Air is good enough to catch! 2017 air purifier market inventory

In 2017, under the guidance of the relevant policies, '2 + 26' cities will comprehensively push forward the policy of "coal to clean energy." According to the requirements of the "Action Plan for Straddling Air Pollution in the Autumn and Winter of 2017 ~ 2018 in Beijing, Tianjin and the Peripheral Areas" By the end of October, the city of '26 +26 needs to complete the task of 'substituting coal with electricity' and 'substituting coal with electricity' in order to achieve the goal of 'eliminating loose coal' of more than 3 million households: Beijing is required to complete 700 plain villages About 300,000 households in Tianjin, 290,000 in Tianjin, 1.8 million in Hebei Province, 390,000 in Shanxi Province, 350,000 in Shandong Province and 420,000 in Henan Province.

The above news coverage opened the truth for the continuous blue sky in the capital since the beginning of winter and showed us the determination of the government to control the smog. According to the author, at present, the implementation of the policy of "coal to clean energy" in Beijing, Tianjin and Hebei has been fully implemented Landing, the effect is quite obvious - the blue sky in Beijing for some time is the best evidence.

However, from a product sales point of view, this does not seem to the air cleaning market is a 'good thing'. Air purifiers have long been used as 'life-saving straw' for the smog season, Smog is not the day, the public Can not help but ask: 'Do we still need an air purifier?

Faced with this reality, 'rely on the weather' air purification market can not help but feel embarrassed. This article in the air and net products for 2017 inventory, but also from the technical, functional, product and other aspects of analysis and interpretation, the future of the air purification market how to transition?

Product Design: CADR small volume into a trend

Representative products: Philips AC5660

In 2013, the public was aware of the dangers of smog and the empty net market also broke out. Each one of them started a "pile-up" race to exchange the purifying effect with a larger body size and screen area. The "big guys" They are highly sought after;

However, with the implementation of the new national standard, manufacturers should pay more attention to data performance related to user experience such as noise and energy efficiency when pursuing a larger CADR value. With the promotion of health awareness, the air-to-net market ushers in more ordinary users. Their There does not seem to be much room at home ... How to make the air purifier fit more families while ensuring the purification effect has become a problem that manufacturers need to reconsider.

Looking at the air purification market in 2017, it has become a trend to replace the larger CADR with a smaller volume. The most prominent one is the Philips new air cleaner AC5660.

Compared to its predecessor, the volume is almost half the size of the previous model, while the cleaning effect is no different. With the VitaShield IPS technology, its particulate / formaldehyde CADR is 600/300 cubic meters / hour, respectively , Its purification of 60 square meters room only 15 minutes.

This purifier uses the Philips classic double-inlet, the top of the wind design, the product has a primary effect on both sides of the filter + composite filter composed of purification system.

Two composite filters are located around the product, each filter weighs 1.1kg, expand the area reached 2.2 square meters. The composite filter can make it under the premise of small size has a very strong power capability, of course, due to A high degree of integration, the need for precise control of every detail, this point Philips made a factory style.

For a long time, people buy habits are 'bigger is better', spend the same money to buy a larger product for many people bored, but the air purifier has broken the 'rules.' Especially with the air purification The popularity of the product, for the product size, price, etc. have been more subdivided requirements.As one of the first to enter the net market, one of the brands, Philips once again walk in front of most brands.

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Functional innovation: humidification + sterilization more than purification

Representative products: Samsung AX6000

In many people's eyes, the air purifier is the exclusive haze season, the home of the purifier only when PM2.5 burst table will open.This will cause this situation, in addition to the user on the types of indoor pollutants do not understand enough In addition, the embarrassing positioning of the air purifier is not unrelated.

Even today, most air purification products' promotional pages are still focused on the removal of PM2.5 and other particulate pollutants. Single function is another key factor limiting market development.

In fact, already have manufacturers aware of this and make a positive change, Samsung is one of the important members. 2017 Samsung new air purifier AX6000 equipped with independent humidification sterilization system, not only for indoor pollutants have a good purification effect , But also both humidification, sterilization function, giving the air purifier more use of the scene.

Humidifier has always been the existence of bacteria breeding, we know there are bacteria in tap water, if you directly use tap water to humidify, water vapor inhaled into the body may be harmful to health, which is why most humidifiers are advised to use pure water.

In order to eliminate the harm of bacteria, Samsung AX6000 automatic disinfection of electrolyzed water technology, after switching on the water tank in the first sterilization, with positive and negative electrodes in the electrolysis of water in the cathode oxidation, the negative occurred reduction The role of the formation of hypochlorous acid and hypochlorite, they have superior oxidation ability to kill a variety of bacteria, Escherichia coli and Staphylococcus aureus average removal rate of 99.99%, to achieve the release of water to the air Particles clean and healthy.

Perhaps in many people's view, manufacturers and consumers are two small groups of people, which is the main reason for product design and user needs out of touch, but in my opinion, manufacturers, markets and consumers formed a tight three Closed-loop relationship:

Consumer demand upgrade determines the update of the market iteration, and manufacturers of products is based on the needs of the market update upgrade and transformation.At the same time serving the consumer and vendor markets, the latter two to achieve the "gapless communication" A good link.Therefore, a qualified manufacturer needs to be done is always concerned about and analyze the market trends, consumer demand for new features and new products will be the first time in the market changes.This point, Samsung is worth many brands Learn.

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For tomorrow we want to say ...

For each of our consumers, tomorrow is still a blue sky, the question of whether the air purifier is useful or not remains.

For the air cleaner manufacturers, tomorrow is still a winter, how to quickly achieve market transition and product diversification in the post-haze era, to meet the increasing needs of consumers, it is imminent.

Want to change the status quo, can not do without the joint efforts of manufacturers and consumers.For manufacturers, want to make the air purifier haze season from the 'life-saving straw' just need to be home appliances, first of all to help consumers Establish a correct understanding of more objectively promote air pollution and control measures.

In addition, consumers are faced with other indoor air problems, such as the heating season is too low, bacteria and viruses, can pass the additional features of the air purifier to solve? Although there are already humidification-type purifier and sterilization purifier , But its working principle and means there is still no small room for improvement.To further open the market situation, we must first make the product to meet the increasing consumer demand for indoor air.

Of course, as consumers are aware of the status quo and product features of a key source of pollution, manufacturers also bear the important responsibility of education.

The face of rising consumer demand and the current existence of misunderstandings, in addition to manufacturers to play a correct role in guiding, but also for the user pain points, air purification products to give more functionality to the market in the post-smog era to open more The overall situation.

This article belongs to the original article, if reprinted, please indicate the source: the air is good enough to catch! 2017 air purifier market inventory http://jd.zol.com.cn/671/6719948.html