2017-12-27 Ai Ken home network / Su Jin

10 million units for the air conditioning industry mean? 'Tens of millions means the size of the' incoming 'This is the vice president of TCL Group, Li Shu-bin, CEO of home appliances group interpretation,' marks the TCL air-conditioning into the mainstream competition among the industry. ' On December 26, TCL Air Conditioning announced annual sales of more than 10 million units, which is a milestone moment for TCL air conditioners.Annual sales volume of 10 million sets means that the manufacturing enterprises in terms of scale, quality and cost Have reached the industry-leading level.From this new starting point, a new level, TCL air-conditioning to 'condensate tens of millions of potential, create unlimited process'.

TCL air-conditioning production and marketing scale in 2017 broken millions

TCL air conditioning upgrade consumption strategy first

Recalling the past two years, the heavy volume of air-conditioning market seems to be driven by hot weather, but the fact is that the real outlet of the market is the theme of the new cycle --- consumer upgrades.Air conditioner market is from 'things in the sky' to 'things in the human' More and more enterprises are providing users with more high-quality products and more convenient services through product structure adjustment and upgrading.

TCL Group Vice President, Home Appliances Group CEO Li Shu-bin

In order to meet the tide of the era of consumer upgrades, TCL air conditioners continue to enhance product quality, focus on intelligent and frequency conversion energy efficiency, high reliability, high cost, high value, high intelligence as the main product concept.In the intelligent aspect, TCL air-conditioned Put forward the product quality strategy of "leading the air conditioners into the new era of intelligence." From 2018 onwards, the frequency conversion products are fully intelligent. Through technological innovation and integration, intelligent, adaptive and networked technologies are adopted to realize smart energy saving, smart Comfortable, smart and healthy, the product more adapted to different users of personalized habits. Let the air conditioner by the standardization of products advanced to personalized products.

Demand for traditional air conditioning is the key to heating, cooling, mute, quality.Nowadays, innovation, fashion, comfort, is the new concern of consumers, and in the era of the rise of the Internet and the Internet of Things, the future demand for air conditioning, Will be intelligent as the core.With the advent of the 5G era of communications, the future air conditioning will be integrated into the entire home intelligent system, then the air conditioner will not exist alone, but with residential buildings, communications, security, lighting, HVAC, household appliances and other components An intelligent home system.And the standard of intelligent air conditioners is seven 'self', that is self-learning, self-adaptive, self-coordination, self-diagnosis, self-reasoning, self-organization, self-tuning.For example, intelligent air conditioning can be achieved in any Under conditions can be adaptively adjusted to the highest efficiency state operation; can automatically find the lowest frequency to maintain the room temperature, with the lowest power consumption; artificial intelligence algorithm can quickly and accurately reach the user set the temperature and humidity, and so on.

TCL Air Conditioning Division General Manager Chen Shaolin scene announced three years exceeded 15 million sets of small target

2016-2017, TCL air conditioners have introduced the F Series cabinet hanging, the impression of the Roman series Guiji, Hualu series of hang-up and other best-selling products, has recently introduced the smallest area of ​​the art of the cylinder Guiji products, these best-selling single product has been completed Smart features come standard and will continue to be upgraded iteratively.

TCL Air Conditioning official said R & D level, TCL air-conditioning over the past three years R & D investment over 500 million yuan, R & D investment in 2016 220 million. At present, TCL air-conditioning with independent intellectual property rights 1842, of which 297 invention patents.

Channel changes to create a new eco-retail era manufacturers

In addition to actively develop a new market blue ocean, marketing innovation is the key to sustained growth of enterprises at the conference site, TCL Air Conditioning, head of marketing in China, said Li Jun, the fourth retail revolution has struck .Internet and Internet of Things Will drive the capital, business and information flow throughout the retail system to optimize continuously, increase efficiencies and reduce costs at the supply side, and deliver 'more than you know', 'just about everything' and 'just what you see' on the demand side Experience upgrade.

TCL air-conditioning sales manager in China Li Jun from product to marketing interpretation of the 2018 domestic market strategy

To meet the requirements of the new retail revolution, TCL Air Conditioners redefined traditional regional sales and distribution customers as retail service providers to provide "Retail as a Service (RaaS)" solution to all users. On the one hand, TCL On the other hand, TCL will expand its open platform to share its customer service and internet application capabilities with all its distribution customers to promote the upgrade of cost, efficiency and experience to jointly build the retail and retail of TCL air conditioner Ecosphere.

Li Jun said that 2018 will be TCL air conditioning brand value transformation and transformation of the first year, the goal is to achieve a simple product output to the brand output across .As technology, media matrix and big data accumulation and development, TCL air conditioning will Brand building and landing users operating depth integration, pay attention to the marketing ecology of the synergy and together to the real needs of consumers as a starting point, tailor-made product marketing synergies and marketing scenarios and related products.

TCL Air Conditioning Chen Lin new general manager of the TCL air-conditioned after the 10 million sets of the era of the strategic vision has been described, that is, with 3 years to achieve from 10 million to 15 million sets of leaps in the number of growth, while emphasizing growth Quality, seize the historical opportunity of consumer upgrades, popularization of intelligent inverter air conditioner products, leading air-conditioning into a new era of intelligence.

2016 GoodChinaBrand | ICP: 12011751 | China Exports