At the 2017 Red Top Award Presentation Ceremony, a number of high-end products from leading business class students emerged on the list of winners Talent and Products - The inalienable two ends of the enterprise chain hit the "Red Jackpot" Together
Wang Lei, vice chairman of China Household Electrical Appliances Association
As an important area of national supply-side reform, speeding up the development of advanced manufacturing, strict quality and brand building of the home appliance industry and realizing the balance between efficiency and efficiency is the only way for China's home appliance industry to conform to the trend of global change and become a "home appliance powerhouse." On the Internet, Data, cloud computing, intelligent manufacturing and other new things, new technologies are emerging moment, how to grasp the direction of the enterprise's own development and national strategy, industry trends, consumer demand, a test of business leaders to become a 'ultimate challenge' . While able to confront the challenge, in the torrential winds of the unmoving, only continuous learning, continuous improvement, continue to adapt .At this time, the 'leading talent home appliance industry senior seminar' for the majority of small and medium household appliances business leaders to provide a Depth study and exchange platform to help business managers update management philosophy, improve management level, promote the lecturer, students and students in the speculation, exchange, enlighten ideas, make friendships, and jointly improve.
Household appliances own 'business school'
Since 2014, China Household Electrical Appliances Association to undertake the Ministry of Industry and Information Technology project, began to assume the 'leading talent appliance industry advanced seminar' organization, each year to send a group of trained 'home appliances leading talent', since the third The trainees are about to graduate and the fourth batch of trainee recruitment has been launched in full swing. 'At present, there are more than 100 trainees participating in the leading talents of home appliances, mainly the managers of the enterprises and even the vice-chairmen of the association, and the standing director also actively enrolls Participate, students responded enthusiastically. "China Household Electrical Appliances Association vice president Wang Lei said.
It is reported that the Ministry of Industry and Information Technology approved 23 Chinese organizations such as China Household Electrical Appliances Association, Peking University, Tsinghua University, Zhejiang University and Sun Yat-sen University to undertake the training of leading talents of Chinese enterprises. The project aims to train more than 1,000 entrepreneurs in various trades and professions each year. Whether it is a diversified platform to expand contacts, project exchanges, financing cooperation, etc. The year 2017 is the sixth year of the project, the fourth year of the home appliance industry.The project is planned for 10 years in succession to build a national platform for thousands of entrepreneurs. During the training period, students can take part in the courses of other institutions free of charge. After graduation, they can attend the "Back to School Week" recitation training and join the "Thousand Leading Entrepreneurs Fraternities" to maintain and enhance the interaction and exchange among students.
Photo session (2015-2016)
Classroom sketches (2016-2017)
'Leading home appliances training class in the nature of the appliance industry is similar to the exclusive' Business School 'to learn the theoretical knowledge is on the one hand, increasing mutual trust and cooperation between enterprises to create a dynamic and innovative atmosphere of the industry is the other hand.'
American benchmarking graduation photo
Wang Lei pointed out that there are a large number of small and medium-sized enterprises in China besides a group of hundreds of billions of super giant enterprises, but they are still not as large in scale as the giant enterprises but in the areas where they are located Is one of the few large enterprises.The deep exchange between enterprises, especially in the development of ideas, management exchanges on the way, learn from each other is necessary. '' In 2014, after the withdrawal of the national policy dividend, many small and medium household electrical appliance enterprises Experienced a was shuffled. "Winter industry for the big business may only be 'warm southern winter', for SMEs is 'extremely deep cold' in Europe and the United States, SMEs tend to be the most dynamic, others can do Is it impossible for our SMEs?
'While enhancing the quality of their management, we must go out, exchange and study, grasp the positioning of enterprises in the market from the macro and micro perspectives, and this is the way to win.'
Go to AO Smith Water Heater (China) Co., Ltd. to exchange and study
In Wang Lei's words, these often appear on the media page. As entrepreneurs, the students give us the impression that they are no longer stereotypes in newspapers and television. They are vivid and vivid images of learning and curiosity 'For example, Yang Wenyong, president of Xingxing Group, is the standing director of the association and also the leader of the first class of leading appliance trainees.He often share management ideas and practical experiences with his classmates, and when he is having dinner, everyone loves to sit beside him, Is the first of the 'popular' squad leader.And the third of the squad leader Li Yubing, Changhong Meiling refrigerator R & D chief.He as a squad leader, full mobilization class enthusiasm, often organize trainees to communicate, often visit their own students In my opinion, the cooperation and exchange among the third leading home appliance classes is the fullest, with deep friendship and trust established among the students.
Yang Wenyong is good at learning and thinking, in 2016 decided to start the transformation and upgrading of the Star Appliance Group, from home-based refrigerators, freezers dominated the industrial model to both home and business, cold chain logistics solutions to the whole cold chain into the group, once 'Star Appliance' has also changed its name to 'Star Cold Chain' and has become one of the few regional brand representatives to emerge and emerge from the harshness of the refrigerator industry.
Sought on the road to change
'Studious' is the first 'tag' Wang Lei has put on for students in the "Leading Home Appliance Class." "People's Daily" criticizes 8 million Chinese college students in 'slumber'. If the college students see their head start learning momentum Will be ashamed.
