obvious gains, domestic brands rose 10.22%, while foreign brands reached 11.30 % .This year's total situation, the domestic brand price increases even more prominent, reaching 11.10%, foreign brands rose 6.78% in the leading camp, Haier and Vantage rose by 20.54% and 16.79% .

Gas stoves: This month, the sales volume of gas stoves reached 242,651 sets, a decrease of 5.45% from the previous month but down 4.96% from the same period of last year. In terms of retail sales, the retail sales volume reached 389,022,000 yuan, down 5.11% from the previous month and 6.17% from the same period of last year.

In the aspect of brand share, Fangtai Haier became the few brands in the month that saw a quarter-on-quarter growth, with Fangtai increasing by 0.94% and 0.67% respectively, while Haier's two retail sales increased by 0.94% and 1.15% respectively %. Vantage suffered a more significant decline, the two accounted for the data were down 1.09% and 1.28%.

Compared with the same period of last year, the performance of the boss and Haier is relatively strong. The leading employers have increased 1.90% and 1.57% of the two retail occupiers. Haier, which continued to perform well this year, also increased by 1.50% and 2.11%. Side too is the proportion of retail sales in the case of an increase of 1.46%, a slight decline in retail sales 0.19%.

In terms of different gas stove structural transaction analysis, the market share of embedded binocular stove occupying the absolute dominant position of the market is still expanding. In this month, this type of product achieved a 0.53% increase in retail sales, while retail sales Representing a 0.03% decline compared with 2.13% and 0.54% respectively as compared with the same period of 2006. In the first eleven months, the share of these two products was 2.05 % And 0.79% of the increase, has accounted for 90.37% and 96.82% of the retail sales of gas stove market.

The price trend of gas stove, roughly follow the development path of the range hood, the overall upward trend, and smoke machine presented by the difference is that the domestic brands of gas stoves product price is still below the current foreign brands, deadline By November, the average price of domestic brands was 1,532 yuan, while that of foreign brands was 1,673 yuan, but the price increase of 11.42% of domestic brands was higher than that of foreign brands by 6.83% .At the specific level of the brand, prices of beauty and Haier relative rose Outstanding, respectively, reached 18.43% and 17.52% .According to this trend continues, the average price of domestic brands is likely to exceed foreign brands.

annex: China Range Hood Monthly Retail Monitoring Report November 2017

China's gas stove market monthly retail monitoring report November 2017