Like the MBA and EMBA classes in colleges and universities, 'leading appliance classes' also provide public courses, but the distinctive characteristics of home appliances 'We hope that the course is really facing the home appliance manufacturing industry,' Wang Lei said. It not only involves theories and discussions on corporate culture, strategy and transformation ideas, but also faces more advanced international methods and tools such as industrial restructuring and upgrading, product innovation, management innovation, quality improvement and advanced manufacturing so that students can broaden their thinking 'In the macroeconomic situation, Wang Wei, director of the State Council Development Research Center, Professor Li Zuobong from the Training Center of the Ministry of Commerce, and Secretary-General Song Ronghua from the Foreign Affairs Association are all classroom teachers. On the micro level, such as smart manufacturing, our lecturers include China Electronics Wang Peng, vice president of the Institute of Information Industry Development, Zhou Yunjie, president of Haier Group, etc., are very helpful to the overall understanding of intelligent manufacturing in the society and enterprises. In the area of corporate culture innovation, Ding Wei, CEO of AO Smith, is particularly popular. We also organize trainees to visit AO Smith, which will greatly help our students to broaden their thinking and form a comprehensive understanding.
'Exchange' is the second 'tag' that Wang Lei has put on 'Leading Home Appliances'. "At other conventions, business leaders also come together to communicate, but when they communicate as a teacher-student or classmate A feeling called 'mutual trust' is born, and you get to know a person, the company behind the person, the characteristics of the business, the culture, just as the leaves of 'barrier' It will be a green hill. '
Changhong Innovative Design Center exchange learning
In addition to the professional courses, 'leading appliance class' also organized a large number of enterprise visits.According to reports, the three training, trainees visited Haier Jiaozhou air conditioning and intelligent central air-conditioning factory in Huangdao, the boss kitchen and electrical intelligent factory, AO Smith water heater production base, Changhong Innovation Research Institute, and with the United States water heater, Joyou exchange quality control experience, also visited the Tianjin FAW Motor, Beijing Matsushita controller, Yangtze air-conditioning, Rainbow Electric Group, Holding Group, etc. 'We went to the factory and visited the production workshop, some of them led the classmates and some of our students to visit each other. The field visits were all about the day-to-day production of the company. Management experience, thinking of the collision hearty.You will find that we really have their own strengths, and some stronger than research and development, and some stronger than lean production, and some in the smart manufacturing pioneer step to Nine Yang, for example, they are in Enhance product reliability on the 7-year task, product performance greatly improved, students are inspired by; for example, participated in the two 'leading appliances class' Dongling, two years , Not only made better, but also through the study to re-sort out the contents of the corporate culture framework, so learn to apply.On the field visit, students are subject to a more realistic touch than the theory.Because of love to learn, students come here And because they are good at learning, they constantly absorb nutrients from their teachers and classmates and learn how to use them. This is the original intention of our training. Through the deep exchange and study among enterprises, we can enhance the capability of enterprises in industrial restructuring and upgrading.
To Tianjin FAW exchange study
In addition, the "leading appliance class" also invited the Principal Analyst of Essence Securities, from the perspective of securities, financial analysis of the development of the appliance industry, experts from the user experience, product design, lean manufacturing, process automation, intelligent manufacturing , Product reliability, TRIZ invention theory to analyze the whole chain from business to product innovation and upgrading of theoretical methods and practical tools.
Visit the ABB Company in the United States to learn about the application prospect of industrial robots in the field of manufacturing
'We also have an overseas study tour every year. During the third study, we visited Germany, the United States and Israel. There were many visits in the study tour, which were not enough of the time. In Germany and the United States, we arranged to visit a car company , Because the automotive industry is a model of advanced manufacturing and then have to look at some of the peer companies to see their design philosophy.After visiting a lean design company in the United States, a trainee enterprise came up in less than a year Very good benchmarking workshop, very successful, and the recent trip to Israel, the deepest feeling is the smart home smart home, where the depth of intelligent manufacturing research and development, penetration of a variety of products on their technology-based small and medium enterprises , Deep research and strong innovation and strong vitality in the United States with the help of support, we also visited the joint venture in the United States and Israel Servotronix (GIC) .Copy for robot design 'brain' for the servo motor design control procedures The chief executive of Gaoguang has the remark - 'If the robot is a zombie, then we are the one who gives the soul of the zombie' and it is impressive It is high-tech work of our students pursued. '
See many 'classmate' enterprise's high-end products won the title of this red-top award, Wang Lei sincerely for them happy, 'in China's home appliance industry in the process of transformation and upgrading, as a member of the leadership, we face the same The mission and the pressure, we all have the common language and empathy. Products appearing on the scene of the Red Jackpot are not directly related to the learning of the "leading talent class." However, talents and products are themselves in the chain of enterprises The two ends are inseparable, the foundation of the enterprise is the combination of people, and the final result is embodied in the product. I believe that the students who have undergone "leading class" study will upgrade to one in terms of knowledge, knowledge and ideology The new height, like a book read, may not have direct productivity, but it will accumulate in the bones and bring you energy and energy when needed. Also thanks to the Chinese home electric grid in the form of a 'small classroom' The concept of "Leading Home Appliance Class" was presented at the Red Jackpot site and matched the award-winning products. We also hope everyone will actively participate in our courses. '
At the top of the red jackpot awards ceremony, one recipient of the award came to the booth of 'Leading Home Appliances' Classroom and consulted with the staff. He would like to know more about the upgrade path of the e-commerce businesses in the new retail era. , Has always been tough, but in an era of change, this step is also effective.